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How to Improve Donor Retention: 3 Surprising Strategies from Top-performing Nonprofits

Nonprofit Tech for Good

Measuring the effectiveness of your efforts against broader nonprofit sector benchmarks can further refine your donor retention strategy , helping ensure your approach remains effective and informed. But thats how many nonprofits approach donor interactions. Here are three surprisingly simple strategies they’re using right now.

Retention 259
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The New Data Produced by Virtual Events – Part II, Sponsor & Exhibitor Value

Nucleus

Back in July, we responded to the waves of client interactions we were having regarding the entirely new types of member data that were being generated by virtual events – things that can be known about attendees of virtual events but not live ones.

Sponsor 130
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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns.

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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

Use benchmark data from past actions or other nonprofits to evaluate your campaigns, and then work to improve the metrics that matter most. 3) Donor Journey Mapping The path toward philanthropy can be long and sinuous, so many nonprofits create donor journey maps to plan and automate donor interactions.

Marketing 250
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Free Live Interactive Event: Future of Fundraising

Tech Soup

In the TechSoup premiere our new #NPLive interactive series of video events, join us to discuss The Future of Fundraising online in the social media matrix on Tuesday, May 24 at 11 a.m. In this unique, online, interactive (free) event - first in a monthly series - you get to see, hear, and ask questions directly to our panel of experts.

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5 Must-Know Recurring Giving Stats for Nonprofit Fundraisers

Nonprofit Tech for Good

The number one thing I hope anyone takes away from this Recurring Giving Benchmark Study is that a recurring donation is not just of tremendous value to the organization – it is of tremendous value to the donor. Maybe their gift is better invested somewhere else. What’s the biggest takeaway from this recurring giving study?

Stats 277
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How to create a data leadership committee and get everyone on the same page

Tableau

Members must include: Executive sponsor. Members of the C-suite who oversee information, data, and technology are common sponsors, though some organizations choose chief financial officers when objectives are centered on financial metrics. Communicate the benchmarks. Data experts. Dashboards are a good start.