Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 4, 2013
Flickr Photo by Kevlar. A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study.
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