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Nonprofit Email: The Rules of Engagement

Pamela Grow

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line.

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Don’t Set and Forget Technology–Regular Assessments Deliver Peak Performance

.orgSource

But even if your IT systems are crushing their benchmarks, there are additional significant reasons to evaluate your digital status. Even if your systems are crushing their benchmarks, there are still good reasons for a technology assessment. Stories like this are frequent headlines.

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10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Headlines should be short. 60) Search « What Makes A Campaign Go Viral?

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Elevate your association’s annual report to connect with members and stakeholders

Nimble AMS

When you think about your reporting goals, you’ll put your organization on track for success. What goals show your members and key stakeholders that you’re on track to fulfill your mission? Include benchmarks and initiatives that remind your members why they joined your association and why they stay.

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Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission

Beth's Blog: How Nonprofits Can Use Social Media

Web Analytics is the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and web marketing initiatives. So, if your nonprofit web site has complex tracking and analysis needs, you may need to work with a specialist consultant to set up your account and train staff to use it.

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The Joys of Google Grants, Part 2 - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.)

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How To Convince Leadership Content Marketing For Nonprofits Matters

Nonprofits Source

There are two ways to convince leadership of long-term investments: Sway leadership with statistics and case studies. We’ve already discussed data-backed statistics are not enough. This formula a great way to benchmark goals and objectives while providing an accurate way to track results. Google Analytics.

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