The Size Of Your Housefile May be Hindering Your Email Deliverability
Connection Cafe
MAY 29, 2014
The larger the donor file, the greater the number of dollars raised. And there’s certainly truth with that statement – the 2013 Benchmark Report is broken up by not only NTEE verticals but by revenue band and email tier – but the sheer size of an organization’s email file is starting to mean a lot less. But there’s a rub.
Let's personalize your content