Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Benchmarking Study by Devon Smith.

Benchmark 96

Benchmark Social Media Measure Results 96

Nonprofit Tech for Good

DECEMBER 19, 2017

Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. Generation Z (currently 19 and younger) is mobile-first and mobile-only – and 27% of the global population. Gen X also volunteers more often than any other generation and gives generously.

Trend 268

Trend Communication United States Online 268

Nonprofit Tech for Good

APRIL 15, 2020

per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. NRDC is highlighting a $50 default donation with a $35 donation as the least amount to give which presents a psychological benchmark to potential donors: $35 is a good minimal donation, but $50 is better and only $15 more.

Practice 363

Practice Donation Paypal Badge 363

M+R

APRIL 24, 2024

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. About a quarter of nonprofits had active peer to peer mobile messaging programs in 2023, driving event attendance, recruiting volunteers, and generating donations and advocacy actions. The 2024 M+R Benchmarks Study is here!

Benchmark 69

Benchmark Studies Ireland Metrics 69

Nonprofit Tech for Good

APRIL 2, 2020

Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality. 1) Traffic. However, the fact remains that if you are wanting to cultivate new donors or reach new people in your community who need your services, they will have to hear about you at some point.

Metrics 295

Metrics Digital Marketing Retention 295

Care2

JANUARY 31, 2010

Interested in setting Facebook and Twitter benchmarks for your nonprofit but don’t know where to start? Check out M+R Strategic Services first Nonprofit Social Media Benchmarks Study , which includes sample research by groups such as Easter Seals, Oxfam, Human Rights Campaign, League of Conservation Voters, and more.

Benchmark 64

Benchmark Social Media Studies Media 64

Tech Soup

AUGUST 29, 2013

How can one study determine the habits, desires, and aspirations of an entire generation (my generation!)? So when I saw that The Millennial Impact released benchmarks. How the Benchmarks Work. The benchmarks are divided into four categories: Connect, Involve, Give, and Culture. The Benefit of Benchmarks.

Benchmark 58

Benchmark Library Generation Guidelines 58

NTEN

NOVEMBER 21, 2011

Working on our 2011 eNonprofit Benchmarks Study , we noticed something interesting when looking at year-over-year data by sector: The share of online revenue from monthly giving for International groups seemed to decline from 2009 to 2010. For this Benchmarks Extra , we separated the data for one-time giving and monthly giving.

Benchmark 52

Benchmark Giving International PDF 52

Candid

NOVEMBER 11, 2024

Benchmarks created to assess the performance of AI tools compared with humans on tasks such as image classification, visual reasoning, and English understanding show the gaps narrowing. As of May 2024, the MMMU benchmark , which evaluates responses to college-level questions, scored GPT-4o at 60%, compared with an 83% human average.

Help 94

Help Benchmark Voice Nonprofit 94

Care2

MAY 24, 2011

Despite the many variables that factor into figuring how much website traffic “is normal&# for your organization, I’m always excited to check out the latest studies that highlight these types of benchmarks.

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Websites Generation Benchmark Statistics 73

Nonprofit Tech for Good

FEBRUARY 24, 2010

They are very much first generation and pretty basic, but affordable for nonprofits. Nonprofit Text Messaging Benchmarks 2010. Also, text alerts are limited to 160 characters, so if you want to do a call to action or inform your subscribers beyond a 160 characters, then you are going to need a mobile website/page to do it.

Mobile 201

Mobile Websites United States Nonprofit 201

Nonprofit Tech for Good

APRIL 10, 2022

For an example of a best practice, @WorldMonuments uploaded a 1200 x 1200 photo embedded with text and their logo with a link to their website in the tweet to announce their annual list of cultural monuments that need protecting: Also according to Twitter, tweets with video can generate up to 10 times more engagement.

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Twitter Practice Social Media Nonprofit 334

Association Analytics

MAY 20, 2024

Read on to discover new ways to generate non-dues revenue, including actionable case studies. Data is key to optimizing non-dues revenue Data plays a pivotal role in driving success for associations, particularly when it comes to non-dues revenue generation.

Associations 169

Associations Poll Industry Stream 169

Nucleus

NOVEMBER 12, 2020

Back in July, we responded to the waves of client interactions we were having regarding the entirely new types of member data that were being generated by virtual events – things that can be known about attendees of virtual events but not live ones.

Sponsor 130

Sponsor Virtual Data Benefit 130

EveryAction

MAY 30, 2023

Mobile messaging is a growing channel for nonprofit communications— M+R’s Benchmarks for the year 2022 found that nonprofits sent an average of 21 text messages per subscriber per year, which was a 28% increase in volume from 2021. Petitions Looking for an easy way to get people in the door for advocacy work?

Virtual 163

Virtual Advocacy Channel Mobile 163

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 10, 2013

I was curious if there some benchmark reports that look at negative feedback on Facebook for brand pages. There is a free trial so you can check it out before you purchase). But don’t forget that it is important to generate some insights from all that data. This might be an interesting benchmark for the group.

Facebook 119

Facebook Content Spam Strategy 119

Nonprofit Tech for Good

FEBRUARY 12, 2020

Today, email remains a powerful communication tool used by all generations, including the up-and-coming Gen Z Generation , and with algorithms on social media now requiring marketers to invest in social advertising to achieve ROI, email continues to also be a very cost-effective tool.

email 363

email Practice Marketing Newsletter 363

Nonprofit Tech for Good

AUGUST 6, 2023

2) Timing To generate the greatest return on staff members’ time and organizational financial investment, nonprofits should start planning their year-end campaigns well in advance, ideally 3-6 months before the campaign is set to begin. What do you want to get out of your year-end campaign?

Practice 228

Practice Fundraising Guide Channel 228

Nonprofit Tech for Good

SEPTEMBER 20, 2018

Not only does it improve your typical email metrics, it often generates more email responses which help to cultivate the relationship with your donor. This one below is super simple: the control contained the organization name and the treatment did not. The result? 18% increase in opens. Maybe their gift is better invested somewhere else.

Stats 242

Stats Giving Fundraising Gift 242

NTEN

SEPTEMBER 14, 2012

This Member round up features mergers and lots of great new tools to help you with everything from storytelling to benchmarking and finding local Jewish holiday celebrations. We created an interactive map to address this challenge, since we know the Birthright Israel generation uses digital tools to find real-world experiences".

Tools 64

Tools Storytelling Benchmark Israel 64

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 27, 2013

2013 eNonprofit Benchmarks Study. This year’s study – the seventh Benchmarks report – analyzes 1.6 The report provides benchmarks for FB and Twitter, including engagement rates and fan growth rate. RESEARCH STUDIES. billion email messages sent to 45 million list subscribers, 7.3 Retweet Lab. Hubspot just launched Retweet Lab.

Studies 115

Studies Research Attention Tools 115

Nonprofit Tech for Good

DECEMBER 13, 2018

According to M+R Benchmarks , half of nonprofit website traffic comes from mobile and tablet users. Most generations of donors are now comfortable making donations on a nonprofit’s website. Looking at pages per session and bounce rate (ideally less than 70%), how engaged are our website visitors? Use the main navigation to get around.

Websites 232

Websites Nonprofit Guidelines Phone 232

Candid

SEPTEMBER 9, 2022

The younger generation is leading these efforts by realizing that they will no longer settle for lower paying jobs and that it is the employer’s responsibility to keep workers inspired, supported, and motivated. . Candid’s 2022 Nonprofit Compensation Report can help fill in the gaps when it comes to benchmarking compensation.

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Report Benchmark Nonprofit Trend 105

AccelEvents

JANUARY 30, 2022

A virtual, in-person, and hybrid event can all be used in generating leads. How do events help with generating leads? Lead generation only works appropriately with the proper data collection and analytics. Setting up your event management software for lead generation. How Can I Use My Event For Generating Leads?

Generation 52

Generation Registration ROI Stream 52

EveryAction

MAY 2, 2023

Mobile optimization —M+R’s Benchmarks for the year 2022 found that “users on mobile devices (including both phones and tablets) accounted for 57% of nonprofit website traffic.” An effective digital petition form should include a few key features and characteristics.

Advocacy 222

Advocacy Action Support Help 222

Nonprofit Tech for Good

JUNE 29, 2011

In fact, I think the first month I hit $100 in total donations was a much celebrated benchmark. Across all generations, online giving is now more common and the fear mostly subsided. Many of us just assumed that donors, especially younger ones, would automatically convert their giving from using checkbooks to credit cards.

Social Media 195

Social Media Results Donation Online 195

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. One way to help organize results is through benchmarking your performance against other organizations and fundraising programs.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

Nonprofit Tech for Good

DECEMBER 8, 2021

Ensure that your landing page generates an effective title and promo image on social media. M+R Benchmarks Report. Use the email as a fundraising opportunity to increase monthly donors. Promote your landing page each quarter on social media for one month. Promote your quarterly Impact Reports in your print campaigns.

Trend 302

Trend Digital Marketing Fundraising 302

Nimble AMS

JULY 13, 2022

No question with the younger generation, if you don’t have good tech, they’ll leave. While benchmarking is an understandable impulse, it’s often useless,” says Wes. Best practice calls to identify your digital needs and allow that to drive the budget, rather than an arbitrary benchmark number.

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Proposal Effective Associations Benchmark 126

Classy

JULY 19, 2021

This video’s raw and authentic feel immediately drew in viewers, and has since generated nearly 5,000 views. . Engagement rates for a 30-second video will naturally surpass those of a 30-minute video, so make sure to map your long-form video engagement benchmarks accordingly. 3 Ways to Elevate Your Nonprofit Video Marketing Strategy.

Video 118

Video Trend Marketing Strategy 118

sgEngage

MAY 10, 2023

Major gift donors are a scarce commodity 75% of the benchmark group’s constituents have given less than $100 cumulatively in their lifetime. Fundraisers gravitate to known donors Nearly 80% of the 350K assigned prospects in the benchmark group have never been visited. This could be a disrupter to traditional fundraising.

Fundraising 90

Fundraising Benchmark Gift Blackbaud 90

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

Some struggle to find an attainable number. Benchmarking comparing your organization’s past performance to itself or doing a formal or informal analysis of peer organizations can help. It also helps to break down your goal into monthly or quarterly benchmarks. SMART objectives can be revised along the way.

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Social Media Media Social Chart 131

Bloomerang

AUGUST 29, 2022

Use benchmarks to set your budget. The M+R 2022 Benchmarks have a section devoted to nonprofit digital advertising with breakdowns by format, organization size, and cause area. So if your budget is in the hundreds each month, not in the thousands, raising awareness and generating leads may be the best use of your ad dollars. .

Digital 125

Digital Program Tips Nonprofit 125

sgEngage

NOVEMBER 10, 2010

It’s Generational (Not) The donorCentrics Internet Giving Benchmarking Group recently reviewed 2009 giving data for 14 very large nonprofit organizations. There has been a lot of talk and predictions about the differences between the generations. The analysis found that 2% of donors under the age of 35 only gave offline.

Mail 82

Mail Trend Offline Blackbaud 82

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

The only way to do that is to benchmark against your organization’s performance or peer organizations. Set Goals by Katie Eickhoff, Social Media Manager/Senior Media Analyst for CARMA International talks that critical first step of the process – goal setting. Make Sense of Your Data.

Measure 118

Measure Learning Case Study Metrics 118

M+R

JANUARY 11, 2022

As always, we’re compiling and collating a mountain of data generated from last month’s fundraising efforts, but who wants to wait until that’s fully cooked? Related Links: Come join Benchmarks 2022! Read all about it: The 2021 M+R Benchmarks Study is here. We’re carrying that energy into 2022. We’re hungry for data now. .

Fundraising 116

Fundraising Sample Gift Benchmark 116

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 23, 2012

The presentation looks at how younger generations are always connected and are multi-taskers who count on the Internet as their external brain and approach problems in a different way from older generations. It raises the question (unanswered) whether this is a good or bad thing.

Network 112

Network Work System Teen 112