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2024 Social Media Statistics for Nonprofits

Nonprofit Tech for Good

Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook. Rival IQ Social Media Industry Benchmark Report ] 53% of nonprofits spend on social media advertising. M+R Benchmarks Report ] Facebook/Meta results in an average return on ad spend (ROAS) of $0.48

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How Benchmarking and Analytics Can Inform Fundraising Strategies

Connection Cafe

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. One way to help organize results is through benchmarking your performance against other organizations and fundraising programs.

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Text donor love to boost your end-of-year giving

EveryAction

Is there something you can do now to influence their end of year gift? M+R’s Benchmarks report found that 54 percent of nonprofit web traffic in 2021 came from mobile devices—meaning that on a very basic level, donors are interested in interacting with nonprofits using their smartphones. Twelve months later, they reviewed the results.

Donor 216
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Data Shows Online Giving Couldn’t Save 2023 Revenue

The NonProfit Times

The agency collected responses from fundraisers at 216 nonprofits for its Benchmarks report. The big spike in online revenue since 2020 stabilized,” said Will Valverde, lead writer of Benchmarks and senior creative director at M+R. About half of 225 M+R Benchmarks participants reported working with social media influencers during 2023.

Data 52
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3 Grassroots advocacy milestones to meet this month

EveryAction

The results will help you gain a better understanding of how much grassroots muscle you have in each district and uncover action takers who might be ready to take that next step up your volunteer engagement ladder. Volunteers who appear in these search results are highly passionate about your mission.

Advocacy 198
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For Positive Outcomes, Hold a Mirror Up to Board Performance

.orgSource

BoardEffect states that an annual board self-assessment may help the board prevent problems leading to liability issues and that the results of an assessment can highlight topics for future board discussion and consideration. You’ll want to enlist directors with influence to champion the idea. What could we have done better?

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End-of-Year Fundraising Findings Feast

M+R

As we looked to specific channels, we did see a bit more divergence, with potentially more influence from messaging, audiences, timing, offer, and other strategic and tactical choices. . For the 15 nonprofits who were able to provide complete email data, email performance tended to be a bright spot in their end-of-year results. .