Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Nonprofit 71

Bloomerang

JANUARY 14, 2025

According to the M+R Benchmarks report , fundraising mobile messages generate an average of $92 in revenue for every 1,000 messages sent. That way, an email recipient must only click on that button and confirm their donation to give that specific gift amount to your organization. Step 5: Track and analyze data to improve over time.

Mobile 105

Mobile Giving Guide Nonprofit 105

DNL OmniMedia

NOVEMBER 12, 2020

As a nonprofit fundraising professional, you know that raising major gifts is one of the most strategic efforts your organization will complete. Major gifts are not only a highly-strategic effort, but also a high-stakes one— for many nonprofits, over 80% of their total fundraising dollars come from major contributions alone.

Metrics 52

Metrics Gift Track Data 52

Care2

APRIL 9, 2012

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. The number of gifts rose by 20%. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011.

Advocacy 68

Advocacy Social Media Benchmark Studies 68

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. 7) Never let good data go to waste.

Facebook 242

Facebook Fundraising Raise Campaign 242

Neon CRM

MARCH 26, 2025

Nonprofit email benchmarks are more than interesting data points. Comparing your own performance to industry benchmarks can help you identify areas to improve your email strategies. These benchmarks are based on the performance of 37,472 individual email campaigns sent by Neon One clients in 2022. Its a versatile metric!

Benchmark 80

Benchmark email Nonprofit Rate 80

Bloomerang

AUGUST 16, 2021

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . . — Kevin Shulman for the Agitator-DonorVoice.

Analytics 126

Analytics Strategy Fundraising Social Media 126

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Most individual email metrics have continued to decline.

Benchmark 81

Benchmark Digital Report Advocacy 81

NetWits

FEBRUARY 29, 2012

The average online gift size is $60. Here’s what it would look like if you were on par with our benchmarks … If one of your participants sends 30 emails on the day of your contest they’d receive 7.5 For more Friends Asking Friends benchmarks, see Amy Braiterman’s post “ Averages, medians and modes … Oh my! ”.

Contest 183

Contest Mind Fundraising Ipod 183

NTEN

MARCH 27, 2013

With the analytics and campaign expertise of M+R Strategic Services , we are excited to release the 2013 eNonprofit Benchmarks Study ! Million online gifts totaling $438 Million raised; and 7.3 It's kind of our favorite time of year: our annual dose of data about email and online advocacy and fundraising activity.

Social Media 95

Social Media Advocacy Benchmark Analytics 95

M+R

MARCH 11, 2024

But we ARE going to begin adding direct mail data so we can identify who on your email file are making direct mail gifts to other organizations. P.S. Guess who will be releasing a Benchmarks study on April 24? : No, we’re not turning Scout Quest into a direct mail co-op (so many exist already!). Hope to talk with you soon!

Mail 97

Mail Results Benchmark United States 97

NTEN

MAY 15, 2009

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Get the recording to see how Children's Defense Fund and HRC use benchmarks to increase the performance of their online campaigns. Size of donation is down, but number of gifts is up. Small is the new big.

Benchmark 50

Benchmark Studies Advocacy Social Media 50

Allegiance Group

JUNE 4, 2024

To truly understand the health of your organization, there are seven key metrics you should track in your database: Year-on-year revenue Donor file growth Donor retention Gifts per donor Average gift Revenue per donor Cost to acquire Data can be overwhelming. How often should I look at these metrics?

Metrics 52

Metrics Data Track Question 52

sgEngage

MARCH 13, 2024

The 12th edition of the Blackbaud Peer-to-Peer Benchmark Report is here! This metric is one to watch for the future. Putting Benchmarks into Action So, what does all this mean for nonprofit P2P marketers and fundraisers? Create a plan for boosting revenue: Growing the average gift size is another strategy to increase revenue.

Blackbaud 105

Blackbaud Fundraising Report Registration 105

M+R

FEBRUARY 10, 2022

First off, the change in the number of gifts, year over year. From 2020 to 2021, among this group of nonprofits, the number of gifts declined by nearly 10%. However, that decline was almost entirely offset by significant gains in average gift size for most nonprofits. Email revenue increased by an average of 7% from 2020.

Fundraising 116

Fundraising Gift email Channel 116

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report. donating money). Organizations with smaller list sizes have better response rates.

Benchmark 50

Benchmark Nonprofit Convio Trend 50

Get Fully Funded

DECEMBER 17, 2024

The data speaks for itselfaccording to the M+R Benchmarks 2024 report : Of desktop users who made their way to a nonprofits main donation page, only 16% completed a gift. Long story short: youll want to find a user-friendly platform to create a donation page, monitor fundraising metrics, and steward donors from one system.

Donation 52

Donation Process Online Tips 52

Bloomerang

JUNE 20, 2023

After a year of significant growth, online fundraising grew by a more modest 3% in 2021 , and the number of gifts increased by 5%. Share the gifts they’ve made. Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track.

Fundraising 111

Fundraising Online Ideas Guide 111

sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. Capital campaigns are laser focused on the top-level gifts. In most campaigns, the top ten gifts account for half or more of the campaign goal.

ROI 98

ROI Campaign Gift Fundraising 98

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Major gifts. Your fundraising strategy should focus heavily on cultivating major gifts. Also, review your fundraising metrics and data from previous campaigns. Matching gift database.

Strategy 132

Strategy Fundraising Develop Nonprofit 132

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

3rd Sector Labs

JUNE 17, 2014

CAITY: There are two predictors that we use to determine committed, casual and episodic donors: probability of gift and predicted gift size. We use these to determine a net gift value. QUESTION: Caity talked about calculating the ‘growth score’, then used an example of the benefit of moving that metric just 2%.

Retention 148

Retention Donor Advice Data 148

M+R

APRIL 19, 2023

Don’t forget to make your reservations for our Benchmarks launch events if you haven’t already. READ TIME: 1 minute The Benchmarks team is busy in the kitchen, cooking up another edition of super useful digital nonprofit data. April 27, 2023, ONLINE Benchmarks Webinar. Amuse Bouche: Benchmarks is served up next week!

Benchmark 45

Benchmark Connecticut DC New York 45

sgEngage

JUNE 6, 2024

An audit query can be as simple as looking for data entry errors, like a recent cash gift with a gift date of two years later. This could spur new data entry rules like restricting a gift date used in a current appeal to match the fiscal year. Brush up on planned gifts. Review pledge, planned gift, and fund agreements.

Database 104

Database Goal Campaign Gift 104

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Average gifts, retention rates, channel giving, big data, small data…the sheer volume of information involved with fundraising can be daunting.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

sgEngage

SEPTEMBER 7, 2022

There are many factors in fundraising, from early engagement to a donor’s ultimate or legacy gift. Blackbaud’s research, however, shows the average time from the first solicitation to a donor’s first gift is four years, yet the average development officer’s term is only 18–24 months. That’s why retaining top officers is so important.

Develop 98

Develop Management Gift Fundraising 98

Bloomerang

MAY 30, 2022

For instance, you might explain that a $100 gift can purchase supplies for 10 shelter dogs, or a monthly $20 donation helps keep your children’s after-school program running. Benchmarks to hit along the way. Email marketing software to help create campaigns and analyze email engagement metrics.

Fundraising 140

Fundraising Guide Social Media Donor 140

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Nonprofit Social Media Rate 52

Tech Soup

MAY 30, 2013

The 2013 Online Marketing Benchmark Study. Don't miss our most popular webinar series of the year, where we'll reveal the results of the 2013 Blackbaud Online Marketing Benchmark Study. Nicole McGougan is a public relations associate at Blackbaud. To get where you want to be, you need to know where you are today.

Benchmark 40

Benchmark Studies Online Marketing 40

sgEngage

JANUARY 16, 2024

Even though we’re not all gifted storytellers, artificial intelligence can make us look like we are. Ask for a Long-Term Commitment A one-time gift gets you closer to your campaign goals, but a sustaining gift gets you closer to your mission goals. Lean on AI to craft a better story.

Effective 104

Effective Fundraising Tips Donor 104

Bloomerang

MAY 28, 2024

Performance metrics should be both quantitative and qualitative. ” Keep in mind that no fundraiser is a Superman or Superwoman that can fly in and produce gift income results by themselves. The overriding benchmark is that there is steady progress toward meeting core goals and objectives. Explore opportunities for growth.

Advice 111

Advice Job Fundraising Texas 111

NTEN

SEPTEMBER 24, 2009

The average online gift for the month of December increased to $248.82 Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42 Online donors also give much larger gifts than traditional donors. Online pledges and recurring gifts were excluded from the analysis.

Online 90

Online Fundraising Offline Blackbaud 90

Bloomerang

JULY 20, 2023

After a year of significant growth, online fundraising grew by a more modest 3% in 2021 , and the number of gifts increased by 5%. Share the gifts they’ve made. Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track.

Fundraising 98

Fundraising Online Ideas Tips 98

Connection Cafe

APRIL 5, 2010

Well it is officially spring in Austin and with spring brings a return to warmer weather, longer days, Easter egg hunts, and metrics for the nonprofit professional. 61 percent of all organizations saw their average gift drop in 2009. program, grew online revenue by 26 percent, and gifts by 32 percent.

Convio 35

Convio Benchmark Nonprofit Metrics 35

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Warm Bodies.

Metrics 34

Metrics Action Create Benchmark 34

Classy

JULY 28, 2021

Classy allows you to provide four recommended gift size options on your campaign pages, as well as the option to include a prefilled donation amount. You can use these to send custom donation pages with tailored gift sizes and recommendations to different cohorts of donors. However, your supporters are increasingly on the go.,

Donation 93

Donation Experiment Ideas Create 93

M+R

FEBRUARY 4, 2021

Of the 25 M+R clients who provided data for our Giving Tuesday analysis, 74% saw an increase in overall revenue, 60% reported an increase in gifts, and 44% reported an increase in average gift. Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers.

Fundraising 98

Fundraising Gift email Group 98