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Nonprofit Email: The Rules of Engagement

Pamela Grow

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. Steer clear of info@ABC.org. Test your subject lines. of their total audience. Imagine the missed opportunities! Now, let’s talk about engagement.

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Best Tips to Rock your Online Presence

Care2

How do think your target audiences will prefer to get info for this initiative? Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Look for opportunities to test different calls-to-action and other key content that is important to your organization. What actions do you want people to take?

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10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.

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Create the ultimate nonprofit email newsletter

Get Fully Funded

Full contact info. Use headlines to let the reader know what to expect in each section. And that’s why we recommend you send yourself a test newsletter to make sure it’s pristine before you send it to your donors. Social media links. Include your most popular social media channels at the bottom of your newsletter.