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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. boost in their conversion rates.

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Why Local Marketing Matters for Fundraising

NonProfit Hub

According to the 2015 Nonprofit Benchmark Study , online revenue for nonprofits grew by 19% in 2015, a seven percent increase over the previous year. But it often is the local marketing that comes from trusted, known recommendations that can garner the most benefit. The Humane Society is a great example of a fundraising landing page.

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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A Case for Crowdfunding

sgEngage

It has taken off in recent years thanks in part to the ease of online giving and accessibility of social networks. Throughout the pandemic, we saw individuals far and wide rally around local and global causes and missions that were important to them. Crowdfunding (in all its forms) is here to stay.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. Including links, of course, also helps increase traffic to your website. Related Webinar: Social Media Best Practices for Nonprofits.

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How to Start a Volunteer Program: 12 Steps for Success

Bloomerang

Need more help running your current programs? Volunteers provide nonprofits with the on-the-ground support they need to further their missions, whether that means helping to build homes, providing meals for food-insecure families, mentoring local youths, or cleaning up trash at local parks. Craft a mission statement.

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Unleash Generosity With An Amazing GivingTuesday Plan

Greater Giving

If you are generous, you have a heart that seeks to help people and make them happy. Your fundraising goal should be reasonable and reachable, while still presenting enough of a challenge that donors will rise to the occasion to help meet it. Form partnerships with local businesses. Craft a compelling message. Run a drive.