Nonprofit Tech for Good

DECEMBER 19, 2017

Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. Online donors most trust the.org (72%),edu (7%), and.ngo (6%) domains. 45% of donors give to NPOS and NGOs located outside of their country of residence. billion by 2020. Android Pay.

Communication 279

Communication Trend Fundraising Online 279

Nonprofit Tech for Good

JULY 21, 2019

54% of donors worldwide prefer to give via credit or debit card. 1% via text message ( Global Trends in Giving Report ). The number of new donors giving to charity declined by 7.3% The number of new retained donors dropped 14.9% ( Fundraising Effectiveness Project ). The average online gift in 2018 was $96.40

Social Media 279

Social Media Stats Fundraising Media 279

Nonprofit Tech for Good

MARCH 20, 2024

Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement. 99designs ] 75% of donors look for concrete information about a nonprofit’s achievements before making a decision to give. Double the Donation ] The current donor retention rate is 41.9%. billion—only 0.6%

Statistics 244

Statistics Fundraising Online Nonprofit 244

Nonprofit Tech for Good

APRIL 15, 2020

Sending donors a third-party payment site, such as PayPal, is problematic if that is the only way that donors can give. According to Network for Good , one in six online donors will drop out of the donation process if they are sent to a third-party website. Monthly donors give $35.46

Donation 363

Donation Practice Nonprofit Paypal 363

Candid

DECEMBER 23, 2024

While BIPOC (Black, Indigenous, and people of color) donors have been taking care of their communities for generations, they have yet to be significantly represented in traditional philanthropy. The Donors of Color Network (DOCN), a community of BIPOC donors, is part of that movement. So, how can we empower BIPOC donors?

Donor 69

Donor Change Philanthropy Benchmark 69

NetWits

MAY 31, 2011

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits.

Benchmark 144

Benchmark Internet Giving Report 144

Nonprofit Tech for Good

OCTOBER 25, 2023

M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns. Nonprofit Communications Trends Report ] 95% of marketers who use generative AI for email creation rate it effective” with 54% rating it very effective.

email 236

email Statistics Marketing Nonprofit 236

Nonprofit Tech for Good

MARCH 20, 2018

At the time, making an online donation was a radical concept that executive staff and donors resisted, but it was a new technology that Gen X knew would change fundraising forever – they just didn’t think it would take this long. Source: Benchmarks. Source: Global Trends in Giving Report. Source: Network for Good.

Stats 251

Stats Fundraising Online NGO 251

Nonprofit Tech for Good

JULY 4, 2023

Website Design 94% of consumers/donors say that their first impression of a brand is based on its website’s design. [ M+R Benchmarks ] Organic traffic (website traffic generated by unpaid search results) comprised 38% of all nonprofit website visits in 2022. [ M+R Benchmarks ] Average online gift and mobile giving.

Statistics 246

Statistics Websites Nonprofit Benchmark 246

Nonprofit Tech for Good

SEPTEMBER 17, 2019

Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. How to launch and maintain an email marketing strategy that consistently engages donors and supporters.

Communication 223

Communication Practice New Zealand Fundraising 223

NetWits

JUNE 7, 2012

Even though December is a universally-accepted annual benchmark that signifies conclusion, certain sectors have their own benchmarks that they count on for donation surges. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Non-December Surges.

Online 221

Online Fundraising Benchmark Report 221

NetWits

APRIL 12, 2013

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study. A benchmark study is a tool, and like any tool, it depends on how it’s used.

Benchmark 116

Benchmark Online Report NTC 116

Nonprofit Tech for Good

FEBRUARY 12, 2025

Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook. Rival IQ Social Media Industry Benchmark Report ] 53% of nonprofits spend on social media advertising. M+R Benchmarks Report ] Facebook/Meta results in an average return on ad spend (ROAS) of $0.48 on TikTok. [

Social Media 221

Social Media Statistics Media Social 221

Bloomerang

JANUARY 14, 2025

According to the M+R Benchmarks report , fundraising mobile messages generate an average of $92 in revenue for every 1,000 messages sent. Mobile giving trends Best practices for raising more through mobile giving How mobile giving technology can help What is mobile giving? Well cover: What is mobile giving?

Mobile 105

Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

JUNE 1, 2021

5) 41% of nonprofits worldwide send email newsletters to their supporters and donors monthly. It is becoming more difficult for nonprofits to reach the Inboxes of their supporters and donors. An email fundraising appeal is an email with the sole purpose of inspiring and asking donors to make an online donation.

email 338

email Fundraising Stats Marketing 338

NetWits

MARCH 18, 2009

Target Analytics , a Blackbaud Company, has released the 2008 donorCentrics™ Internet Giving Benchmarking Analysis. This is a follow-up to the groundbreaking 2006 report and provides insights into the online and offline trends of donors.

Analysis 100

Analysis Benchmark Internet Giving 100

Nonprofit Tech for Good

APRIL 5, 2021

The accepted best practice is to post to Instagram once to three times daily, but for most nonprofits posting more than once daily is a ridiculous benchmark. A growing trend is to use a service, such as Linktree , which allows you to create a link in bio landing page that features multiple links.

Practice 363

Practice Nonprofit Social Media Facebook 363

sgEngage

NOVEMBER 23, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Top States for New Donors & Online Donors Posted by Steve MacLaughlin on November 23rd, 2010 Blackbaud has a tremendous amount of data about the nonprofit sector. That’s the power and importance of benchmarking.

Donor 73

Donor District of Columbia Trend Online 73

sgEngage

MARCH 8, 2024

The 16th annual Blackbaud Luminate Online Benchmark Report is here! It’s a reliable touchstone to identify giving trends as well as shifts in sustainer and email engagement in the nonprofit digital space. Putting Benchmarks into Action What does all this mean for nonprofit marketers and fundraisers?

Blackbaud 106

Blackbaud Benchmark Online Report 106

Nonprofit Tech for Good

MAY 7, 2024

Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook. Rival IQ Social Media Industry Benchmark Report ] 53% of nonprofits spend on social media advertising. M+R Benchmarks Report ] Facebook/Meta results in an average return on ad spend (ROAS) of $0.48 on TikTok. [

Social Media 206

Social Media Statistics Media Social 206

NetWits

DECEMBER 1, 2011

Because key industry benchmarks and trends show that engagement online through advocacy is an effective springboard for raising money because advocates are 7X more likely to give (full report), compared to non-advocates. So how do you clear a path from taking action to giving money?

Giving 235

Giving Advocacy Fundraising Action 235

TechImpact

NOVEMBER 6, 2014

The world is rife with marketing trends, techniques, and jargon. From being utilized to recruit potential donors to communicating. The post 2015 Content Marketing Report Benchmarks appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. But content marketing is a new phenomenon.

Content 119

Content Benchmark Marketing Report 119

sgEngage

DECEMBER 14, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Top States for Loyal & Wealthy Donors Posted by Steve MacLaughlin on December 14th, 2010 Blackbaud has a tremendous amount of data about the nonprofit sector. That’s the power and importance of benchmarking.

Trend 74

Trend District of Columbia Donor Blackbaud 74

Nonprofit Tech for Good

SEPTEMBER 22, 2019

In addition to social media stats, the report also provides data for how organizations use web and email communications, online fundraising tools, productivity software, and emerging technology trends. 1) 90% of NGOs worldwide regularly use social media to engage their supporters and donors. 8) 54% share Facebook Stories.

Social Media 279

Social Media NGO Stats Media 279

NTEN

NOVEMBER 14, 2013

A quick glance at the term “content marketing” on Google trends will shed some light on how hot. According to Wikipedia, content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers (or donors, volunteers, etc. Your potential donors are searching.

Content 86

Content Benchmark Trend Marketing 86

CauseVox

DECEMBER 2, 2024

It’s a day when donors, businesses, and communities come together to create positive change—and it’s also the perfect launchpad for your year-end fundraising efforts. Take a peek at the data to uncover the trends that shaped your campaign’s outcomes. Let donors know how their GivingTuesday contributions made an immediate impact.

Campaign 88

Campaign Fundraising Social Media Donor 88

sgEngage

FEBRUARY 15, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 2010 Online Giving Trends Posted by Steve MacLaughlin on February 15th, 2011 Blackbaud released its 2010 Online Giving Report today. Over the next few weeks I’ll be going through some of the findings and trends in the report.

Trend 100

Trend Online Giving Blackbaud 100

Classy

JULY 19, 2021

3 Nonprofit Video Marketing Trends to Note. Livestreaming on social media quickly became the standard for nonprofits during the COVID-19 pandemic, and donors loved it. Engagement rates for a 30-second video will naturally surpass those of a 30-minute video, so make sure to map your long-form video engagement benchmarks accordingly.

Video 118

Video Trend Strategy Marketing 118

Nonprofit Tech for Good

DECEMBER 3, 2020

Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. In terms of Facebook Ads cost benchmarks, here is a useful summary from Web FX based on $300 million in spending: 4) Add a “Donate” button to your page and posts.

Facebook 364

Facebook Practice Nonprofit Social Media 364

NTEN

SEPTEMBER 9, 2010

The Index looks at trends on a rolling three-month basis to smooth out seasonal or episodic spikes in the data and is the largest and most timely study being done in the industry. . The Index shows that online giving remained positive during most of 2009 and the trends for 2010 have been very encouraging. Size Matters in Online Giving.

Trend 86

Trend Online Fundraising Offline 86

Neon CRM

MARCH 26, 2025

Nonprofit email benchmarks are more than interesting data points. Comparing your own performance to industry benchmarks can help you identify areas to improve your email strategies. These benchmarks are based on the performance of 37,472 individual email campaigns sent by Neon One clients in 2022.

Benchmark 80

Benchmark email Nonprofit Rate 80

NetWits

MAY 30, 2012

It’s easy to assume that donors are using newer forms of communication to stay connected and support the causes they love. The world of giving is not nearly that neat and homogeneous and the DNA of donors is about as counter-intuitive as it comes. Online Donors Need to be Moved Offline. Online Donors are Worth More.

Online 234

Online Fundraising Offline Mail 234

Nonprofit Tech for Good

MAY 20, 2016

2016 Nonprofit Benchmarks Study :: Download. 2016 Donor Engagement Study :: Download. 2016 Nonprofit Communications Trends Report :: Download. Identifying the Crowdfunding Donor: 2014 Donor Demographics :: Download. 2014 Giving Trends of Grantmaking Foundations Report :: Download. Published by Abila.

Social Media 181

Social Media Fundraising Media Report 181

The NonProfit Times

NOVEMBER 13, 2024

Data in the new Trends 2025 report, shows that donors are shifting from a donor-centric mindset to a community-centric one. More donors are employing principle-based practices that incorporate accountability, equity, learning, and relationships into their governance, operations, and grantmaking.

Foundation 59

Foundation Giving Philanthropy Grant 59

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2019

As a member of a nonprofit fundraising team, you always have your eyes on a fundraising goal and are working to improve your online donor engagement strategy. . Fundraising, however, can take many different forms, so it can be difficult to know which is best to improve your online donor engagement. Hold a fundraising event.

Donor 110

Donor Fundraising Online Social Media 110

CauseVox

DECEMBER 12, 2024

Donor cultivation takes a whole lot of time and resources. It is sometimes hard to keep track of your correspondence with donors when it isnt scheduled or, at the very least, documented. It is sometimes hard to keep track of your correspondence with donors when it isnt scheduled or, at the very least, documented.

Calendar 85

Calendar Template Fundraising Develop 85

Candid

FEBRUARY 3, 2025

These articles offer tips for developing a robust funding strategy. Learning from peers to refine your nonprofit funding strategy.

Impact 109

Impact Nonprofit Grant Foundation 109