Nonprofit Tech for Good

DECEMBER 8, 2021

M+R Benchmarks Report. 33% of donors give tribute gifts to family and friends. Donors are most interested in giving tribute gifts as memorials (43%), birthday gifts (25%), and on religious holidays (10%), such as Christmas, Hanukkah, and Eid al-Fitr. Promote Your Tribute Gifts. For example: yourwebsite.org/impact.

Trend 316

Trend Fundraising Digital Marketing 316

Nonprofit Tech for Good

MARCH 20, 2018

Source: Benchmarks. 4) The average monthly donor will give 46% more in one year than those who give one-time gifts. 7) Over the last 10 years, donor retention rates have been consistently weak – averaging below 50%. Source: Charitable Giving Report. 2) 30% of online giving occurs in December. Source: Network for Good.

Stats 230

Stats Online Fundraising NGO 230

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. For example, the Nature Conservancy offers both honor gifts and memorial gifts – each with their own donation page. 3) Launch a Tribute Giving Program.

Practice 342

Practice Fundraising Online Nonprofit 342

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. The average RoundUp App user donates $15 – $20 a month and has an 80% retention rate. But for the nonprofit, those nickels and dimes add up.

Fundraising 290

Fundraising Effective Nonprofit Donation 290

sgEngage

NOVEMBER 20, 2024

Set performance benchmarks (e.g., This could include event sponsorship, volunteer opportunities for employees, or matching gift campaigns. Finance should monitor how campaigns impact overall revenue growth and donor retention over time. cost per unit or attendee) and use financial data to assess scalability.

Professional 98

Professional Fund Model Build 98

NetWits

MAY 30, 2012

It’s become increasingly common for new donors to give their first gift online, but without a strategy to move these new donors to an offline cultivation channel you’ll miss out on a significant increase in fundraising revenue. Here are few key insights about multichannel givers from our 2011 Multichannel Fundraising Report.

Online 234

Online Fundraising Offline Mail 234

sgEngage

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Retention rates for online donors continue to lag offline donor trends. This is a recurring theme from previous studies.

Benchmark 77

Benchmark Internet Giving Blackbaud 77

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Retention was 25% for donors who made their first gift in 2017, and 59% for repeat donors.”

Benchmark 81

Benchmark Digital Report Advocacy 81

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors.

Analytics 126

Analytics Strategy Fundraising Social Media 126

Neon CRM

JULY 19, 2023

1/4th of Annual Nonprofit Revenue is Raised in December Source: M+R Benchmarks According to the 2023 M+R Benchmarks Report , December giving accounts for roughly one fourth (26%) of annual nonprofit revenue. Still, the change in gift amount was pretty slight. The average monthly gift size increased, too, but only by $1.

Statistics 98

Statistics Fundraising Giving Benchmark 98

Bloomerang

AUGUST 18, 2023

Across the nonprofit sector, the average donor retention rate is about 40% to 45%. So what can nonprofit leaders do to combat staff turnover and improve donor retention rates at the same time? Especially in the beginning of their employment, many benchmarks beyond gift income must be mutually agreed upon.

Fundraising 96

Fundraising Nonprofit Retention Gift 96

sgEngage

OCTOBER 28, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. First Year Donor Retention is 29.3%

Statistics 100

Statistics Trend Nonprofit Blackbaud 100

Get Fully Funded

DECEMBER 17, 2024

The data speaks for itselfaccording to the M+R Benchmarks 2024 report : Of desktop users who made their way to a nonprofits main donation page, only 16% completed a gift. Retaining donors is equally challengingthe average nonprofit donor retention rate is consistently around 45%. Add a matching gift search tool.

Donation 52

Donation Process Online Tips 52

Bloomerang

MAY 30, 2022

What were our donor retention and new donor acquisition rates? We will improve overall donor retention by 5% (to 50% overall) by creating and implementing a donor-centered stewardship plan. Benchmarks to hit along the way. Major Gifts: The Ultimate Guide to Kickstart Your Program. How well are we engaging with our donors?

Guide 140

Guide Fundraising Social Media Donor 140

Qgiv

JANUARY 17, 2024

Now is the time to build and refine your donor retention strategies to ensure that these year-end donors remain engaged and committed to your cause. After all, organizations can raise up to 31% of online revenue in December , as reported by M+R Benchmarks. Donor retention is a core component of a responsive fundraising strategy.

Retention 52

Retention Donor Difference Strategy 52

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Bloomerang

JUNE 20, 2023

After a year of significant growth, online fundraising grew by a more modest 3% in 2021 , and the number of gifts increased by 5%. Share the gifts they’ve made. Enable recurring gifts Invite donors to become recurring supporters by offering a monthly donation option on your donation page.

Fundraising 111

Fundraising Online Ideas Guide 111

Allegiance Group

JANUARY 8, 2025

Their goals were to identify and refine more strategic new donor journeys to drive stronger retention, earlier upgrades, and increase the number of donors giving $1k+ annually. These potential mid-level donors were inspired to make their first gift during the extraordinary environment of the pandemic and required a distinct donor journey.

Map 52

Map Donor Experiment Team 52

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Average gifts, retention rates, channel giving, big data, small data…the sheer volume of information involved with fundraising can be daunting.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

Qgiv

JULY 12, 2021

Matching Gifts Statistics. Online gifts made up roughly 13% of online gifts in 2020, up from 8.7% Online gifts across all nonprofit subsectors averages $148. The average one-time gift from email fundraising is $57. The average monthly gift is $20. The retention rate for peer-to-peer fundraisers was 25.1%

Statistics 116

Statistics Fundraising Raise Social Media 116

NonProfit Hub

FEBRUARY 18, 2021

However, much can be learned from analyzing even a single year and comparing yourself to industry benchmarks. Donor Retention Rate. Without question, your donor retention rate is one of the most important fundraising metrics. The closer your retention rate is to 100%, the better. So why is donor retention such a big deal?

Metrics 87

Metrics Fundraising Retention ROI 87

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Major gifts.

Strategy 132

Strategy Fundraising Develop Nonprofit 132

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. flickr.com/photos/mikebaird.

Channel 118

Channel News Mail Blogger 118

sgEngage

SEPTEMBER 7, 2022

There are many factors in fundraising, from early engagement to a donor’s ultimate or legacy gift. Blackbaud’s research, however, shows the average time from the first solicitation to a donor’s first gift is four years, yet the average development officer’s term is only 18–24 months. Officer Training and Retention Lead to Big Results.

Develop 98

Develop Management Gift Fundraising 98

Greater Giving

DECEMBER 12, 2024

The 2024 M+R Benchmarks Study found that December giving accounts for 26% of all online revenue for nonprofits, with the final week alone contributing 13% of total online donations. Add seasonal touches, such as small thank-you gifts, and decorate tables with winter or holiday centerpieces. Create a thank-you video.

Volunteer 52

Volunteer Charity Donor Reflection 52

sgEngage

APRIL 29, 2021

The seventh annual donorCentrics® Sustainer Summit brought together, via webinar, 31 of the nation’s largest national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020.

Retention 68

Retention Gift Donor Conversation 68

DNL OmniMedia

NOVEMBER 12, 2020

As a nonprofit fundraising professional, you know that raising major gifts is one of the most strategic efforts your organization will complete. Major gifts are not only a highly-strategic effort, but also a high-stakes one— for many nonprofits, over 80% of their total fundraising dollars come from major contributions alone.

Metrics 52

Metrics Gift Track Data 52

Connection Cafe

FEBRUARY 14, 2017

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. We can see from the 2016 Luminate Online Benchmark Report that nonprofits are having success in both areas, but that between the two, efforts are skewed toward donor retention. Sustainers.

Retention 37

Retention Donor Online Research 37

Neon CRM

SEPTEMBER 7, 2023

In this article, we’ll look at three important steps to take as you start planning your year-end fundraising campaign, including: Setting your year-end fundraising goals Identifying your campaign’s story Planning for donor retention Let’s take a look! Invite your supporters to be a part of the solution to that problem by making a gift.

Campaign 98

Campaign Fundraising Retention Donor 98

DNL OmniMedia

OCTOBER 13, 2020

Securing major gifts is an incredibly strategic effort. Each step you take with a prospect, from the first communication to receiving a gift, needs to be carefully tracked and planned for. You can raise more funding and avoid rebuilding processes from scratch each time you want to secure a major gift. Making major gift asks.

Effective 98

Effective Management Guide Fundraising 98

Connection Cafe

JULY 17, 2018

donor retention rate in 2017. In other words, of all the donors who made a gift to a particular nonprofit in 2016, only 45.5% made another gift during 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. Do You Know Your Donor Retention Rate?

Retention 34

Retention Donor Gift Donation 34

Bloomerang

JULY 20, 2023

After a year of significant growth, online fundraising grew by a more modest 3% in 2021 , and the number of gifts increased by 5%. Share the gifts they’ve made. Supporters set up their own online donation pages and solicit gifts from their friends and family. These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio.

Fundraising 98

Fundraising Online Ideas Tips 98

sgEngage

MARCH 7, 2011

80% of participants used in-person asks and 73% used email to raise funds The second study is “Understanding the Value of Team Captains&# based on research from the donorCentrics Events Benchmarking Group by Target Analytics , a Blackbaud company. Across the group, retained participants account for about 53% of the current year revenue.

Trend 78

Trend Fundraising Blackbaud Nonprofit 78

Care2

JUNE 2, 2011

Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. Online-acquired donors tend to give much larger gifts and to give more in total revenue. “Robust direct mail programs drive up the retention and long-term value of new donors acquired online. That said there is a catch.

Fundraising 68

Fundraising Results Case Study Mail 68

sgEngage

FEBRUARY 15, 2024

Its payment platform processed donations from millions of generous supporters in 44 countries who flooded the foundation with critically needed gifts. The fund chose Blackbaud Raiser’s Edge NXT donation forms and processed gifts using Blackbaud Merchant Services. It helps us with our retention,” Nair said.

Process 105

Process Donation Nonprofit Blackbaud 105

sgEngage

MARCH 22, 2024

Particularly for peer-to-peer (P2P) fundraising, mobile capabilities have become crucial in meeting donors where they are, providing a simple, fun donor experience that results in higher turnout, increased revenue, and better year-over-year retention of event participants, donors, and P2P fundraisers.

Active 111

Active Activities Activism Track 111

Neon CRM

SEPTEMBER 29, 2023

With 12% of all gifts made during the last few days of the year , fundraising emails are a powerful tool to encourage year-end generosity among your donors. Creating a donor-centered experience is vital for both immediate results and long-term retention. A $50 gift today helps make sure no family and no child is hungry this year.”

email 98

email Giving Donor Donation 98