3 Simple Email Improvements to Make More Money During EOY Fundraising
EveryAction
AUGUST 11, 2016
In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. Normally, fundraising teams use open rates, clicks, and conversion metrics to measure the success of email campaigns.
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