Candid

JANUARY 29, 2025

Benchmarking against peers can help you refine your assumptions about what being financially sustainable could look likeor develop entirely new assumptions. In this article, well outline a three-step process adapted from our report Finding Your Funding Strategy: Benchmarking 101 , tailored to U.S.-based But where should you start?

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Fund Strategy Learning Nonprofit 98

Nonprofit Tech for Good

APRIL 15, 2020

per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. Some nonprofits even have monthly giving set as the default on their primary donation page which can increase your nonprofit’s number of monthly gifts by as much as 5.5% (also according to Blackbaud). Monthly donors give $35.46

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Donation Practice Nonprofit Paypal 363

NetWits

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Observations: The participants in the benchmarking group are dominated by direct mail focused nonprofits.

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Benchmark Internet Giving Report 144

NetWits

MAY 17, 2011

Organizations increase overall fundraising revenue by 40% more than industry benchmark. Average gift size from email is $60 and average gift size from social media mentions is $40. Users raise six times more than non-users. Fundraising emails have a 90% or greater open rate and a 25% conversion rate.

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Fundraising Social Social Media Newsletter 279

NetWits

APRIL 4, 2012

The 2012 Nonprofit Social Networking Benchmark Report was released at 12NTC yesterday and it’s already stirring up discussions about how nonprofits are leveraging social networks as part of their fundraising and communications strategy. The Most Common Fundraising Tactic on Facebook is an Ask for an Individual Gift.

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Social Media Media Social Social Network 242

Nonprofit Tech for Good

JULY 4, 2023

M+R Benchmarks ] Organic traffic (website traffic generated by unpaid search results) comprised 38% of all nonprofit website visits in 2022. [ M+R Benchmarks ] The top three sources of website traffic are: Direct (22%) Organic Search (17%) Social (16%). M+R Benchmarks ] Average online gift and mobile giving.

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Statistics Websites Nonprofit Benchmark 246

Nonprofit Tech for Good

SEPTEMBER 20, 2018

2) Only 14% of organizations prompt one-time donors to upgrade to a recurring gift during the donation process. Let me explain this one a bit, because I’m not just talking about having a checkbox on your donation page to make a gift recurring. If they wanted to give a recurring gift, they would’ve just clicked the checkbox.”.

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Stats Giving Fundraising Nonprofit 273

Nonprofit Tech for Good

APRIL 18, 2017

In 2010, only 6% of donors said that an e-appeal motivated a gift. Source: 2016 Luminate Online Benchmark Report. Source: 2017 Benchmarks Study. Source: 2016 Charitable Giving Report. In 2015, that jumped to 20%. In 2016, the number was 28%, which is a 40% jump from 2015. Source: Dunham+Company.

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Social Media Stats Mobile Media 274

NetWits

JUNE 7, 2012

Even though December is a universally-accepted annual benchmark that signifies conclusion, certain sectors have their own benchmarks that they count on for donation surges. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Non-December Surges.

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Online Fundraising Benchmark Report 221

Nonprofit Tech for Good

DECEMBER 8, 2021

M+R Benchmarks Report. 33% of donors give tribute gifts to family and friends. Donors are most interested in giving tribute gifts as memorials (43%), birthday gifts (25%), and on religious holidays (10%), such as Christmas, Hanukkah, and Eid al-Fitr. Promote Your Tribute Gifts. For example: yourwebsite.org/impact.

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Trend Fundraising Digital Marketing 336

sgEngage

OCTOBER 29, 2021

The new Blackbaud Luminate Online Benchmark Report is out, and it has some significant differences from previous years. Topics Discussed in This Episode: Background on the Luminate Online Benchmark Report. Growth in number of gifts, but not the amounts of the gifts. Increases in online one-time giving.

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Blackbaud Benchmark Podcast Report 98

Bloomerang

DECEMBER 2, 2024

As with the open rate, a good place to start with the click-through rate is to benchmark your email’s click-through rate against past fundraising emails. Your donation page is the last stop before someone makes a gift and it can make or break your results. Was the call to action obvious enough in the email?

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email Fundraising Rate Donation 118

CauseVox

DECEMBER 2, 2024

Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? Perhaps it was a message about the tangible impact of their gifts or the urgency of a specific need. But data only tells part of the story.

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Campaign Fundraising Donor Social Media 97

NetWits

AUGUST 8, 2012

Yet one of the most striking findings in our 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report was that, in aggregate, online-acquired donors still have much higher cumulative value over the long term than traditional, mail-acquired donors. The Importance of Moving Donors Offline.

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Offline Donor Online Fundraising 219

Bloomerang

JANUARY 8, 2025

Launch a GivingTuesday campaign by November 15 and secure 150 individual gifts. For example, if youre launching a year-round fundraising campaign, set clear benchmarks for securing champions, completing toolkits, and tracking participation levels. Submit three grant applications by March 31, targeting $100,000 in potential funding.

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Calendar Donor Fundraising Create 113

NetWits

DECEMBER 1, 2011

Because key industry benchmarks and trends show that engagement online through advocacy is an effective springboard for raising money because advocates are 7X more likely to give (full report), compared to non-advocates. The Gift that Keeps on Giving: Build a Sustainer Program. Your support is critical to our ongoing fight. ”.

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Giving Advocacy Fundraising Action 235

Nonprofit Tech for Good

MARCH 20, 2018

Source: Benchmarks. 4) The average monthly donor will give 46% more in one year than those who give one-time gifts. Source: Charitable Giving Report. 2) 30% of online giving occurs in December. 10% on the last three days of the year. Source: Network for Good. Source: Network for Good. Source: Charitable Giving Report.

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Stats Fundraising Online NGO 255

Nonprofit Tech for Good

JULY 6, 2014

Each time @NonprofitOrgs reaches a 100K-follower benchmark, Nonprofit Tech for Good donates to various nonprofits. Allow donors to designate their just made donation as a tribute/honor gift. It’s a way to give back, but its also a system used to periodically review how nonprofits are innovating their online giving process.

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Ideas Paypal Social Media Donation 276

NetWits

APRIL 26, 2012

Instead of just offering what you want (annual fund, matching gifts, etc.), In addition to Frank Barry’s recent post on why you need a recurring giving program , the just-released 2012 eNonprofit Benchmark study found that online monthly giving is growing at a much faster rate than one-time giving. Monthly giving is important.

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Donor Websites Online Cancer 207

Candid

FEBRUARY 3, 2025

For example, obtaining high-dollar individual gifts will require different connections and skills than ensuring government funding. These articles offer tips for developing a robust funding strategy. Learning from peers to refine your nonprofit funding strategy.

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Impact Nonprofit Grant Foundation 109

Neon CRM

MARCH 26, 2025

Nonprofit email benchmarks are more than interesting data points. Comparing your own performance to industry benchmarks can help you identify areas to improve your email strategies. These benchmarks are based on the performance of 37,472 individual email campaigns sent by Neon One clients in 2022. Thats okay! Sign me up!

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Benchmark email Nonprofit Rate 80

Top Nonprofits

AUGUST 20, 2021

As a nonprofit fundraising professional, you’re well aware that major gifts are some of the most important components of your organization’s overall fundraising strategy. These gifts make up a significant portion of your annual fundraising revenue, and they don’t just appear at random. Research major gift prospects.

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Gift Strategy Fundraising Tech 98

Nonprofit Tech for Good

AUGUST 6, 2023

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Matching Gifts: Matching gift opportunities can reinforce the importance of a donor’s immediate support and makes them feel like their contribution is more significant.

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Fundraising Practice Guide Campaign 246

sgEngage

JANUARY 9, 2025

However, this is not a universal benchmark. Find the Right Number for Your Nonprofit Operating Reserves The Nonprofit Operating Reserves Initiative (NORI) Workgroup suggests that the minimum operating reserve ratio at the lowest point during the year should be 25 percent, or about three months of the annual operating expense budget.

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Develop Nonprofit Ratio Fund 100

Care2

FEBRUARY 7, 2014

The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. The average online gift on Tuesday, December 3, was $142.05, a $40.45 of 2013''s overall gifts. This just in! According to the report, overall giving grew 4.9%

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Benchmark Studies Online Donation 73

Robert Weiner

MAY 5, 2010

Convio released their 2010 Online Nonprofit Benchmark Study in March, based on results from nearly 500 clients. The average gift size was $80.80. Most organizations saw declines in average gift size. Most organizations saw declines in average gift size. As Convio found, average gift size declined.

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Stats Online Giving Convio 131

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

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Benchmark Studies Nonprofit Money 70

Care2

JANUARY 21, 2013

These are the types of questions we hope to see answered in the upcoming video benchmark study for nonprofits being conducted by Edelman, See3 Communications, and YouTube. Unfortunately, your organization does not have any real benchmarks to compare it to and that is why it’s important that nonprofits take this video benchmarks survey.

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Benchmark Survey Video Nonprofit 69

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Retention was 25% for donors who made their first gift in 2017, and 59% for repeat donors.”

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Benchmark Digital Report Advocacy 81

M+R

JUNE 27, 2024

Read time: 2 minutes For fans of M+R Benchmarks: The Game, the latest expansion pack has arrived: 2024 UK/Ireland Benchmarks , presented in partnership with our fellow gamemasters at Rally. The average gift made on mobile devices was £44 (€51); for desktop users, the average gift was £84 (€97). Let us know here.

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Ireland Benchmark ROI Mobile 52

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. Every year it becomes more and more crucial for nonprofits to invest in online fundraising programs.

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Fundraising Effective Nonprofit Donation 290

sgEngage

MAY 10, 2023

Major gift donors are a scarce commodity 75% of the benchmark group’s constituents have given less than $100 cumulatively in their lifetime. Fundraisers gravitate to known donors Nearly 80% of the 350K assigned prospects in the benchmark group have never been visited.

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Fundraising Gift Benchmark Blackbaud 97

Bloomerang

JANUARY 14, 2025

According to the M+R Benchmarks report , fundraising mobile messages generate an average of $92 in revenue for every 1,000 messages sent. That way, an email recipient must only click on that button and confirm their donation to give that specific gift amount to your organization.

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Mobile Giving Guide Nonprofit 105

NetWits

MAY 30, 2012

It’s become increasingly common for new donors to give their first gift online, but without a strategy to move these new donors to an offline cultivation channel you’ll miss out on a significant increase in fundraising revenue. Here are few key insights about multichannel givers from our 2011 Multichannel Fundraising Report.

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Online Fundraising Offline Mail 234

NetWits

JUNE 14, 2012

Online to offline conversion must take place almost immediately, as online donors tend to move to offline giving within a year of the first online gift or not at all according to our 2011 Multichannel Giving Report. The majority of multichannel donors are those who are acquired online and then subsequently start giving direct mail gifts.

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Offline Donor Online Giving 209

Care2

APRIL 9, 2012

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. The number of gifts rose by 20%. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011.

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Advocacy Social Media Benchmark Studies 68

NetWits

FEBRUARY 29, 2012

The average online gift size is $60. Here’s what it would look like if you were on par with our benchmarks … If one of your participants sends 30 emails on the day of your contest they’d receive 7.5 For more Friends Asking Friends benchmarks, see Amy Braiterman’s post “ Averages, medians and modes … Oh my! ”.

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Contest Mind Fundraising Ipod 183