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Scout Quest Webinar Recap: Humane Society Results! Huge Advertising Update! Direct Mail Targeting! And a Deadline: MARCH 22.

M+R

They were able to immediately grow their email by 175,000 — and then see a nearly 200% ROI in only a few months. P.S. Guess who will be releasing a Benchmarks study on April 24? The annual M+R Benchmarks Study will once again explore the labyrinth of nonprofit digital fundraising, advocacy, and marketing metrics.

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Annual M&R Benchmarks Study Released

Beth's Blog: How Nonprofits Can Use Social Media

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

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6 Time-Saving Hacks to Improve Your Fundraising Efficiency and Gain ROI

Classy

We make it easy to compare your current metrics against benchmarks set forth by 4,800 of your nonprofit peers. Download The Year-End Fundraising Checklist to keep your operations running smoothly and maximize the impact of the giving season. Assess Your Fundraising for New Opportunities.

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How to plan an effective request for proposal (RFP)

Nimble AMS

While benchmarking is an understandable impulse, it’s often useless,” says Wes. Best practice calls to identify your digital needs and allow that to drive the budget, rather than an arbitrary benchmark number. Download now. . Go to your board with a realistic technology budget in mind and explain why it’s necessary.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Using an out of date email list.

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10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

For your reference, Hubspot lists 15 of the best e-newsletter templates free for download with a multi-story template named Pook by Litmus at the top of the list: Email fundraising appeals are different. The time invested in ramping up your campaigns and the content strategy behind it is well worth it in terms of return on investment (ROI).

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Using Metrics to Boost Your Fundraising

NonProfit Hub

However, much can be learned from analyzing even a single year and comparing yourself to industry benchmarks. Return on Investment (ROI) . ROI and CRD help measure how efficiently your investments (aka fundraising expenses) lead to funds raised. Your goal with ROI is to be positive and the higher the number, the better.

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