Charity Village

MAY 25, 2023

Canadian fundraising agency Good Works has released the 2023 Direct Mail Benchmarks Report – the only report of its kind in Canada. appeared first on CharityVillage.

Benchmark 75

Benchmark Mail Rate Integration 75

Nonprofit Tech for Good

OCTOBER 25, 2023

M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns. M+R Benchmarks ] Email list sizes decreased by 2% in 2022, after 8% and 9% growth in the previous two years. [

email 243

email Statistics Marketing Nonprofit 243

Nonprofit Tech for Good

JULY 21, 2019

54% of donors worldwide prefer to give via credit or debit card. 11% via direct mail/post. The number of new donors giving to charity declined by 7.3% The number of new retained donors dropped 14.9% ( Fundraising Effectiveness Project ). Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ).

Social Media 279

Social Media Stats Fundraising Media 279

NetWits

MAY 30, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. It’s easy to assume that donors are using newer forms of communication to stay connected and support the causes they love. Online Donors Need to be Moved Offline. i.e. Direct Mail.

Online 234

Online Fundraising Offline Mail 234

CauseVox

DECEMBER 2, 2024

It’s a day when donors, businesses, and communities come together to create positive change—and it’s also the perfect launchpad for your year-end fundraising efforts. Maybe a volunteer noticed that donors seemed most engaged with a particular theme, or your social media manager saw more traction from one platform over another.

Campaign 97

Campaign Fundraising Donor Social Media 97

NetWits

JUNE 7, 2012

Even though December is a universally-accepted annual benchmark that signifies conclusion, certain sectors have their own benchmarks that they count on for donation surges. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Non-December Surges.

Online 221

Online Fundraising Benchmark Report 221

Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. 5) 41% of nonprofits worldwide send email newsletters to their supporters and donors monthly.

email 339

email Fundraising Stats Marketing 339

Nonprofit Tech for Good

MAY 29, 2012

Last month I donated online to 25 of my 32 Favorite Nonprofits in celebration of reaching the benchmark of following 100,000 nonprofits, nonprofit staff, and nonprofit service providers on Twitter. What a lost opportunity to convert their donors into Facebook Fans, Twitter and Pinterest Followers, and blog subscribers!

Online 277

Online Campaign Fundraising Nonprofit 277

Nonprofit Tech for Good

AUGUST 6, 2023

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

Fundraising 246

Fundraising Practice Guide Campaign 246

Bloomerang

JANUARY 14, 2025

According to the M+R Benchmarks report , fundraising mobile messages generate an average of $92 in revenue for every 1,000 messages sent. Regardless of what you call it, mobile giving is one of the most popular ways for nonprofits to raise moneyand retain more donors on the go. Step 5: Track and analyze data to improve over time.

Mobile 105

Mobile Giving Guide Nonprofit 105

NetWits

JUNE 24, 2011

At these times I can really relate to direct mail specialists, who’ve dealt with their channel being out of vogue for a decade. So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. million donors and more than $1.16

Fundraising 153

Fundraising Offline Channel Mail 153

CauseVox

DECEMBER 12, 2024

Donor cultivation takes a whole lot of time and resources. It is sometimes hard to keep track of your correspondence with donors when it isnt scheduled or, at the very least, documented. It is sometimes hard to keep track of your correspondence with donors when it isnt scheduled or, at the very least, documented.

Calendar 94

Calendar Template Fundraising Develop 94

Nonprofit Tech for Good

OCTOBER 27, 2019

Our partnership model is simple and innovative: in exchange for promoting the 2020 Global Trends in Giving Survey to donors and supporters of nonprofit organizations in your country from March 1 through May 31, 2020 , our partners receive the anonymized survey data for their country or cause. Example 2: You are a media outlet in South Africa.

Trend 215

Trend Global Report Giving 215

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). Understanding the Value of Team Captains.

Fundraising 208

Fundraising Relationship Tips Raise 208

Nonprofit Tech for Good

APRIL 5, 2021

The accepted best practice is to post to Instagram once to three times daily, but for most nonprofits posting more than once daily is a ridiculous benchmark. To reach the 10,000 follower benchmark, send an email to your list asking your supporters to follow you on Instagram or purchase advertising to secure more followers.

Practice 363

Practice Nonprofit Social Media Facebook 363

Nonprofit Tech for Good

JUNE 29, 2011

In fact, I think the first month I hit $100 in total donations was a much celebrated benchmark. Many of us just assumed that donors, especially younger ones, would automatically convert their giving from using checkbooks to credit cards. It took almost a decade for donors to trust Donate Now technology. We were wrong.

Social Media 210

Social Media Donation Results Online 210

Get Fully Funded

MAY 16, 2022

Starting a monthly giving program is a great use of your time because monthly donors are the lifeblood of a small nonprofit – bringing in sustainable revenue and creating a safety net of loyal supporters. . For the donor, $20 per month is easier to manage in their budget. Now, what if someone were to give you $20 per month?

Donor 128

Donor Nonprofit Gift Donation 128

Allegiance Group

FEBRUARY 14, 2023

Donors are your nonprofit’s greatest resource. From January to June 2022, the number of donors declined by 7%, and overall donor retention decreased by 4.2% Additionally, retention rates for first-time donors declined from 25.3% Additionally, retention rates for first-time donors declined from 25.3% year over year.

Mail 52

Mail Donor Strategy Files 52

Bloomerang

AUGUST 16, 2021

Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. One of the biggest problems nonprofits face is improving their low donor retention rate. When you’re losing 8 out of 10 new donors, donor acquisition becomes an expensive proposition.

Analytics 126

Analytics Strategy Fundraising Social Media 126

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

Benchmark 70

Benchmark Studies Nonprofit Money 70

Whole Whale

SEPTEMBER 22, 2020

Regardless of the reason why we forget or rely on a basic confirmation page, we’re significantly overlooking the impact a proper ‘thank you’ may have on lifetime donor value. Based on 2019 data benchmarks, 20% of first time donors don’t repeat their gift the following year. How to Thank Donors: The “Thank 4 or More” Strategy.

Donor 98

Donor Time Gift email 98

Bloomerang

MAY 30, 2022

How well are we engaging with our donors? What were our donor retention and new donor acquisition rates? Who are our most loyal donors ? We will engage at least 100 donors in the program. We will grow our donor base by 10% by June using direct mail appeals, social media posts, and our giving day campaign.

Fundraising 140

Fundraising Guide Social Media Donor 140

Bloomerang

AUGUST 23, 2023

You have a donor database ! Your database is probably home to people from a ton of different sources – your online donors, your direct mail donors, your volunteers, people who signed up on your website, people who registered for one of your events, people who fall into more than one of those categories, etc. Or even 70%?

Donor 98

Donor Report Database Template 98

NetWits

JUNE 19, 2012

And perhaps your next tweet or mailing. Marketing Sherpa’s 2011 Email Benchmark Report found sending emails based on behavior was one of the most effective ways to improve the relevancy of your emails. Have a new donor? I’m then more likely to read your next email. Send emails based on behavior.

email 150

email Social Media Conference Test 150

NTEN

JULY 13, 2011

The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data.

Benchmark 59

Benchmark Rate Fundraising email 59

NTEN

NOVEMBER 9, 2012

NTEN partnered with Charity Dynamics to conduct the 2012 Nonrprofit Donor Engagement Study. This donor-focused study gathered feedback from consumers spanning a wide range of giving levels ($25 – $5,000+) who donated to a nonprofit in the past 12 months.

Studies 73

Studies Donor Nonprofit Charity 73

Bloomerang

SEPTEMBER 21, 2021

An annual report is an important public document that nonprofits publish each year to communicate with their community and donors. The annual report includes things like your organization’s major accomplishments, benchmarks, and constituent success stories. Share key indicators. . Highlight your supporters. . Highlight your staff. .

Report 126

Report Donor Story PDF 126

Get Fully Funded

FEBRUARY 22, 2022

Obviously, donors want as much of their donation as possible to go to your programs, to help change lives. On the other end of the spectrum, if you’re spending more than 25% of your total income on fundraising and administration, your donors may be turned off and stop giving, which means your programs may suffer. And fundraising.

Fundraising 132

Fundraising Nonprofit Charity Mail 132

NetWits

AUGUST 8, 2012

Online donor solicitations are powerful. Such messages are able to reach large audiences, present …

Offline 102

Offline Donor Online Fundraising 102

sgEngage

FEBRUARY 4, 2022

For-profit companies have relied on these strategies for years to serve up relevant content and personalized experiences to deepen engagement with their brand, and donors now expect that in their interactions with nonprofits. . Examples of performance tools include performance analysis and benchmarking. .

Data 121

Data Fundraising Mail Donor 121

Achieve

OCTOBER 1, 2017

This means, as year-end giving season approaches, I actually get excited when my mailbox fills up with lots of direct mail appeal letters. I want to observe trends and benchmark what’s happening in the annual fund space. In mail purgatory. Mail purgatory is that pile that ends up being “I’ll deal with this when I have time.”

Mail 52

Mail Fundraising Gift Picture 52

Tech Soup

AUGUST 20, 2013

According to this summary from The Chronicle of Philanthropy , the survey also found that young donors had only given small amounts to nonprofits and charities, but were open to making small donations more frequently. A new survey from The Millenial Impact. Nonprofits can use this guide for raising engagement with younger audiences.

Mobile 63

Mobile Donor Fundraising Survey 63

NetWits

NOVEMBER 14, 2010

The top driver of online donations to email to current donors, followed by direct mail promotion of online giving.&#. 53% indicated that email to current donors is the top driver of online donations. 53% indicated that email to current donors is the top driver of online donations. 69% use email to drive donations.

Asia 109

Asia Activism Active Activities 109

NTEN

SEPTEMBER 24, 2009

Target Analytics noted in the 2008 donorCentrics Internet Giving Benchmarking Analysis study that as much as 16% of new donors and 27% of new revenue came from online sources in 2008. Compare that with a recent downward trend in donor acquisition using offline channels like direct mail. The Online Donor Profile.

Online 90

Online Fundraising Offline Blackbaud 90

Bloomerang

MARCH 27, 2024

Did you know that each year, millions of dollars by women donors may be left unclaimed, due to the lack of understanding around the way that women give ? Right at the fingertips of so many organizations moving the good work forward, and yet there is still not a greater prioritization of engaging women donors.

Philanthropy 115

Philanthropy Fundraising Strategy Donor 115

Care2

JUNE 2, 2011

Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. and includes transactions for over 15 million donors and $1 billion in revenue. about online donors and online acquisition. Online-acquired donors are younger. Online donors tend to have higher household incomes.

Fundraising 68

Fundraising Results Mail Case Study 68

sgEngage

NOVEMBER 24, 2021

All prospects and donors can get involved, despite age, race, location, gender, disposable income, or affiliation. Recently, in The Tipping Point from the Blackbaud Institute , we found that more than one-third of donors say they increased their giving during the pandemic. Every dollar from everyone counts. Share the impact.

Blackbaud 111

Blackbaud Donor Fundraising Gift 111