Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

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Nonprofit Tech for Good

DECEMBER 8, 2021

To purchase the recording, please email your request to Heather Mansfield. Plain Language Resources: Big Duck’s Plain Language for Nonprofits. Quarterly Impact Reports enhance your website, email, and social media content strategy. Send quarterly emails that link to your Impact Report website page (not directly to the PDF).

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Trend Digital Marketing Fundraising 304

NetWits

JUNE 19, 2012

I was there to share what I’ve learned about engaging email campaigns. After I was done speaking someone said to me, “Who knew there was so much to email?”. The fact is email is an important tool that requires considerable planning, resources and expertise to be successful. Send emails based on behavior.

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Nonprofit Tech for Good

MARCH 2, 2021

Based on the survey responses from the 2021 Global NGO Technology Survey , the 2021 Open Data Project provides benchmarks for how NGOs use website and email communications, online fundraising tools, social media, and productivity and security software. The survey and the project are available in English, French, and Spanish.

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Project Open Data NGO 291

Nonprofit Tech for Good

APRIL 2, 2020

They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner. Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. 4) Average Donation Value. 5) Retention.

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Metrics Digital Marketing Retention 297

Nonprofit Tech for Good

APRIL 15, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. For example, the Natural Resources Defense Council has $35, $50, $75, $100 and $200 donation amounts listed with $50 set as the default donation amount.

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NTEN

AUGUST 5, 2014

At #MFOM14, I participated as a speaker, leading one workshop, Email Marketing to Support Year-Round Online Fundraising , and as a panelist for the session, Visual Communication: Create pictures, videos, and presentations quickly, easily, and affordably. What free or low-cost tools do you rely on for creating visual media?

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Communication email Marketing Reflection 94

EveryAction

JANUARY 11, 2023

Conducting a power analysis will highlight these gaps in your volunteer program; information that should be part of your campaign and resource planning. Pro tip: you might need to use a benchmark lower than four actions if your action opportunities were sparse over the past six months.

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Advocacy Volunteer Analysis Action 198

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Below are my slides and a round-up of tips for getting started with a more engaged membership responding to your emails! Email Campaigns: Know Your Audience and Get Results. View more presentations from Amy Sample Ward.

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email Marketing Nebraska Omaha 169

Qgiv

AUGUST 21, 2024

Plus, the M+R Benchmarks 2024 report highlighted the fact that online fundraising essentially stayed flat in 2023 (declining by 1%). Constant Contact | Top email marketing solution Constant Contact is a comprehensive email marketing software with over 100 customizable email templates. In 2023, it declined 2.4%.

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Software Fundraising Platform Contact 98

Care2

MAY 13, 2014

Social media strategists (ok, not all) love to discount email in favor of, you guessed it - social media. They have deemed email a dying communications channel, which is absurd. You can leverage your email list to drive further action on other platforms. Email raises money. Monthly giving revenue grew 25% in 2013.

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Association Analytics

MAY 20, 2024

Where do you start, and what resources do you need? Each alternative presents its own set of challenges and opportunities and the task can feel overwhelming with leadership’s expectations on one side and resource constraints on the other. Is there an entirely new market you should explore?

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Associations Poll Industry Stream 169

Care2

MAY 13, 2014

Social media strategists (ok, not all) love to discount email in favor of, you guessed it - social media. They have deemed email a dying communications channel, which is absurd. You can leverage your email list to drive further action on other platforms. Email raises money. Monthly giving revenue grew 25% in 2013.

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email Advocacy Social Network Social Media 70

Forum One

JANUARY 20, 2022

Over the past year, you and your team devoted time and resources to optimize your digital platforms, social media and email marketing to support your organization’s goals and overall mission. newsletter sign-up, resource download, donation). Natural search, email, etc.). Email metrics. Conversion rate (e.g.,

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Metrics Digital Strategy Rate 77

Nonprofit Tech for Good

APRIL 10, 2022

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. It’s OK to not include links in conversational tweets and replies, but even then sharing links to resources or call-to-actions (CTAs) is often appropriate and useful, especially in Twitter Threads. Twitter is not for every nonprofit.

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Twitter Practice Social Media Nonprofit 336

Candid

FEBRUARY 27, 2024

To collect a representative sample, we recommend administering surveys using multiple methods—in person, via text, by email, etc.—and At L4G, response rates vary by collection method, from a median of 64% for in-person surveys to 32% for emailed surveys. and explaining why you are gathering the information.

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Rate Survey Nonprofit Sample 117

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. 2020 Social Media Size Guide ).

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Practice Online Fundraising Nonprofit 342

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Investing the time and resources necessary not only to track but act on donor retention rates should be one of your organization’s top priorities.

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Hype Research Marketing Benchmark 52

Neon CRM

JANUARY 25, 2024

While email newsletters have been around almost since the dawn of email itself, they’re currently seeing a resurgence in popularity. A member newsletter or club newsletter is a great tool to share important information with members in a place they likely visit every day, multiple times a day: their email inbox.

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M+R

JUNE 18, 2024

Do this now: start passing back hashed first-party data (such as email address) to your ads partners (such as Google and your DSPs). Google and many advertising platforms propose that we replace this identifier (cookies) with alternatives based on first-party data (like email, name, or phone number). It’s a complicated question.

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Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. But a lack of access to new technology or the resources it takes to set up and maintain these programs is a barrier for many nonprofits. That’s where RoundUp App comes in.

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Effective Fundraising Nonprofit Channel 291

Bloomerang

AUGUST 16, 2021

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . Number of donors emailed personally.

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Analytics Strategy Fundraising Benchmark 125

The Storytelling Non-profit

JANUARY 24, 2022

a fundraising email Using a story in a social media post Writing a press release with a personal story Adding a story to a donation page Showcasing a story on your programs page You might have other examples of how you use stories at your non-profit. Start by narrowing down what you’re using storytelling for.

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ROI Storytelling Measure Story 67

NetWits

JANUARY 27, 2011

I just got an email from Holly Ross, the Executive Director of the Non-profit Technology Network – better known as NTEN. You received the same email if, like me, you’re subscribed to the NTEN newsletter (hint hint). How can I get the 2011 Social Networking Benchmark Report for Non-profits?

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Social Network Survey Profit Network 200

NTEN

JULY 3, 2012

[This is part one of a series taking a closer look at the key benchmarks from our 6th Annual Nonprofit Technology Staffing & Investments Survey Report , conducted with The NonProfit Times. You can download the complete report for free here.]

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Benchmark Technology Nonprofit Survey 85

Care2

FEBRUARY 20, 2014

As I mentioned in a previous post about how many fundraising emails it might take per year to achieve a significant online fundraising program , digital fundraising is a numbers game. I just try to give you a starting point based on industry benchmark data and my experience. So try this theory out. I challenge you. It''s a smackdown.

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email Benchmark Template Digital 61

Blue Fox

FEBRUARY 24, 2021

The responses are then automatically scored and emailed to the test taker, along with some explanatory information. Results will be available next year, along with benchmarking for future takers of the Wellness Test. To learn more, visit The Board Doctor’s website or email Cathy at Cathy@TheBoardDoctor.org.

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Test Government Spam Nonprofit 78

Nonprofit Tech for Good

NOVEMBER 21, 2019

The oldest of the Millennial Generation are in their mid-careers, and as this generation become more secure in their careers and have more disposable income, nonprofits need to understand how they relate to causes to better capture their resources.

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Nonprofit Tech for Good

FEBRUARY 12, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print). Email messaging raised 28% of all online revenue in 2017.

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email Practice Marketing Newsletter 363

Nonprofit Tech for Good

OCTOBER 13, 2019

According to an ISPU study , Muslim giving is primarily motivated by religious obligation and the feeling that those with more resources should help those with less. While it is difficult to know what causes Muslims around the world support, we do now know what American Muslims support. This is comparable with other faith groups in the U.S.

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NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). 2) Educate. 3) Involve. 4) Activate. Saying Thanks.

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Raise Relationship Tips Fundraising 208

Connection Cafe

JUNE 22, 2017

While it might seem a little early to start thinking about 2018 to some (hint: it’s not ), it’s the perfect time to benchmark where 2017 has taken you. I hope these resources fill you with inspiration and gusto to go out and create your own amazing content! Are you on course to reaching those optimistic January goals and resolutions?

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Resource Blackbaud Chart Retention 48

Media Cause

MAY 8, 2023

One of the best ways to plan your overall budget and budget by channel is by looking at specific KPI benchmarks for each channel, your industry, etc., There are tons of online resources that share benchmarks for specific channels and industries—like Wordstream and TechSoup.

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Tips Organization Channel Benchmark 52

sgEngage

JUNE 30, 2023

According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8 billion emails in that year alone. Tactics such as email campaigns, mailers, and telemarketing are used to establish a personal connection with the donor.

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Marketing Nonprofit Blackbaud Demographics 40

Gyrus

MARCH 14, 2024

The Army Learning Management System (ALMS) Guide is an online repository of content and knowledge management resources, which includes information to support the entire ALMS lifecycle. Gyrus will send you an email with a link to your class when you are officially enrolled in the course. What Is a Military DQ? Is MRT an ASI?

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Learning Management System Guide Learning 52

Gyrus

MARCH 14, 2024

The Army Learning Management System (ALMS) Guide is an online repository of content and knowledge management resources, which includes information to support the entire ALMS lifecycle. Gyrus will send you an email with a link to your class when you are officially enrolled in the course. What Is a Military DQ? Is MRT an ASI?

Learning Management 52

Learning Management System Guide Learning 52

Gyrus

MARCH 14, 2024

The Army Learning Management System (ALMS) Guide is an online repository of content and knowledge management resources, which includes information to support the entire ALMS lifecycle. Gyrus will send you an email with a link to your class when you are officially enrolled in the course. What Is a Military DQ? Is MRT an ASI?

Learning Management 52

Learning Management System Guide Learning 52