DNL OmniMedia

NOVEMBER 12, 2020

At DNL OmniMedia, we work with nonprofits just like yours to position their nonprofit tech solutions for effective fundraising data tracking. Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully.

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Metrics Gift Track Tech 52

Nonprofit Tech for Good

AUGUST 6, 2023

During a year-end campaign, it’s essential to track and analyze data from these multiple channels. The last week of December, particularly between December 28th and 31st, is optimal for a final campaign push because people are often in a giving mood during the holiday season and are more likely to respond positively to donation appeals.

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Practice Fundraising Guide Channel 230

Qgiv

DECEMBER 7, 2022

However, many organizations fail to properly track gift officer portfolios, gift officer actions and donor pipeline management within their donor database management. Standardization around portfolio tracking, donor interactions, documenting proposals, and next steps is critical to the health and sustainability of any fundraising program.

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Database Track Donor Management 52

Bloomerang

AUGUST 16, 2021

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . Track your own data.

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Analytics Strategy Fundraising Benchmark 125

sgEngage

MARCH 13, 2024

The 12th edition of the Blackbaud Peer-to-Peer Benchmark Report is here! If you are short on time, you can find a few key highlights below that will give you instant insights and action tips for your work promoting social good. This metric is one to watch for the future. in 2021 and by 15.4%

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Blackbaud Report Fundraising Benchmark 86

Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. Making it a monthly occurrence gives your members a reason to hit your follow button. How to Measure Your Success Developing your social media presence as a membership engagement strategy can be measured via engagement metrics.

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Strategy Measure Social Media Metrics 98

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% Optimize Online Giving. increase in fundraising email revenue.

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Online Fundraising Benchmark Adwords 103

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Here are some metrics that I use to harvest insights on those questions. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size.

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Metrics Benchmark Facebook Experiment 98

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

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Benchmark Digital Trend Report 62

sgEngage

JANUARY 16, 2024

For professional fundraising teams, expanding your pool of prospects could include asking board members , volunteers, and major donors to provide a list of colleagues, corporate contacts, family, and friends, anyone they can recommend who has the capacity to give and an affinity for your cause. Stories help us pay attention.

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Effective Tips Fundraising Blackbaud 81

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Sometimes benchmarking studies can be more rigorous and survey an entire field. Take for example, the NTEN Social Network 2011 Benchmarking Study or the Digital IQ Study of Government Sites.

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Benchmark Social Media Measure Results 96

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. MPP only pre-loads images (including that open tracking pixel!)

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Mail Spam Rate email 116

sgEngage

JUNE 6, 2024

Work closely with administrators to identify reports that need to be run and the metrics to track during the campaign, which will inform your fund setup and gift entry process. Identify major donor giving potential and help build the gift pyramid, a crucial step in the first two phases of a campaign. Improve proposal tracking.

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Database Goal Campaign Phase 83

The Storytelling Non-profit

JANUARY 24, 2022

One of the best storytelling tips I can give you is to set yourself up for measurement success from the very beginning. In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data. Let me give you some examples of what I mean by this.

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ROI Storytelling Measure Story 67

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! EdgeRank gives these higher value for news feeds.

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Metrics Facebook Question Benchmark 64

sgEngage

NOVEMBER 10, 2023

In addition to financial flexibility for organizations, recurring donations make charitable giving more convenient for donors. 57% of donors are enrolled in a recurring giving program, up 46% from the previous year according to a 2023 360MatchPro study. And donors like it. Show donors why their contribution matters to your mission.

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Donation Blackbaud Gift Retention 52

sgEngage

MAY 30, 2024

Give feedback and transparently discuss performance. Your employees aren’t the only ones who should be sharing their thoughts—managers should frequently give feedback to their direct reports, and a lot of it. Think of it this way: The state of an employee’s performance should never come as a surprise during performance reviews.

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Retention Management Tips Nonprofit 94

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Let's say you want to track your email fundraising open rate. How's that work?

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Metrics Benchmark Rate Newsletter 55

Bloomerang

MAY 31, 2022

A well-developed fundraising strategy will accomplish the following: Gives your team a guiding blueprint for decision-making. A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Also, review your fundraising metrics and data from previous campaigns.

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Strategy Develop Fundraising Nonprofit 106

sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. However, keep in mind that it’s a less straightforward metric in the case of capital campaigns than it is for annual campaigns you might host.

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ROI Campaign Gift Metrics 78

Nonprofit Tech for Good

APRIL 10, 2022

For example, on the first day of the Supreme Court confirmation hearings for Judge Ketanji Brown Jackson, @NAACP_LDF tweeted a New York Times article with a powerful quote from the article: It’s also worth noting that tapping into Cause Awareness & Giving Days is a good strategy for Twitter. Upload powerful photos and videos.

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Twitter Practice Social Media Nonprofit 336

DNL OmniMedia

FEBRUARY 11, 2021

That might be why a giving officer’s average span to stay at a nonprofit organization is less than three years. It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. How do we know this?

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Allegiance Group

MAY 16, 2024

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. The new FEP report compares overall philanthropic giving trends in 2022 and 2023. One way is through subscription-based giving.

Trend 52

Trend Podcast Nonprofit Retention 52

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

Hype 52

Hype Research Marketing Benchmark 52

Classy

JULY 28, 2021

Taking time to segment your donors and customize their donation pages can positively influence their giving behavior. Track Top Donor Acquisition Days. By tracking your results year over year, you can explore opportunities for further acquisition and conversion optimization. Grow Your Recurring Giving Program.

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Experiment Donation Ideas Create 93

Whole Whale

JANUARY 28, 2023

According to tracking for 20,000 top podcasts, the listeners have tripled in monthly podcast listeners over the past 5 years to 75 million (RawVoice). Once this file is downloaded by a user’s device, your ability to track what they do with that file falls off of a cliff. Trying to track podcasts is pretty similar.

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Podcast Measure Feeds Plugin 52

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Warm Bodies.

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Metrics Action Create Benchmark 34

CauseVox

OCTOBER 11, 2021

Once we hit November and we’ve gotten through Halloween, Daylight Savings Time, and the first frost, it’s officially the holiday season – and for nonprofits, that means it’s also time for year-end giving campaigns. Why is year-end giving such a big deal? Creating A Plan For Year-End Giving 2021.

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Guide Giving Campaign Social Media 76

Forum One

APRIL 20, 2010

So you're tracking your web analytics, and your metrics are going up in all categories. To help with this, Convio has released their Online Nonprofit Benchmark Study , which shares 2009 data from over 500 of their clients. Donors are giving in smaller amounts, but still giving.

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Metrics Measure Web Convio 52

Givinga

FEBRUARY 26, 2019

Corporate responsibility can be incredibly impactful for business performance and profits, but unfortunately, many CR efforts, especially when it comes to workplace giving, are still broad and poorly measured with little or no direct connection to business performance. Donation Tracking and Impact Reporting.

Profit 45

Profit Software Benchmark Student 45

Kindful

OCTOBER 28, 2021

The key is to look at your data and see which metrics you want to improve. For example, the nonprofit that wants to acquire 200 new donors might have to spend more money up front to achieve that benchmark of success. Another may want to track more information around response rate as they grow their program.

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Goal Metrics Measure Donor 62

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Benchmark Data Now. Here is what you can do to prepare for the impacts of iOS15 on email marketing. Masked Emails.

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email Marketing Test Mail 104

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2013

These community foundations are actively using the Giving Day Playbook to host Giving Days in their communities and it forms the backbone to peer exchanges. 12, Knight Foundation hosted a webinar for almost 200 community foundations, nonprofits, and others interested in hosting a Giving Day. How much staff time is involved?

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Hosting Foundation Question Giving 94

Nonprofits Source

OCTOBER 4, 2023

With diverse data sources, complex corporate giving programs , and stakeholder expectations on the rise, it’s no wonder that CSR directors are seeking advanced solutions. Corporate giving touches everyone within a company. They may also use CSR platforms to track their own contributions and impact. Who Uses CSR Software?

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Software Business Guide Companies 52

Allegiance Group

FEBRUARY 14, 2023

We recommend you start with these 7 Key Database Metrics. 7 Key Database Metrics – Allegiance Group | (teamallegiance.com) At the most basic level, the goal is to understand if your donor base is growing or shrinking and how many new donors you will need to acquire each year to offset any projected attrition.

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Mail Donor Strategy Files 52

Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. It gives extra insight into what’s inside. The numbers don’t lie!

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email Rate Social Media ROI 52

Connection Cafe

APRIL 26, 2018

Highlights of 2017 Charitable Giving Performance in Higher Education. As reflected in the recently released Charitable Giving Report Spotlight: How Fundraising Performed in the Higher Education Sector in 2017 , donors have responded to the calls for support in a resounding way. increase in giving. in 2017 compared to 2016.

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Education Trend Conversation Giving 23