NetWits

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. The dominate giving channel for new donors 64 years old and younger is online — not offline. They get worse over time.

Benchmark 144

Benchmark Internet Giving Report 144

Nonprofit Tech for Good

MARCH 20, 2024

Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement. 99designs ] 75% of donors look for concrete information about a nonprofit’s achievements before making a decision to give. Double the Donation ] The current donor retention rate is 41.9%. billion—only 0.6%

Statistics 229

Statistics Fundraising Online Nonprofit 229

Nonprofit Tech for Good

APRIL 15, 2020

Sending donors a third-party payment site, such as PayPal, is problematic if that is the only way that donors can give. According to Network for Good , one in six online donors will drop out of the donation process if they are sent to a third-party website. Monthly donors give $35.46

Donation 363

Donation Practice Nonprofit Paypal 363

NetWits

NOVEMBER 15, 2011

eNonprofit Benchmark study. Median revenue per donor for multichannel supporters was $339 compared to $88 for offline. First year retention for multichannel donors was 51%. 13% – eNonprofit Benchmark Study. Provide compelling reasons to donate and tell donors how their hard earned money is being spent.

Fundraising 234

Fundraising Blackbaud Donation Charity 234

Nonprofit Tech for Good

SEPTEMBER 20, 2018

If you want to dig into all of the results, you can check out the full study (including 32 unique and data-driven test ideas) at: recurringgiving.com. The first area we analyzed was how organizations are getting donors on their homepage to the donation page. A 64% increase in recurring donors. The result?

Stats 253

Stats Giving Fundraising Gift 253

Nonprofit Tech for Good

JUNE 23, 2020

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. And don’t be shy about sending emails!

Practice 342

Practice Fundraising Online Nonprofit 342

NetWits

APRIL 12, 2013

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study. A benchmark study is a tool, and like any tool, it depends on how it’s used.

Benchmark 116

Benchmark Online Report NTC 116

NTEN

NOVEMBER 9, 2012

NTEN partnered with Charity Dynamics to conduct the 2012 Nonrprofit Donor Engagement Study. This donor-focused study gathered feedback from consumers spanning a wide range of giving levels ($25 – $5,000+) who donated to a nonprofit in the past 12 months. > Download the study online here.

Studies 73

Studies Donor Nonprofit Charity 73

Nonprofit Tech for Good

OCTOBER 31, 2019

Monthly donors give 42% more over the course of a year compared to one time donors. They also stick around longer with most programs enjoying donor retention rates north of 85%. If executed correctly, a successful monthly donor program can be a game changer for your nonprofit.

Program 224

Program New Zealand Free Giving 224

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. Online fundraising was driven primarily by recurring donors and repeat donors, which grew 27 percent and 20 percent, respectively. Nonprofit Benchmark Studies'

Benchmark 70

Benchmark Studies Nonprofit Money 70

Care2

MARCH 22, 2011

Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? Are enewsletters still worth your organization’s time? Are nonprofits experimenting with mobile more?

Advocacy 76

Advocacy Benchmark Studies Social Media 76

Nonprofit Tech for Good

DECEMBER 8, 2021

According to the Fidelity Charitable Overcoming Barriers to Giving Report , 65% of donors would give more if they knew the impact of their donations. Annual reports are too infrequent and written for foundations and major donors, thus not ideal for reporting impact to small and mid-size donors. M+R Benchmarks Report.

Trend 316

Trend Fundraising Digital Marketing 316

Nonprofit Tech for Good

MAY 29, 2012

Last month I donated online to 25 of my 32 Favorite Nonprofits in celebration of reaching the benchmark of following 100,000 nonprofits, nonprofit staff, and nonprofit service providers on Twitter. What a lost opportunity to convert their donors into Facebook Fans, Twitter and Pinterest Followers, and blog subscribers!

Campaign 253

Campaign Online Fundraising Nonprofit 253

Bloomerang

JANUARY 14, 2025

According to the M+R Benchmarks report , fundraising mobile messages generate an average of $92 in revenue for every 1,000 messages sent. Regardless of what you call it, mobile giving is one of the most popular ways for nonprofits to raise moneyand retain more donors on the go. Step 5: Track and analyze data to improve over time.

Mobile 105

Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

DECEMBER 3, 2020

Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. In terms of Facebook Ads cost benchmarks, here is a useful summary from Web FX based on $300 million in spending: 4) Add a “Donate” button to your page and posts.

Facebook 364

Facebook Practice Nonprofit Social Media 364

Nonprofit Tech for Good

NOVEMBER 30, 2014

Communicating the stories of your nonprofit is the most powerful means of inspiring your donors and supporters. When done well, storytelling will evoke emotions ranging from empathy to anger that will galvanize your donors and supporters to take action on behalf of your nonprofit. Storytelling. Fundraising. Engagement.

Communication 265

Communication Online Nonprofit Social Media 265

Nonprofit Tech for Good

APRIL 5, 2021

The accepted best practice is to post to Instagram once to three times daily, but for most nonprofits posting more than once daily is a ridiculous benchmark. To reach the 10,000 follower benchmark, send an email to your list asking your supporters to follow you on Instagram or purchase advertising to secure more followers.

Practice 363

Practice Nonprofit Social Media Facebook 363

Allegiance Group

JANUARY 8, 2025

As fundraisers, were also storytellers and every donor has a story. When we can identify what those stories are and understand the kind of path our donors follow at each stage of the giving process, we can gently guide their journey, connect with them at a deeper level, build strong relationships, and improve fundraising results.

Map 52

Map Donor Experiment Team 52

Nonprofit Tech for Good

JULY 5, 2020

The more engagement your video receives, the wider its reach and visibility will be, giving you access to millions of prospective fans, donors and partners without any additional work or expense. Psychologists have been studying the interplay between emotion and behavior for almost 150 years. What factors contribute to engagement?

Video 321

Video Share Social Nonprofit 321

Nonprofit Tech for Good

OCTOBER 27, 2019

Our partnership model is simple and innovative: in exchange for promoting the 2020 Global Trends in Giving Survey to donors and supporters of nonprofit organizations in your country from March 1 through May 31, 2020 , our partners receive the anonymized survey data for their country or cause. Example 2: You are a media outlet in South Africa.

Trend 210

Trend Global Report Giving 210

Amy Sample Ward

APRIL 27, 2011

—– I’ve recently shared a couple interviews exploring two case studies of really successful online fundraising campaigns: SXSW4Japan Raises Over $120,000 and $100,000 in Three Days with #TeamAutism. The 2011 Millennial Donor report , the second in an annual series, focuses on engaging Millennials in fundraising.

Celebrate 201

Celebrate Fundraising Impact Case Study 201

Wild Apricot

APRIL 5, 2011

This post offers an overview of NTEN's eNon-profits Benchmark Study and 2011 Social Benchmarks Report and Idealware's Donor Management System Workbook.( Here is a round-up of recently released reports and resources available free of charge that might be of interest to non-profit and membership organizations.

Profit 121

Profit Resource Report Free 121

Nonprofit Tech for Good

MAY 20, 2016

2016 Nonprofit Benchmarks Study :: Download. 2016 Donor Engagement Study :: Download. 2015 Text Donation Study :: Download. Identifying the Crowdfunding Donor: 2014 Donor Demographics :: Download. 2014 Cone Communications Digital Activism Study :: Download. Published by M+R and NTEN.

Social Media 163

Social Media Media Report Fundraising 163

Nonprofit Tech for Good

FEBRUARY 23, 2017

Communicating the stories of your nonprofit is the most powerful means of inspiring your donors and supporters. When done well, storytelling will evoke emotions ranging from empathy to anger that will galvanize your donors and supporters to take action on behalf of your nonprofit. Storytelling. Fundraising. Engagement.

Communication 227

Communication Online Nonprofit Social Media 227

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Nonprofit 71

Connection Cafe

APRIL 3, 2012

The sixth annual Convio Online Marketing Benchmark Index Study is now officially released. As monthly giving typically increases a donor’s lifetime value, this positive trend is very good news for the nonprofit sector and the causes being served. For a summary of trends seen in the benchmark, watch my video here.

Convio 48

Convio Benchmark Studies Summary 48

sgEngage

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. The dominate giving channel for new donors 64 years old and younger is online — not offline.

Benchmark 77

Benchmark Internet Giving Blackbaud 77

Amy Sample Ward

MAY 6, 2012

Email is still a major component of organizational communication and a channel used by nonprofit supporters and donors; it is critical that it grows and develops to match the changing ways we use it and share messages. For those who didn’t attend, what are some of the nonprofit technology topics, tools, or case studies on your mind lately?

Conference 197

Conference Fundraising Social Technology 197

M+R

SEPTEMBER 10, 2024

This year, a record 27 regional food banks participated in M+R’s annual Benchmarks Study covering mostly digital fundraising, marketing, advertising, and advocacy metrics (and here’s another plug…if you haven’t dug into this year’s study, do it now!). Now — let’s get into one of my favorite topics — Food Bank fundraising data!

Benchmark 64

Benchmark Hunger Advocacy Channel 64

Care2

DECEMBER 8, 2010

Care2 is pleased to provide this overview of The Online Giving Study: A Call to Reinvent Donor Relationships just released by Network for Good and True Sense Marketing. The study, which you can download here , summarizes “$381 million in online giving through Network for Good’s platform, including 3.6

Studies 70

Studies Summary Online Giving 70

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 10, 2014

Next each of the panelists presented a research study based that combined large sample survey data on our issue area and appended actual social media activity usage. Jeremiah presented an overview of his study about the collaborative economy and you find Jeremiah’s report and infographic here.

Social Media 125

Social Media Analytics Media Social 125

Robert Weiner

MAY 5, 2010

Convio released their 2010 Online Nonprofit Benchmark Study in March, based on results from nearly 500 clients. Donors were still giving, but in smaller amounts. This has been the finding of several studies over the past few years, and isn't surprising. Its findings included: 14% growth in online giving overall.

Stats 131

Stats Online Giving Convio 131

sgEngage

NOVEMBER 23, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Top States for New Donors & Online Donors Posted by Steve MacLaughlin on November 23rd, 2010 Blackbaud has a tremendous amount of data about the nonprofit sector. That’s the power and importance of benchmarking.

Donor 73

Donor District of Columbia Trend Online 73

Care2

SEPTEMBER 30, 2014

The study looked at the flow of donation pages on each of the nonprofits websites as well as email appeals, follow up emails, etc. Forcing users to go through multiple steps is one of the fastest ways to lose donors. Welcome People Many organizations have a welcome series to introduce new donors to their email list.

Studies 78

Studies Online Fundraising Nonprofit 78

NTEN

JULY 13, 2011

The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com The 2011 Benchmarks average unsubscribe rate is 0.23%. benchmarksstudy.com if you haven’t read it yet!)

Benchmark 59

Benchmark Rate email Fundraising 59

Nonprofit Tech for Good

FEBRUARY 12, 2020

According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print). According to 14 different studies, the best time to send email campaigns is on Tuesdays at 10 am. Email messaging raised 28% of all online revenue in 2017.

email 363

email Practice Marketing Nonprofit 363

The NonProfit Times

NOVEMBER 13, 2024

Data in the new Trends 2025 report, shows that donors are shifting from a donor-centric mindset to a community-centric one. More donors are employing principle-based practices that incorporate accountability, equity, learning, and relationships into their governance, operations, and grantmaking.

Foundation 59

Foundation Giving Philanthropy Grant 59