Benchmark Generation Mail 
Nonprofit Tech for Good
MARCH 20, 2024
Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). M+R Benchmarks ] Online Giving The average gift made on desktop devices is $194; for mobile users, the average gift is $94. [ M+R Benchmarks ] Monthly giving accounts for 28% of all online revenue. [
Nonprofit Tech for Good
OCTOBER 25, 2023
M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns. Nonprofit Communications Trends Report ] 95% of marketers who use generative AI for email creation rate it effective” with 54% rating it very effective.
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Nonprofit Tech for Good
APRIL 15, 2020
per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. NRDC is highlighting a $50 default donation with a $35 donation as the least amount to give which presents a psychological benchmark to potential donors: $35 is a good minimal donation, but $50 is better and only $15 more.
Nonprofit Tech for Good
JULY 21, 2019
11% via direct mail/post. Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). For every 1,000 fundraising messages delivered via email, nonprofits raise $45 USD ( M+R Benchmarks Report ). Nonprofits sent an average of 59 email messages per subscriber in 2018 ( M+R Benchmarks Report ).
Nonprofit Tech for Good
AUGUST 6, 2023
Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. Common benchmarks include the number of new donors, the number of new email subscribers, or volunteer sign-ups. What do you want to get out of your year-end campaign?
M+R
APRIL 24, 2024
The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Here’s a small sample of what you’ll find: Average online revenue declined by 1% in 2023, while direct mail revenue fell by 6%. About half of M+R Benchmarks participants reported working with social media influencers in 2023.
Nonprofit Tech for Good
JUNE 29, 2011
In fact, I think the first month I hit $100 in total donations was a much celebrated benchmark. Across all generations, online giving is now more common and the fear mostly subsided. Nonprofit fundraisers spent the first decade of the 21st century perfecting e-mail communications and fundraising. We were wrong. Not at all.
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