DNL OmniMedia

NOVEMBER 12, 2020

Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. 3 Tips to Track Major Gift Metrics More Effectively.

Metrics 52

Metrics Gift Track Tech 52

Nonprofit Tech for Good

AUGUST 6, 2023

The last week of December, particularly between December 28th and 31st, is optimal for a final campaign push because people are often in a giving mood during the holiday season and are more likely to respond positively to donation appeals. Define your metrics of success. What do you want to get out of your year-end campaign?

Practice 230

Practice Fundraising Guide Channel 230

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Total online fundraising is up 8% YOY, with double digit growth in both repeat and sustained giving. The total number of email recipients was up 72%.

Benchmark 55

Benchmark Metrics Report Online 55

sgEngage

MARCH 13, 2024

The 12th edition of the Blackbaud Peer-to-Peer Benchmark Report is here! If you are short on time, you can find a few key highlights below that will give you instant insights and action tips for your work promoting social good. This metric is one to watch for the future. in 2021 and by 15.4%

Blackbaud 86

Blackbaud Report Fundraising Benchmark 86

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Here are some metrics that I use to harvest insights on those questions. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size.

Metrics 98

Metrics Benchmark Facebook Experiment 98

EveryAction

JULY 12, 2023

updates were expected to have on the amount of granular data available from digital ad clicks, nonprofits that adapt metrics and goals to meet the moment may find ads are still a useful part of omni-channel campaigns. Say everyone’s sitting at home on the couch, and the holiday movie you watch together every year is playing.

Channel 224

Channel Work Fundraising Movie 224

Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. Making it a monthly occurrence gives your members a reason to hit your follow button. How to Measure Your Success Developing your social media presence as a membership engagement strategy can be measured via engagement metrics.

Strategy 98

Strategy Measure Social Media Metrics 98

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

Benchmark 81

Benchmark Digital Report Advocacy 81

Bloomerang

AUGUST 16, 2021

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . . — Kevin Shulman for the Agitator-DonorVoice.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate. What is email deliverability?

Metrics 49

Metrics Spam Fundraising Rate 49

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% Optimize Online Giving. increase in fundraising email revenue.

Online 103

Online Fundraising Benchmark Adwords 103

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Sometimes benchmarking studies can be more rigorous and survey an entire field. Take for example, the NTEN Social Network 2011 Benchmarking Study or the Digital IQ Study of Government Sites.

Benchmark 96

Benchmark Social Media Measure Results 96

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Care2

MARCH 22, 2011

Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? The average one time donation across sectors was $60 and $20 for monthly giving. Online Fundraising.

Benchmark 76

Benchmark Advocacy Studies Metrics 76

Care2

APRIL 9, 2012

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. On average, online monthly giving accounted for 8% of total online revenue in 2011, up from 5% in 2010.

Benchmark 68

Benchmark Advocacy Social Media Studies 68

The Storytelling Non-profit

JANUARY 24, 2022

One of the best storytelling tips I can give you is to set yourself up for measurement success from the very beginning. The very best advice I can give you on storytelling is to always start with the end in mind. Let me give you some examples of what I mean by this. Begin with the End in Mind: What’s Your Desired Outcome?

ROI 67

ROI Storytelling Measure Story 67

Bloomerang

MAY 28, 2024

One of my favorite colleagues and co-host of our Eskin Fundraising Training Non-Profit Empowerment webinar series, Rhanda Luna, has been hired as Director of Corporate Giving and Special Events for SAFE, based in Austin, Texas. Performance metrics should be both quantitative and qualitative.

Advice 91

Advice Job Fundraising Texas 91

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! EdgeRank gives these higher value for news feeds.

Metrics 64

Metrics Facebook Question Benchmark 64

Connection Cafe

APRIL 3, 2012

The sixth annual Convio Online Marketing Benchmark Index Study is now officially released. I’m particularly encouraged by a new metric we added this year: growth in monthly giving. I’m particularly encouraged by a new metric we added this year: growth in monthly giving. Watch the video on YouTube.

Convio 48

Convio Benchmark Studies Summary 48

sgEngage

JANUARY 16, 2024

For professional fundraising teams, expanding your pool of prospects could include asking board members , volunteers, and major donors to provide a list of colleagues, corporate contacts, family, and friends, anyone they can recommend who has the capacity to give and an affinity for your cause. Add images to every touchpoint.

Effective 81

Effective Tips Fundraising Blackbaud 81

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Obvious event metrics to follow are the basics, like these: Total amount raised.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Eric Jacobsen Blog

FEBRUARY 5, 2024

That core consists of working through and with other people to create value while using financial concepts and metrics to maximize the value created for all company stakeholders. And it gives you the signaling value of a credential. When we're in a book club, we get that social validation.

Skills 104

Skills Learning Knowledge Leadership 104

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Averaging this way would give you an open rate of 24%! Source Everything !

Metrics 55

Metrics Benchmark Rate Newsletter 55

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

Hype 52

Hype Research Marketing Benchmark 52

CauseVox

OCTOBER 11, 2021

Once we hit November and we’ve gotten through Halloween, Daylight Savings Time, and the first frost, it’s officially the holiday season – and for nonprofits, that means it’s also time for year-end giving campaigns. Why is year-end giving such a big deal? Creating A Plan For Year-End Giving 2021.

Guide 76

Guide Giving Campaign Social Media 76

Tech Soup

MAY 30, 2013

The 2013 Online Marketing Benchmark Study. Don't miss our most popular webinar series of the year, where we'll reveal the results of the 2013 Blackbaud Online Marketing Benchmark Study. Nicole McGougan is a public relations associate at Blackbaud. To get where you want to be, you need to know where you are today.

Benchmark 40

Benchmark Studies Marketing Online 40

Eric Jacobsen Blog

AUGUST 4, 2024

That core consists of working through and with other people to create value while using financial concepts and metrics to maximize the value created for all company stakeholders. And it gives you the signaling value of a credential. When we're in a book club, we get that social validation.

Skills 57

Skills Business Learning Knowledge 57

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Warm Bodies.

Metrics 34

Metrics Action Create Benchmark 34

sgEngage

AUGUST 3, 2021

We see that organizations of all sizes rallied their employees to give and serve others in their local communities and around the world. The smallest company size considered in this report, 0 – 1,000 employees, had the highest overall giving and volunteering engagement rates. Where does giving go?

Disaster 97

Disaster Social North America Companies 97

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”.

Facebook 217

Facebook Raise Fundraising Audience 217

Whole Whale

NOVEMBER 10, 2021

Of these users, 70-80% will then delete or relegate the app within 1 month (benchmarks via Localytics ). It’s easy to get lost in numbers and benchmarks, so for fun, let’s play this out: Your organization, HappyApp.org, developed an iOS and Android app very efficiently for $40k. CTR (benchmark via MailChimp ).

Mobile 96

Mobile Build Benchmark Rate 96

sgEngage

NOVEMBER 10, 2023

In addition to financial flexibility for organizations, recurring donations make charitable giving more convenient for donors. 57% of donors are enrolled in a recurring giving program, up 46% from the previous year according to a 2023 360MatchPro study. And donors like it. Show donors why their contribution matters to your mission.

Donation 52

Donation Blackbaud Gift Retention 52

EveryAction

AUGUST 11, 2016

In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. What email deliverability isn’t is a metric that enough nonprofit fundraisers look at to determine the efficacy of their email programs.

email 100

email Spam Money Fundraising 100

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. If too little cultivation was a real problem, we’d have seen it show up in fundraising metrics, right? Well, in the last few years, email metrics did start to decline.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report. donating money). As NARAL found, it could mean the difference in an additional 0.63

Benchmark 48

Benchmark Convio Statistics Trend 48

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Some (including our friends at EveryAction and ActionKit) are using the data about when, where, and how the tracking pixel has been downloaded to separate out different types of opens, so you can see two metrics for “human open rate” and “combined open rate.”

Mail 116

Mail Spam Rate email 116

Allegiance Group

MAY 16, 2024

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. The new FEP report compares overall philanthropic giving trends in 2022 and 2023. One way is through subscription-based giving.

Trend 52

Trend Podcast Nonprofit Retention 52