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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

By not using an email marketing service, your organization can not track open and engagement rates, segment your subscribers, or ensure that the opt-in is consensual. According to the M+R Benchmarks Report , for every 1,000 fundraising emails delivered, nonprofits raised $78 (up from $45 in 2020). Upgrade as you grow.

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Insights to Future-Proof Your Fundraising [INFOGRAPHIC]

Classy

While Classy’s annual report always seeks to explore the latest in donor behavior and offer insights that help organizations grow and scale , this edition focused on the strategies that not only proved effective but served as a means of strategic safeguarding into the future. . Benchmark Your Fundraising Performance. .

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Networked Learning Loops Through Benchmarking

Beth's Blog: How Nonprofits Can Use Social Media

I remember thinking to myself at the time, well if one networked nonprofit can do this, couldn’t a network of networked nonprofits use real-time collaborative benchmarking data sharing for learning? Number of followers has become a benchmark stat like the number of hits on our web pages used to be.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Including links, of course, also helps increase traffic to your website. Using a graphic design tool such as Canva or Venngage , converting powerful stats, quotes, and CTAs into graphics is a time-tested, proven method to grab the attention of your followers, thus increasing your engagement on Twitter (and all social media).

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What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology What do web stats mean, anyway? Allan’s argument is that because NTEN is in a leadership position in the field, it should lead in showing transparency by publishing its web stats.

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How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size. It might help you with: Identifying cross-collaborations with other Fan Pages.

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Web Stats That Matter

NTEN

Flicker photo: mattedgar If I could sum up the last 10 years of my life in nonprofit technology in one sentence, I'd say that up to this point, technology has been about helping us better record and manage information. . Tags: benchmarks dashboards NPTech NTEN ontc statistics tracking. Nonprofits have caught on to this.

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