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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter. 1) 69% of nonprofits worldwide regularly publish an email newsletter. Of those, 93% use an email marketing service, such as MailChimp or ConstantContact, to send their email newsletters.

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Elevate Your Membership Management

Bloomerang

Effortlessly monitor, analyze, and act with all your critical data at your fingertips Did you know: A study by Dynamic Benchmarking and Kaiser Insights found that implementing a member engagement plan led to a 6 – 12% increase in membership renewals. See what’s happening across your nonprofit using an intuitive all-in-one dashboard.

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Bloomerang Expands Platform, Includes Member Management

The NonProfit Times

In announcing the release of Bloomerang Membership Management , the firm cited a study by Dynamic Benchmarking and Kaiser Insights that found implementing a member engagement plan led to a between 6 and 12% increase in membership renewals.

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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

The Plain Language Action and Information Network. Quarterly Impact Reports can be used to inform and inspire your small and mid-size donors on a regular basis. They focus your nonprofit on tracking and reporting impact which is essential for fundraising success. M+R Benchmarks Report. The Center for Plain Language.

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Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development

Beth's Blog: How Nonprofits Can Use Social Media

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. By: Rebecca Shore.

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Advocacy for everyone: 6 ways to help your supporters take action

EveryAction

Mobile optimization —M+R’s Benchmarks for the year 2022 found that “users on mobile devices (including both phones and tablets) accounted for 57% of nonprofit website traffic.” An effective digital petition form should include a few key features and characteristics. If possible, include a photo of the stakeholder!

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3 Membership Engagement Strategies to Try Today

Neon CRM

Track registration vs. attendance and member attendance over time to see if you’re motivating your members to get involved IRL. Here’s how to do it: Start a newsletter: Send newsletters out on a quarterly or monthly basis to let your members know what your organization has been up to.