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What Apple’s privacy changes mean for email open rates

M+R

From Apple’s official announcement : “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. from getting information about whether and when subscribers open emails. The new feature helps users prevent senders from knowing when they open an email.”

Rate 122
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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page). You can use that benchmark to determine how well your ad copy is performing. This could mean changing your ad copy or pausing a keyword.

Google 264
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How to Demonstrate ROI to Your Nonprofit Board Members

Nonprofit Tech for Good

Nonprofit managers can show the board (and others) that the organization has maximized efficiencies by accurately measuring the amount (and types) of resources going to marketing and fundraising activities. How can you show your constituents that your organization is doing its best with what it has? How to Best Illustrate ROI.

ROI 323
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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). Figure 1: Opens and open rate. Findings are below.

Rate 139
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3 Membership Engagement Strategies to Try Today

Neon CRM

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. How to Measure Your Success Developing your social media presence as a membership engagement strategy can be measured via engagement metrics. How to Measure Your Success Live events are only successful if your members show up.

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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

One of the biggest problems nonprofits face is improving their low donor retention rate. Without that information, you won’t know what you need to adjust, scrap, or continue doing. Without this information, you’re flying blind. . Start with benchmark data. You know what they say about measurement, right?

Analytics 125
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How can companies track and analyze the efficiency of training programs with an LMS?

Gyrus

It comes with built-in learning analytics that measures their learning experience, predicts their performance in training programs, and analyzes their knowledge retention rate. It is truly the best source of valuable information that demonstrates the effectiveness of training initiatives. What’s more?

Track 52