M+R

APRIL 27, 2022

Pack your bags, lock your tray table, and fasten your seatbelt: the 2022 M+R Benchmarks Study is ready for takeoff. We’ve put a year’s worth of data from 187 amazing nonprofit partners through the X-ray machine, and we’re ready to take you on a tour of digital ads, social media, email, web traffic, and more. .

Benchmark 105

Benchmark Studies PDF Analysis 105

Nonprofit Tech for Good

JANUARY 12, 2014

What’s Trending with Foundations and Social Media? The Future of Social Activism. Social Media 2013. How Much Do Nonprofits Invest in Social Media? Ridiculously Exhaustive Social Media Dimensions Blueprint. How to Get More Likes on Facebook. Social Media for Social Good.

Social Media 276

Social Media Media Social Fundraising 276

M+R

APRIL 29, 2021

There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. Others prefer a sense of community and the chance to ask questions, and a few hundred of them joined us for a Benchmarks webinar yesterday. . 2020 M+R Benchmarks Study—A Data Odyssey: The Recording.

Benchmark 98

Benchmark Hunger Headline FAQ 98

Classy

JUNE 24, 2021

This is especially true on social media because there are so many data points you can track. Across platforms, you should be tracking social media engagement rates and conversion rates. The Nonprofit’s Social Media Content Planner. Measuring Engagements on Social Media. Engagement Rate.

Social Media 122

Social Media Track Conversation Media 122

Nonprofit Tech for Good

OCTOBER 25, 2019

Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”.

Facebook 225

Facebook Raise Fundraising Audience 225

NetWits

APRIL 4, 2012

The 2012 Nonprofit Social Networking Benchmark Report was released at 12NTC yesterday and it’s already stirring up discussions about how nonprofits are leveraging social networks as part of their fundraising and communications strategy. Top 12 Social Media Insights for Nonprofits in 2012. Twitter Accounts.

Social Media 242

Social Media Media Social Social Network 242

Nonprofit Tech for Good

DECEMBER 25, 2016

Not surprisingly, there is a gap between the utilization of online fundraising tools and social media by NGOs in high-income nations and those in developing nations. Attendees will gain insight by learning benchmarks for success based on NGOs active online across six continents.

Social Media 224

Social Media NGO Technology Online 224

NetWits

APRIL 6, 2012

While we were there, Blackbaud, NTEN and Common Knowledge released the 2012 Nonprofit Social Networking Benchmark Report. As social media, marketing and communications, and fundraising types continue to download and read the report we’re seeing more interest in the value nonprofits are placing on a Facebook Like (i.e.

Facebook 241

Facebook San Francisco Benchmark NTEN 241

TechImpact

OCTOBER 13, 2014

In past blogs we’ve talked seemingly ad nausea about how technology, donation forms, and social media can support a nonprofit’s fundraising efforts. Social media in particular is where nonprofits are turning to get their mission talked about, with the ultimate goal of driving more donations to that mission. The community.

Social Media 183

Social Media Marketing Media Social 183

NetWits

APRIL 3, 2012

Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report. We learned a lot of things, but one prevailing theme stood out — despite limited budgets and staffing, nonprofits continue to find great value in their fast-growing social networks. Tweet It!].

Social Network 279

Social Network Benchmark Network Report 279

Nonprofit Tech for Good

MAY 13, 2016

It’s true that social media is in transition. Facebook Reach is at an all time low. And the next Big Thing in social media Snapchat is baffling to many seasoned social media managers. By 2018, the global population of social media users is projected to grow to 2.44

Social Media 100

Social Media Stats NGO South America 100

sgEngage

DECEMBER 27, 2021

Earlier this year, Facebook announced that since their introduction in 2016 they have raised over $5 billion through fundraisers on Facebook and Instagram. TikTok have also started championing nonprofits and introduced donation stickers similar to those already available on Facebook and Instagram.

Platform 98

Platform Facebook Tips Social Media 98

Neon CRM

AUGUST 4, 2023

Social media fundraising is a highly engaging opportunity to boost donations. Fifty-five percent of individuals who engage with an organization on social media wind up taking action, whether it’s by donating, seeking more information, or volunteering. That sounds counterintuitive, right? And it works!

Social Media 52

Social Media Guide Media Fundraising 52

NCE Social Media

NOVEMBER 20, 2013

A recent study done by researchers from the Sauder School of Business found that people who like a post Facebook or retweet something are less likely to give you a donation. Here’s a video describing the study’s findings and what it means to us who work at charities who use social media to drive people to donate and to action.

Social Media 130

Social Media Org Media Benchmark 130

Nonprofit Tech for Good

JUNE 18, 2024

Related Webinar: Social Media Strategy for Nonprofits Related Certificate Program: Certificate in Social Media Marketing & Fundraising Threads Nonprofit Tech for Good launched in 2005 as a Myspace page. routine that nonprofits have had to enlist when growing a new community on a new social media platform.

Practice 194

Practice Social Media Profile Nonprofit 194

Nonprofit Tech for Good

FEBRUARY 7, 2017

The primary goal of the report is to set a baseline of benchmarks for success for NGOs worldwide in their use of web and email communications, online and mobile fundraising tools, and social and mobile media. 92% of global NGOs have a Facebook Page. 52% have used social media to report live.

Social Media 100

Social Media Stats Media Technology 100

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. But bench learning can be richer than simply collecting numbers.

Benchmark 105

Benchmark Social Media Global Project 105

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

Arts and Social Media. At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants.

Benchmark 96

Benchmark Social Media Measure Results 96

Nonprofit Tech for Good

APRIL 10, 2022

Related Webinar: Social Media Best Practices for Nonprofits. It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. Twitter is not for every nonprofit.

Twitter 345

Twitter Practice Social Media Nonprofit 345

Nonprofit Tech for Good

DECEMBER 8, 2021

Quarterly Impact Reports enhance your website, email, and social media content strategy. Prominently feature a call-to-give, an email newsletter opt-in, and a call-to-follow on social media on your landing page. Promote your landing page each quarter on social media for one month. M+R Benchmarks Report.

Trend 315

Trend Digital Marketing Fundraising 315

TechImpact

NOVEMBER 6, 2014

Nonprofit marketers cite Facebook as the platform they use most. Nonprofit marketers are using an average of five social media platforms this year vs. four last year; Instagram had the biggest increase in usage (from 17% last year to 38% this year). Usage has risen from 91% last year to 94% this year.

Benchmark 119

Benchmark Content Marketing Report 119

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. First things first, Amy shared an important piece of advice: before you ask about how a social post performed, be sure qualify what you're asking for.

Metrics 100

Metrics Social Media Measure Media 100

NTEN

APRIL 9, 2014

Published today, M+R and NTEN’s 2014 Nonprofit Benchmarks Study returns for the eighth year. Even though response rates for nonprofit emails continued to slide in 2013, online giving was up as email and social media audiences and web traffic kept climbing. Facebook fans were up 37% and Twitter followers were up 46% in 2013.

Benchmark 98

Benchmark Studies Report Advocacy 98

Media Cause

APRIL 16, 2021

What to do about agitators, arguers and the misinformed on your email list and social media—and how to manage negative comments. A social post makes its way to Facebook. Be sure to benchmark your unsubscribe rates against annual industry averages to gauge your progress! A pit in your stomach emerges.

Comment 82

Comment Social Media email Media 82

Media Cause

APRIL 16, 2021

Facebook recently announced that the Facebook community has now raised over $5 billion for nonprofits and personal causes through Facebook and Instagram fundraising tools. Here at Media Cause we recommend including Facebook Fundraisers in Giving Tuesday and Year-end efforts and other special appeals.

San Jose 59

San Jose Facebook Work Fundraising 59

Nonprofit Tech for Good

DECEMBER 4, 2021

Meta has quietly announced that the Facebook Fundraiser functionality is being expanded to Instagram. 100% of donations raised for nonprofits through fundraisers created on Facebook and Instagram go directly to the organization picked by the donor. In the coming weeks, you’ll now be able to raise money for more than 1.5

Feeds 335

Feeds Fundraising Nonprofit Facebook 335

Nonprofit Tech for Good

DECEMBER 19, 2017

Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. Digital Payments on Social Networks. Facebook Fundraising Tools [ Conservation International ]. Live Reporting Using Social Media.

Trend 274

Trend Communication United States Online 274

M+R

MARCH 11, 2024

2) Using Scout Quest Audiences for Advertising EVERYWHERE: We’ve used Scout Quest data to build AWESOME Lookalike Audiences on Facebook for a few years now, but on the webinar, Sarah Coughlon shared the HUGE news that we’re now going to be offering similar audiences for programmatic advertising. Huge Advertising Update!

Mail 97

Mail Results Benchmark United States 97

NTEN

MAY 2, 2011

It turns out that nonprofits of all sizes are able to scale their fundraising efforts on social networks. The 2011 Nonprofit Social Network Benchmark Report found that 30% of Master Fundraisers – those that brought in more than $100,000 – were small organizations and a further 8% were medium-sized.

Benchmark 79

Benchmark Social Media Org Media 79

Qgiv

MAY 23, 2022

It’s no secret that social media is one of the most important marketing tools a nonprofit can invest in. Almost three-quarters of all American internet users are on at least one social media platform and spend an average of two hours every day scrolling through social media feeds, liking, sharing, and commenting on posts.

Social Media 52

Social Media Practice Media Strategy 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

At Zoetica , we’ve been working on a peer learning project with arts organizations called “ Leveraging Social Media &# based on the social media lab. It also helps to break down your goal into monthly or quarterly benchmarks. Acquire 100 new donors through Facebook Causes by June 30, 2012.

Social Media 131

Social Media Media Social Chart 131

Care2

JULY 22, 2010

One of the biggest questions nonprofits have been asking for the past couple of years, is what benchmarks should they be using for social media? The 2010 Nonprofit Benchmarks Report released by NTEN has some great data that nonprofits can use for guidance. Nonprofit Social Media Benchmark Data You Need to Know.

Benchmark 62

Benchmark Social Media Media Social 62

Nonprofit Tech for Good

JUNE 29, 2011

Back then, the launch of “Donate Now&# technology in 1997 and its potential to transform philanthropy was all the buzz — much like social media today. In fact, I think the first month I hit $100 in total donations was a much celebrated benchmark. And so it goes with social media. We were wrong. Everything!

Social Media 197

Social Media Results Donation Online 197

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. 2020 Social Media Size Guide ). Also, with organic reach at an all-time low, your nonprofit should invest in social media advertising.

Practice 342

Practice Online Fundraising Nonprofit 342

NTEN

JUNE 14, 2012

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. To download the 2012 Benchmarks Extra: Facebook, simply “like” M+R's page on Facebook.

Benchmark 60

Benchmark Facebook Report NTEN 60

Nonprofit Tech for Good

JULY 5, 2020

Imagine that you’re scrolling through Facebook or Instagram and start watching a video from a nonprofit organization. Why does social sharing matter anyways? In this article we’ll discuss video engagement for social media, what it is and why it’s important. What would compel you to like or comment on that video?

Video 322

Video Share Social Social Media 322

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

Benchmark 81

Benchmark Digital Report Advocacy 81