Taking Baby Steps with Social Media Measurement: Defining a Small Pilot
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 4, 2011
The first stage was to look at increases in metrics if all staff added social media tasks to their jobs. This gave them the confidence to invest in a social media staff person and they saw more results. Flickr Photo by Kai Hendry. Case study is here ). Watch Out for Office Politics.
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