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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

By not using an email marketing service, your organization can not track open and engagement rates, segment your subscribers, or ensure that the opt-in is consensual. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability. 2) 37% regularly delete unengaged email subscribers.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Including links, of course, also helps increase traffic to your website. Include a link in your tweets as often as possible.

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Decoding Nonprofit Research: Ensuring Authenticity Over Marketing Hype

Neon CRM

This is where the increasing amount of nonprofit sector research reports can help. Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. How to use it : Your organization should be prioritizing donor retention rates as part of its operations.

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Web Stats That Matter

NTEN

Flicker photo: mattedgar If I could sum up the last 10 years of my life in nonprofit technology in one sentence, I'd say that up to this point, technology has been about helping us better record and manage information. . Tags: benchmarks dashboards NPTech NTEN ontc statistics tracking. Nonprofits have caught on to this.

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Relationships That Raise Funds: 5 Tips for Creating Successful Peer-to-Peer Fundraisers

NetWits

Whether it’s your first fundraising event, or tenth, helping supporters be great peer-to-peer fundraisers is always on the mind of successful event fundraising organizations. That said, here are 5 tips to help ensure your participants are as successful as possible. 2) Educate. 4) Activate.

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How to Get Started Using Event Metrics for Fundraising Success

Connection Cafe

Benchmarks let us know how we perform compared to our event fundraising peers. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Retention rate (of participants, team captains, team members). Team involvement is linked to higher retention rates.

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Guide to Blackbaud Fundraiser Performance Management

DNL OmniMedia

These stats were compiled by the team at Blackbaud, long-time stand-out providers of nonprofit technology. They’ve been applying science to major gifts fundraising to help nonprofits raise funds more effectively. Have you allocated enough funding to support the stewardship efforts that have had the highest rate of success in the past?