Neon CRM

MARCH 26, 2025

Nonprofit email benchmarks are more than interesting data points. Theyre valuable tools for evaluating your organizations email campaigns! Comparing your own performance to industry benchmarks can help you identify areas to improve your email strategies. Get the Nonprofit Email Report 1.

Benchmark 80

Benchmark email Nonprofit Rate 80

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Below are my slides and a round-up of tips for getting started with a more engaged membership responding to your emails! Email Campaigns: Know Your Audience and Get Results. View more presentations from Amy Sample Ward.

email 169

email Marketing Nebraska Omaha 169

Nonprofit Tech for Good

DECEMBER 8, 2021

To purchase the recording, please email your request to Heather Mansfield. Quarterly Impact Reports enhance your website, email, and social media content strategy. Prominently feature a call-to-give, an email newsletter opt-in, and a call-to-follow on social media on your landing page. M+R Benchmarks Report.

Trend 336

Trend Fundraising Digital Marketing 336

NetWits

JANUARY 27, 2011

I just got an email from Holly Ross, the Executive Director of the Non-profit Technology Network – better known as NTEN. You received the same email if, like me, you’re subscribed to the NTEN newsletter (hint hint). How can I get the 2011 Social Networking Benchmark Report for Non-profits?

Social Network 200

Social Network Survey Profit Network 200

Nonprofit Tech for Good

APRIL 15, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. According to MobileCause , 90% of text messages are read within three minutes of being sent while only 24% of emails are being read at all.

Donation 363

Donation Practice Nonprofit Paypal 363

Nonprofit Tech for Good

APRIL 10, 2022

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. WebFX is an excellent resource for social media advertising benchmarks and their research reveals that Twitter has the lowest cost-per-click (CPC) of all social media. 10) Explore Twitter Spaces, Newsletters, and Communities.

Twitter 361

Twitter Practice Nonprofit Social Media 361

Nonprofit Tech for Good

MAY 29, 2012

Last month I donated online to 25 of my 32 Favorite Nonprofits in celebration of reaching the benchmark of following 100,000 nonprofits, nonprofit staff, and nonprofit service providers on Twitter. Most of the emails were text-only with the focus on the nonprofit’s “tax ID number and please save this email for your records.”

Campaign 273

Campaign Online Fundraising Nonprofit 273

Nonprofit Tech for Good

MARCH 2, 2021

Based on the survey responses from the 2021 Global NGO Technology Survey , the 2021 Open Data Project provides benchmarks for how NGOs use website and email communications, online fundraising tools, social media, and productivity and security software. The survey and the project are available in English, French, and Spanish.

Project 290

Project Open Data NGO 290

NetWits

JUNE 7, 2012

Even though December is a universally-accepted annual benchmark that signifies conclusion, certain sectors have their own benchmarks that they count on for donation surges. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Non-December Surges.

Online 221

Online Fundraising Benchmark Report 221

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. By: Rebecca Shore.

Social Media 105

Social Media Benchmark Project Global 105

Nonprofit Tech for Good

MAY 25, 2024

Marketing automation can help you with: Broad, audience-building efforts (think: scheduling social media posts) Steady engagement tactics (think: sending out your weekly newsletter) Workflows that target visitors who complete certain actions (think: sharing a viewbook when someone fills out a form) And a whole lot more.

Marketing 239

Marketing Fundraising Nonprofit Social Media 239

Nonprofit Tech for Good

SEPTEMBER 22, 2019

In addition to social media stats, the report also provides data for how organizations use web and email communications, online fundraising tools, productivity software, and emerging technology trends. Nonprofit Tech for Good will promote your blog post or article on Twitter and in our weekly email newsletter.

Social Media 279

Social Media NGO Stats Media 279

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc).

Relationship 208

Relationship Fundraising Tips Raise 208

Nonprofit Tech for Good

APRIL 5, 2021

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. You can also add contact information which will add a “Contact” button, a “Call” button, or an “Email” button to your profile depending upon which contact information you provide.

Practice 363

Practice Nonprofit Social Media Facebook 363

Nonprofit Tech for Good

DECEMBER 3, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. That’s equivalent to sending an email to your supporters and 98% of your emails going to spam folders. You’ll have to ask them to visit your page to donate either in your Facebook posts, on your website, or in email.

Facebook 364

Facebook Practice Nonprofit Social Media 364

Pamela Grow

FEBRUARY 5, 2025

Optimize your newsletter CTAs. Your email newsletter is an effective tool for generating and interacting with marketing-qualified leads because it represents a low-commitment way to engage with your nonprofit. Enhancing your newsletter calls to action (CTAs) can help increase sign-ups and further engagement.

Websites 59

Websites Generation Tips Nonprofit 59

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Convio just released their latest benchmark report that examined over 500 nonprofit metrics in 15 sectors. Tags: Nonprofit Benchmark Studies.

Benchmark 71

Benchmark Measure Organization Nonprofit 71

TechImpact

MAY 12, 2014

How long do we spend checking email on mobile devices? In previous blog posts we’ve discussed responsive web design, formatting mobile friendly emails , and shown you even more statistics that will convince you to prioritize mobile sooner rather than later. 90% of smartphone owners access the same email account on mobile and desktop.

Statistics 168

Statistics Mobile Marketing Nonprofit 168

Bloomerang

JANUARY 14, 2025

According to the M+R Benchmarks report , fundraising mobile messages generate an average of $92 in revenue for every 1,000 messages sent. Mobile giving is raising funds through a mobile device, whether via text, the Internet, an app, or email. You may have heard the term mobile giving used solely to refer to text-to-give.

Mobile 105

Mobile Giving Guide Nonprofit 105

NetWits

FEBRUARY 29, 2012

Send emails to as many people as possible, multiple times. Komen and the American Cancer Society: For every 10 emails you send through your Personal HQ between <date> and <date>, we will enter you into a drawing to win <prize>! Use email to promote your contests to participants. They: Register early.

Contest 183

Contest Fundraising Mind Ipod 183

TechImpact

OCTOBER 13, 2014

According to Blackbaud’s 2014 M+R Benchmark Study , a nonprofit’s social media audience on Facebook and Twitter grew by 37 and 46 percent respectively in 2013. These numbers dwarf the growth of email distribution lists in 2013, which grew by a mere 14% during that time period. Engagement is crucial.

Social Media 183

Social Media Media Social Marketing 183

Care2

AUGUST 28, 2013

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don''t send nearly enough standalone fundraising appeals. In short, more good emails = more revenue. Email marketing is mainly a numbers game.

email 77

email Fundraising ROI Mail 77

Care2

APRIL 9, 2012

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. Email Open Rates: Advocacy messages had the highest open rates, click-through rates and response rates – as well as the lowest unsubscribe rates.

Advocacy 68

Advocacy Social Media Benchmark Studies 68

Care2

MARCH 22, 2011

Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? Online Advocacy and Email. Fundraising emails had the lowest click-through rate. Online Fundraising.

Advocacy 76

Advocacy Benchmark Studies Social Media 76

Nonprofits Source

SEPTEMBER 8, 2017

In this weekly nonprofit marketing link roundup , we’re looking at email marketing strategies for year end fundraising success! As nonprofits prepare for the giving season one tactic in every marketer’s toolkit is undoubtedly email marketing and it’s easy to see why. 1 How Many Email Platforms Do You Use?

email 89

email Strategy Marketing Fundraising 89

Nonprofit Tech for Good

NOVEMBER 21, 2019

You can repurpose the digital assets for your website, newsletter and social media posts. Now in its fourth edition, this year’s report provides technology benchmarks for Africa, Asia, Australia and New Zealand, Europe, Latin America and the Caribbean, and the United States and Canada.

Storytelling 266

Storytelling Nonprofit Social Media Homeless 266

Nonprofit Tech for Good

OCTOBER 25, 2019

The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. His work is focused on nonprofits, advocacy, and public affairs. 3) Send direct invitations to past creators.

Facebook 243

Facebook Fundraising Raise Campaign 243

NTEN

MAY 15, 2009

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Get the recording to see how Children's Defense Fund and HRC use benchmarks to increase the performance of their online campaigns. Email still performs incredibly well across all categories -- from fundraising to advocacy.

Benchmark 50

Benchmark Studies Advocacy Social Media 50

Neon CRM

JANUARY 25, 2024

While email newsletters have been around almost since the dawn of email itself, they’re currently seeing a resurgence in popularity. In fact, 90% of Americans are subscribed to at least one newsletter—most of them (74%) receive newsletters from between 1 and 10 entities. What’s the Point of a Member Newsletter?

Newsletter 52

Newsletter Content Ideas Tips 52

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. They also pointed to specific testing done on their email campaigns, to determine the best copy to send to their constituents.

Benchmark 50

Benchmark Nonprofit Convio Trend 50

NTEN

APRIL 16, 2009

How did your last email fundraising appeal perform? Did your new email template work? Email marketing is the foundation for most nonprofits' education, advocacy, volunteering, and fundraising efforts online. Offensive Email Metrics. Open Rate : The percentage of recipients who opened your email.

Metrics 53

Metrics email Campaign Measure 53

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Nonprofit Tech for Good

MAY 29, 2012

Last month I donated online to 25 of my 32 Favorite Nonprofits in celebration of reaching the benchmark of following 100,000 nonprofits, nonprofit staff, and nonprofit service providers on Twitter. Most of the emails were text-only with the focus on the nonprofit’s “tax ID number and please save this email for your records.”

Campaign 113

Campaign Online Fundraising Nonprofit 113

Forum One

APRIL 20, 2010

To help with this, Convio has released their Online Nonprofit Benchmark Study , which shares 2009 data from over 500 of their clients. Email Sign Ups: Specifically, in terms of email signups, the average conversion for users signing up when coming to a site dropped to only 2.1 percent ( sign up for our newsletter here! ).

Metrics 73

Metrics Measure Web Convio 73

Greater Giving

DECEMBER 12, 2024

The 2024 M+R Benchmarks Study found that December giving accounts for 26% of all online revenue for nonprofits, with the final week alone contributing 13% of total online donations. Your eCard platform may allow you to customize the senders email address to reflect someone from your organization. Create a thank-you video.

Volunteer 52

Volunteer Donor Charity Reflection 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 21, 2014

So meet them where they’re at by implementing the following six tips to take your cause mobile: Benchmark Current Traffic: Before doing anything else, use a free tool like Google Analytics to figure out what portion of your traffic comes from mobile devices. The higher the figure, the bigger the priority.

Mobile 119

Mobile Causes Tips Social Media 119

Neon CRM

NOVEMBER 17, 2023

Build anticipation: Plan some email reminders leading to the event, so everyone has a chance to mark their calendars. Upgrade Your Email Marketing Outreach Email marketing offers a fast (and cheap!) After all, 91% of all US consumers check their email daily. A good CRM will allow you to easily plan this out ahead of time.

Strategy 98

Strategy Social Media Measure Metrics 98