sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. Are there 2020 trends that we will continue to see in 2022? There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%

Online 103

Online Fundraising Benchmark Adwords 103

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2019

As a member of a nonprofit fundraising team, you always have your eyes on a fundraising goal and are working to improve your online donor engagement strategy. . Fundraising, however, can take many different forms, so it can be difficult to know which is best to improve your online donor engagement. Click here for a free template.

Donor 110

Donor Online Fundraising Social Media 110

Bloomerang

AUGUST 21, 2023

General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report. Segment your donor base : Use the information from the report to segment your donor base effectively. Your own careful review of the report is encouraged.

Action 75

Action Report Practice Fundraising 75

Whole Whale

AUGUST 25, 2021

In fact, giving predictions continue to follow an increasing trend across the next five years. Donors’ giving patterns evolve in response to changes in economic and social forces,” said Una Osili, Ph.D., 6 Trends in Fundraising Since 2015. Giving trends up, consistently. The average donor age in the U.S.

Stats 96

Stats Trend Mail Fundraising 96

Nonprofit Tech for Good

JUNE 1, 2021

By not using an email marketing service, your organization can not track open and engagement rates, segment your subscribers, or ensure that the opt-in is consensual. 5) 41% of nonprofits worldwide send email newsletters to their supporters and donors monthly. 2) 37% regularly delete unengaged email subscribers.

email 333

email Marketing Data Digital 333

Allegiance Group

MAY 16, 2024

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. These decreases continue the post-COVID trends, leaving many fundraisers to wonder when they’ll bottom out. That brings a glimmer of good news.

Trend 52

Trend Podcast Nonprofit Retention 52

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Research can also shine a light on where your nonprofit may need to focus more energy in its engagement with donors.

Hype 52

Hype Research Marketing Benchmark 52

sgEngage

MARCH 13, 2024

The 12th edition of the Blackbaud Peer-to-Peer Benchmark Report is here! Putting Benchmarks into Action So, what does all this mean for nonprofit P2P marketers and fundraisers? Download the full Blackbaud Peer-to-Peer Benchmark Report today. This report compares peer-to-peer (P2P) fundraising data from 2020, 2021, and 2022.

Blackbaud 86

Blackbaud Report Fundraising Benchmark 86

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty. Award Nominees.

Aggregator 169

Aggregator Associations Active Activism 169

Nonprofit Tech for Good

APRIL 10, 2022

There are rage tweeters and arrogant trolls that occasionally trend to the top. People who are active on Twitter tend to be plugged into current events and trending news. So, be sure to regularly retweet partners, chapters, staff, activists, donors, and sponsors. Positive news about your mission and programs.

Twitter 336

Twitter Practice Social Media Nonprofit 336

Classy

JULY 28, 2021

Our latest report, The State of Modern Philanthropy 2021 , elevated data trends from over 4,800 nonprofits to consider when establishing a modern donation experience. Support your donors by engaging them through both their desktops and mobile devices. For your entry-level donors, you could update those amounts to $10, $20, $30, or $40.

Experiment 93

Experiment Donation Ideas Create 93

Nonprofit Tech for Good

JUNE 23, 2020

As a general rule, donations pages should be simple, optimized for mobile giving, and ask for the minimal amount of information required to make a donation and to capture a donor’s contact information. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors.

Practice 342

Practice Online Fundraising Nonprofit 342

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Qgiv

SEPTEMBER 2, 2022

Through extensive donor and market research, along with insights from supporters’ actual behaviors, she identifies ways fundraisers can leverage trends into enhanced programs and performance. Donors respond to need. Tracking new giving trends. Charitable giving in a recession is no different. Follow the Leaders.

Marketing 52

Marketing Strategy Giving Ukraine 52

sgEngage

NOVEMBER 10, 2023

Recurring donations are gifts to a nonprofit organization made by a donor on an ongoing basis, typically monthly. As a result, organizations can demonstrate growth and impact to donors while strengthening their commitment to the mission. And donors like it.

Donation 52

Donation Blackbaud Gift Retention 52

NonProfit Hub

JUNE 8, 2016

If you find a donor and don’t plan for how to keep him or her, the costs are too high. We’re hemorrhaging donors, losing support as fast as we find it, seemingly condemned forever to pay a fortune just to stand still. Our social sector is in dire need of determined action to diminish donor attrition. It’s called “retention.”

Track 28

Track Donor Retention Metrics 28

Bloomerang

AUGUST 18, 2023

There are two alarming trends in the current nonprofit world, and they are profoundly and demonstrably linked. Across the nonprofit sector, the average donor retention rate is about 40% to 45%. That sadly means that out of 100 donors who contributed last year, only 40% to 45% will likely do so again this year.

Fundraising 70

Fundraising Retention Gift Nonprofit 70

Neon CRM

OCTOBER 23, 2023

Some of the most meaningful gifts to your organization likely come from the same small percentage of donors. In nonprofit terms, this means 80% of donations are given by 20% of donors. More than ever before, properly engaging donors of major gifts is vital to accelerating nonprofit growth. What Are Major Gifts?

Gift 52

Gift Program Track Campaign 52

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. There are many reasons why opting for a free fundraising solution could be tempting to your nonprofit: You might be curious about the impact that paid donor database solutions can have on your nonprofit.

Software 88

Software Free Tools Adobe 88

sgEngage

MAY 30, 2024

The pandemic, the Great Resignation, and an overall turbulent economy have all impacted labor trends in unforeseen and even unprecedented ways. You’ll need to not only collect it to measure progress and discuss performance but also to establish benchmarks for future reference and growth.

Retention 94

Retention Management Tips Nonprofit 94

Connection Cafe

APRIL 26, 2018

As reflected in the recently released Charitable Giving Report Spotlight: How Fundraising Performed in the Higher Education Sector in 2017 , donors have responded to the calls for support in a resounding way. James Wiley: We are seeing a lot of institutions use reports like these to benchmark for their institution.

Education 23

Education Trend Conversation Giving 23

Connection Cafe

JULY 15, 2015

This year we’ll be producing the third edition of the annual report — Nonprofit Content Marketing: 2015 Benchmarks, Budgets, and Trends ! Your potential donors and volunteers are searching. We’re Partnering with The Content Marketing Institute (CMI) Again! And we need your help— Will you take the short survey?

Benchmark 20

Benchmark Survey Content Marketing 20

Saleforce Nonprofit

AUGUST 20, 2021

For nonprofit fundraisers, the lack of diversity in donor bases, fundraising teams, and leadership at the top leaves organizations without a clear path to achieve equity. Diversification of donor bases and development teams represents an incredible opportunity for nonprofit fundraisers to grow revenue and access new donor communities.

Strategy 81

Strategy Fundraising Philanthropy Nonprofit 81

Get Fully Funded

FEBRUARY 22, 2022

Obviously, donors want as much of their donation as possible to go to your programs, to help change lives. On the other end of the spectrum, if you’re spending more than 25% of your total income on fundraising and administration, your donors may be turned off and stop giving, which means your programs may suffer. And fundraising.

Fundraising 132

Fundraising Charity Mail Nonprofit 132

The Science Behind Engaging your Supporters

JUNE 10, 2019

According to the M+R Benchmarks Reports , in 2018 mobile accounted for 48% of all traffic to nonprofit websites. With web traffic clearly trending towards mobile, the visibility of nonprofit mobile donation pages is set to increase year over year. Mobile is an increasingly valuable medium for nonprofits.

Mobile 61

Mobile Donation Rate Conversation 61

Care2

MARCH 25, 2009

Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies. In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online.

Benchmark 31

Benchmark Convio Studies Marketing 31

Everyaction

JULY 18, 2018

A well-laid asset inventory will allow you and your fundraising team to identify and showcase the elements of your nonprofit’s work that donors can weigh and then (hopefully) deem worthy of their support. Where are the milestones in our history that best display our track record of success and/or history of serving our community?

Guide 108

Guide Fundraising Nonprofit Template 108

AccelEvents

DECEMBER 1, 2020

Businesses, nonprofits, and charities who normally host a holiday fundraiser have been forced to move online, and finding ways to connect to once generous donors is tough. . A virtual gala, also known as a “No-Gala Gala” is trending in the fundraising space because right now is typically the time for galas! But there is hope.

Virtual 98

Virtual Ideas Fundraising Stream 98

Connection Cafe

FEBRUARY 5, 2018

We have incredible technology at our fingertips, yet it’s hard to find time to master the latest trends. The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. in this milieu. With a caveat.

Time 33

Time Fundraising Benchmark email 33

Forum One

OCTOBER 13, 2022

We’ll share benchmarks from other nonprofits you can use to evaluate your own communication. The March of Dimes is an 85 year old organization with broad name recognition and a proven track record, but limited public understanding of the organization’s current work on maternal and infant health equity.

Colorado 46

Colorado Audience Digital Denver 46

Neon CRM

MAY 31, 2023

You work for a nonprofit that is totally stuck in the donor acquisition cycle from hell. You work long hours and spend a ton of resources getting new donors in the door, only to then see them never make a second gift, leaving you right back where you started. What is Donor Management? What is Donor Management? Sound good?

Donor 52

Donor Management Guide Retention 52

Care2

MARCH 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" While donors continued to donate money, the average gift was smaller.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

DECEMBER 16, 2013

From all the donor data I have seen on Facebook, the answer is NO! BTW, you should check out the Nonprofit Social Networking Benchmark Report , which historically shows that the majority of nonprofits have not raised a dime on Facebook. No Access to Donor Data. Online Fundraising Social Networking Trends Web 2.0'

Facebook 78

Facebook Donation Disaster Social Network 78

Care2

MAY 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Tracking Earned Media Monitoring earned media has become a lot easier and faster.

Track 41

Track Social Media Media Advocacy 41

Forum One

SEPTEMBER 7, 2021

From improvements in user experience to new trends in visual design and technical performance, there are a lot of factors that are fundamental or high on your priority list. Those are pretty significant numbers, and by ignoring them you could be leaving serious support from potential donors and advocates on the table.

Websites 56

Websites Strategy Change Management Digital 56

Care2

MARCH 28, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Online 28