[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising
Nonprofit Tech for Good
JUNE 1, 2021
By not using an email marketing service, your organization can not track open and engagement rates, segment your subscribers, or ensure that the opt-in is consensual. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability. 2) 37% regularly delete unengaged email subscribers.
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