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2023 Direct Mail Benchmarks Report: Donor reactivation rate, integration benchmarks, and more!

Charity Village

Canadian fundraising agency Good Works has released the 2023 Direct Mail Benchmarks Report – the only report of its kind in Canada. appeared first on CharityVillage.

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Five Common Mistakes Nonprofits Make in Their Online Fundraising Campaigns

Nonprofit Tech for Good

Last month I donated online to 25 of my 32 Favorite Nonprofits in celebration of reaching the benchmark of following 100,000 nonprofits, nonprofit staff, and nonprofit service providers on Twitter. What a lost opportunity to convert their donors into Facebook Fans, Twitter and Pinterest Followers, and blog subscribers!

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Book Giveaway: Marketing in the Round: How To Develop An Integrated Marketing Campaign

Beth's Blog: How Nonprofits Can Use Social Media

Marketing in the Round is a new book by colleague Geoff Livingston and co-author Gini Dietrich that explores how to develop an integrated marketing campaign in an age of social media and mobile. Integration also means optimizing and distinguishing your messaging appropriately.

Marketing 101
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The Essential Nonprofit Fundraiser’s Guide to Mobile Giving

Bloomerang

According to the M+R Benchmarks report , fundraising mobile messages generate an average of $92 in revenue for every 1,000 messages sent. Once you have a reliable provider, determine the best ways to integrate mobile giving into your existing fundraising plans. Pair online and offline fundraising strategies.

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10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

The accepted best practice is to post to Instagram once to three times daily, but for most nonprofits posting more than once daily is a ridiculous benchmark. To reach the 10,000 follower benchmark, send an email to your list asking your supporters to follow you on Instagram or purchase advertising to secure more followers.

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How Do You Measure Up? [Benchmarks Webinar]

Care2

Next Thursday, we''re holding a webinar that will dive into the key findings from the 2013 Blackbaud Online Marketing Benchmark Study – to indicate where your organization''s performance stacks up in relation to your peers, as well as what you can be doing better to speed your journey to online success.

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The State of Online Fundraising

NTEN

Target Analytics noted in the 2008 donorCentrics Internet Giving Benchmarking Analysis study that as much as 16% of new donors and 27% of new revenue came from online sources in 2008. Compare that with a recent downward trend in donor acquisition using offline channels like direct mail. The Present and Future are Integrated.

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