Benchmark Influence Measure 
NetWits
APRIL 6, 2012
While we were there, Blackbaud, NTEN and Common Knowledge released the 2012 Nonprofit Social Networking Benchmark Report. A Facebook fan’s value is relative to his or her purchasing habits (and/or influence on others’ purchasing habits). Don’t forget to download the complete 2012 Nonprofit Social Networking Benchmark Report.
Nonprofit Tech for Good
MAY 5, 2022
Perceptions of spending levels – from donors, the board, or other stakeholders – can influence campaign and fundraising management. Nonprofit managers can show the board (and others) that the organization has maximized efficiencies by accurately measuring the amount (and types) of resources going to marketing and fundraising activities.
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Amy Sample Ward
DECEMBER 22, 2011
The first step in starting to measure your impact is to identify the major outcomes that you want to examine. For each outcome, specify what observable measures, or indicators, will suggest that you’re achieving that key outcome for impact. By Julie Macalik, with Greenlights for Nonprofit Success.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 31, 2010
This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 24, 2010
Measuring this requires some surveys of fans as well as counting the number of insights gleaned from posts and discussions from Fans. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size. This would be useful to help identify influencers.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 30, 2011
While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. What are the key results of this campaign ? What does success look like?
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 31, 2013
When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? Influence —> take action.
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