Putting the Public Back in PR - New Book from Brian Solis
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 3, 2009
As KD Paine said on our SXSW ROI Poetry Slam , "You have engagement fully measured, now calculate the resulting treasure!". It's about engagement, referrals, activity, sales, and market and behavioral influences. Important benchmark in your field. You monitor this by searching for your brand name and the word "sucks.".
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