DNL OmniMedia

NOVEMBER 12, 2020

As a nonprofit fundraising professional, you know that raising major gifts is one of the most strategic efforts your organization will complete. Major gifts are not only a highly-strategic effort, but also a high-stakes one— for many nonprofits, over 80% of their total fundraising dollars come from major contributions alone.

Metrics 52

Metrics Gift Track Tech 52

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. That’s why developing a strategic fundraising plan is necessary. We’ll cover: Why you should create a fundraising strategy. 6 elements your fundraising strategy should include. 10 steps to build your fundraising strategy.

Strategy 107

Strategy Develop Fundraising Nonprofit 107

DNL OmniMedia

FEBRUARY 11, 2021

That means that the vast majority of your nonprofit’s fundraising success is dependent on having a successful major gifts program. They’ve been applying science to major gifts fundraising to help nonprofits raise funds more effectively. Overview of Blackbaud Fundraiser Performance Management. Stand-Out Features of Blackbaud FPM.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. Often, in fundraising, people would like to know the ROI of various ways of raising money. Or of your spring appeal? Or how about your capital campaign?

ROI 78

ROI Campaign Gift Metrics 78

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

sgEngage

SEPTEMBER 7, 2022

There are many factors in fundraising, from early engagement to a donor’s ultimate or legacy gift. The human talent component of fundraising is vital to a successful development office. The human talent component of fundraising is vital to a successful development office. They spend time cultivating and engaging donors.

Develop 83

Develop Management Gift Proposal 83

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

sgEngage

MAY 30, 2024

After all, these first impressions set the tone for the relationship and may equip (or not equip) new hires for success and satisfaction down the line. For managers of fundraising teams , there may be incentive components in play that also require regular reviews to ensure achievability and relevance.

Retention 94

Retention Management Tips Nonprofit 94

Qgiv

DECEMBER 7, 2022

Few things are as important to successful fundraising teams as clean data around your prospect portfolio and moves management. Standardization around portfolio tracking, donor interactions, documenting proposals, and next steps is critical to the health and sustainability of any fundraising program.

Database 52

Database Track Donor Management 52

Tech Soup

MAY 30, 2013

The 2013 Online Marketing Benchmark Study. Find out how your organization compares to its peers in online fundraising, if your organization is doing everything it should online, and if your fundraising programs are performing as well as they should. To get where you want to be, you need to know where you are today.

Benchmark 40

Benchmark Studies Marketing Online 40

Nonprofit Tech for Good

APRIL 10, 2022

That said, a good example of a nonprofit embracing retweeting is @InterActionOrg which regularly retweets others, in this case, @RESCUEorg : Retweeting also helps your nonprofit build relationships with those that you retweet. When you retweet a tweet on Twitter, that account is notified of your retweet.

Twitter 336

Twitter Practice Social Media Nonprofit 336

sgEngage

NOVEMBER 10, 2023

Nonprofit organizations benefit from recurring donations because they provide consistent revenue streams and help organizations maintain long-term relationships with supporters. Donor management software consolidates these time-consuming processes to make it easier for organizations to utilize donor metrics.

Donation 52

Donation Blackbaud Gift Retention 52

Care2

SEPTEMBER 30, 2014

Dunham and Company released an Online Fundraising Scorecard that looked at 151 nonprofits online fundraising activities. The report is troubling because the nonprofit community has been doing online fundraising for years and there are established best practices for optimizing conversions. Create Killer Landing Pages.

Studies 78

Studies Online Fundraising Nonprofit 78

NetWits

NOVEMBER 29, 2011

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). If you’re not delivering personalized content, your email could negatively impact your relationships.

email 230

email Raise Cancer Info 230

3rd Sector Labs

APRIL 23, 2014

QUESTION: When you gave an example of a data management plan, you started from a fundraising plan. GARY: A good fundraising plan consists of strategies and tactics to be executed in order to achieve your fundraising goals. So, a good data management plan starts from the fundraising strategy.

Data 133

Data Management Rate Benchmark 133

Care2

AUGUST 28, 2013

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don''t send nearly enough standalone fundraising appeals. In short, more good emails = more revenue. If you break that down, it''s two per month, on average.

email 77

email Fundraising ROI Rate 77

NTEN

APRIL 16, 2009

How did your last email fundraising appeal perform? Email marketing is the foundation for most nonprofits' education, advocacy, volunteering, and fundraising efforts online. Let's take a quick tour of the most important metrics, and take the first step to improving your email campaign performance through evaluation and optimization.

Metrics 53

Metrics email Campaign Rate 53

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. But what about reach? billion by 2025.

email 52

email Rate Social Media ROI 52

Connection Cafe

JANUARY 4, 2017

I recently returned to Blackbaud after a 3-year stint working for a large cancer hospital where I established a brand new institutional P2P fundraising event—The Boot Walk to End Cancer. Typically, these folks also function on your event committee and can be a key indicator of the overall personal fundraising efforts. Time is money.

Raise 39

Raise Fundraising Cancer Volunteer 39

Media Cause

AUGUST 15, 2022

I’m guessing they have something to do with fundraising (the money is the mission) and policy initiatives. I won’t argue with you on the fundraising side. Effectively, everyone at your organization should be and is (even if indirectly) on the fundraising team. Those two objectives are—with good reason—where the focus is.

Support 52

Support Advocacy Policy Hints 52

NTEN

SEPTEMBER 24, 2009

The last three months of the year represent a critical time for the fundraising efforts of nonprofit organizations. Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. Some nonprofits still struggle with developing a successful online fundraising program.

Online 90

Online Fundraising Offline Blackbaud 90

Care2

MARCH 25, 2009

Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies. In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online.

Benchmark 31

Benchmark Convio Studies Marketing 31

Nonprofit Tech for Good

MAY 25, 2024

Below, you’ll get a primer to set you up for better fundraising in the future. Automation Tools CRM and Automation Systems Many nonprofits use Customer Relationship Management (CRM) systems to collect contacts and manage all donor information. If you spread yourself too thin, you might fail to make waves. Which email copy is best?

Marketing 197

Marketing Fundraising Test Nonprofit 197

DNL OmniMedia

DECEMBER 13, 2021

Your nonprofit’s constituent relationship management (CRM) software contains one of your organization’s greatest assets — your data. But, before we discuss these specifics, let’s first review the essential features of constituent relationship management for nonprofits. Fundraising campaign management.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Tech Soup

OCTOBER 12, 2016

M+R surveyed organizations about their onboarding strategies for its 2016 Benchmarks Report and found that "Sixty-four percent of respondents send at least one dedicated welcome message to new subscribers. What's different now is that they've stepped forward to invite an email relationship, opening the door to deeper contact.

email 36

email Support Online Template 36

Care2

DECEMBER 30, 2012

According to the 2012 Nonprofit benchmark Social Network Benchmarking Report, 98% of nonprofits didn’t raise a dime on Facebook, which is second most trafficked site on the web in the U.S. As nonprofits gear up for their campaigns in the coming year, don’t look to social media as a fundraising funnel.

Social Media 78

Social Media Raise Money Media 78

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Donors hate feeling like cash machines.”

Convio 31

Convio Benchmark Studies Social Media 31

Connection Cafe

JUNE 22, 2017

The weather is warm, summer camps are in full swing, BBQs are a weekly occurrence, and as the sixth month of the year wraps up, some organizations are already gearing up for end-of-the-year asks and setting up holiday campaign fundraising goals. Compare your fundraising performance against the Overall Index.

Resource 48

Resource Blackbaud Chart Retention 48

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. It uses metrics to measure your results and help you improve your strategy over time.

ROI 104

ROI Social Media Media Social 104

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

Set Program Goals & Metrics. Clarify quantifiable outcomes or metrics that can be easily measured on a routine basis. If you want to go for extra credit, you can also do sector benchmarking with resources like B Analytics and CSR HUB. Start with the question, “what does success look like?” Report Out.

Measure 50

Measure Impact Program San Francisco 50

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Rate Social Media Nonprofit 52

CauseVox

OCTOBER 11, 2021

Second, year-end giving gives nonprofits an opportunity to use a big chunk of their resources to meet their annual fundraising goals, and it gives donors a last chance to get a tax-deductible gift out the door. We want to help nonprofits that implement year-end fundraising campaigns be successful. Goals don’t come out of thin air.

Guide 76

Guide Giving Campaign Social Media 76

NonProfit Hub

JUNE 8, 2016

It’s understandable why Retention Fundraising author Roger Craver chose Burnett to write the forward for this book. Unfortunately, many fundraisers accept low donor retention as a fact of life. We also had him share insights on the metrics you should measure. It’s time we stemmed the flow.”. Burnett is right.

Track 28

Track Donor Retention Metrics 28

Bloomerang

JUNE 20, 2023

Online fundraising has been on an upward trajectory for years. But because of pandemic-related restrictions on in-person interactions, online fundraising increased by 32% in 2020. After a year of significant growth, online fundraising grew by a more modest 3% in 2021 , and the number of gifts increased by 5%.

Ideas 100

Ideas Online Guide Fundraising 100

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. industry benchmarks.

Social Media 102

Social Media Map Strategy Media 102

Connection Cafe

APRIL 26, 2018

As reflected in the recently released Charitable Giving Report Spotlight: How Fundraising Performed in the Higher Education Sector in 2017 , donors have responded to the calls for support in a resounding way. The percentage of total fundraising that came from online giving reached 7.3%–a record high for higher education.

Education 23

Education Trend Conversation Giving 23

Bloomerang

JULY 20, 2023

Online fundraising has been on an upward trajectory for years. But because of pandemic-related restrictions on in-person interactions, online fundraising increased by 32% in 2020. After a year of significant growth, online fundraising grew by a more modest 3% in 2021 , and the number of gifts increased by 5%.

Ideas 81

Ideas Online Fundraising Tips 81