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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008.

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11 Must Read Nonprofit Tech Reports

TechImpact

2014 Nonprofit Benchmarks Study – Originally published by M+R Benchmarks. 2014 Social Change Impact Report – Originally published by Walden University. Published by Walden University. 2013 Online Marketing Nonprofit Benchmark™ Study – Originally published by Blackbaud. Published by M+R and NTEN.

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Good Data Governance Equals Great Member Experiences

.orgSource

Data is the foundation for every technological initiative. But the following characteristics are universal to an approach that puts people first: Empower and educate Invest in training. Include benchmarks in goals and KPIs. Lately, I’ve been writing about the importance of connecting technology to values and emotions.

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Demographics via Candid: A data-driven approach to encourage equitable funding practices

Candid

Candid saw an opportunity to relieve this data-request burden while also providing a standardized benchmark measurement for the entire sector: enter Demographics via Candid. These disorganized efforts take valuable staff time away from mission-critical work. Introducing Demographics via Candid.

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5 Good Nonprofit Infographics

sgEngage

World Giving Index Charities Aid Foundation looked at three different types of charitable behavior – giving money, giving time and helping a stranger and used the results to produce the “World Giving Index.&# 2011 eNonprofit Benchmarks Study A visual version of the 2011 eNonprofit Benchmarks Study by M+R Strategic Services and NTEN.

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Nonprofit Research Collaborative Releases First Report | Nonprofit.

sgEngage

The coalition includes the Center on Philanthropy at Indiana University , GuideStar USA , the Foundation Center , the Urban Institute’s National Center for Charitable Statistics , the Association of Fundraising Professionals and Blackbaud. Reasons cited for the decline in foundation funding include lower grant amounts and non?renewed

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How to Increase Conversion Rates Using Pardot

Cloud 4 Good

Your website is the foundation on which all quality communication and relationships are built, and you’ve likely made significant investments into that foundation. You May Also Enjoy: Blog: Support and Maintenance of Your University’s Salesforce Org: Staffing Recommendations. Optimizing Your Website.

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