Nonprofit Tech for Good

MARCH 20, 2024

Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement. 99designs ] 75% of donors look for concrete information about a nonprofit’s achievements before making a decision to give. Double the Donation ] The current donor retention rate is 41.9%. billion—only 0.6%

Statistics 246

Statistics Fundraising Online Nonprofit 246

Nonprofit Tech for Good

JULY 21, 2019

The average online gift in 2018 was $96.40 54% of donors worldwide prefer to give via credit or debit card. The average online gift in 2018 was $96.40 54% of donors worldwide prefer to give via credit or debit card. The number of new donors giving to charity declined by 7.3% Fundraising Stats. 9% via PayPal.

Social Media 279

Social Media Stats Fundraising Media 279

NetWits

JUNE 14, 2012

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. The paradox is that online givers, in aggregate, have much higher cumulative value over the long term than traditional mail-acquired donors. Donor Movement Across Channels. Growing Your Donor Base.

Offline 209

Offline Donor Online Giving 209

NetWits

APRIL 26, 2012

How, exactly, can you accomplish these things and ensure more potential donors complete the giving process? Instead of just offering what you want (annual fund, matching gifts, etc.), let donors also give to projects that are meaningful to them. Let monthly donors know they’re part of a team really making a difference.

Donor 207

Donor Websites Online Cancer 207

Nonprofit Tech for Good

DECEMBER 8, 2021

According to the Fidelity Charitable Overcoming Barriers to Giving Report , 65% of donors would give more if they knew the impact of their donations. Annual reports are too infrequent and written for foundations and major donors, thus not ideal for reporting impact to small and mid-size donors. M+R Benchmarks Report.

Trend 339

Trend Fundraising Digital Marketing 339

Nonprofit Tech for Good

SEPTEMBER 20, 2018

The first area we analyzed was how organizations are getting donors on their homepage to the donation page. Many donors who come to your site with the intention of donating land on your homepage, so it’s essential to make it abundantly clear where they need to click. A 64% increase in recurring donors. The result?

Stats 277

Stats Giving Fundraising Nonprofit 277

CauseVox

DECEMBER 2, 2024

It’s a day when donors, businesses, and communities come together to create positive change—and it’s also the perfect launchpad for your year-end fundraising efforts. Maybe a volunteer noticed that donors seemed most engaged with a particular theme, or your social media manager saw more traction from one platform over another.

Campaign 97

Campaign Fundraising Donor Social Media 97

NetWits

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. The dominate giving channel for new donors 64 years old and younger is online — not offline. They get worse over time.

Benchmark 144

Benchmark Internet Giving Report 144

Nonprofit Tech for Good

APRIL 18, 2017

In 2010, only 6% of donors said that an e-appeal motivated a gift. Sustainer income from monthly donors grew 10% in 2016. Source: 2016 Luminate Online Benchmark Report. High-wealth donors ($200,000+ in annual household income) give an average of $2,252 annually and 51% prefer to give online.

Social Media 277

Social Media Stats Mobile Media 277

NetWits

MAY 17, 2011

Making Participants and Donors Successful with Mobile Solutions. Organizations increase overall fundraising revenue by 40% more than industry benchmark. Average gift size from email is $60 and average gift size from social media mentions is $40. Understanding the Value of Team Captains.

Fundraising 279

Fundraising Social Social Media Newsletter 279

Nonprofit Tech for Good

JULY 4, 2023

Website Design 94% of consumers/donors say that their first impression of a brand is based on its website’s design. [ M+R Benchmarks ] Organic traffic (website traffic generated by unpaid search results) comprised 38% of all nonprofit website visits in 2022. [ M+R Benchmarks ] Average online gift and mobile giving.

Statistics 246

Statistics Websites Nonprofit Benchmark 246

Nonprofit Tech for Good

JULY 6, 2014

Each time @NonprofitOrgs reaches a 100K-follower benchmark, Nonprofit Tech for Good donates to various nonprofits. More nonprofits are streamlining their online giving process and using more visuals to communicate their gratitude to donors. Add a poll asking donors what prompted them to give. Donate: Oxfam America.

Ideas 279

Ideas Paypal Social Media Donation 279

Nonprofit Tech for Good

MARCH 20, 2018

At the time, making an online donation was a radical concept that executive staff and donors resisted, but it was a new technology that Gen X knew would change fundraising forever – they just didn’t think it would take this long. Source: Benchmarks. 8) 66% of donors have volunteered within the last 12 months.

Stats 263

Stats Fundraising Online San Francisco 263

NetWits

JUNE 7, 2012

Even though December is a universally-accepted annual benchmark that signifies conclusion, certain sectors have their own benchmarks that they count on for donation surges. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Non-December Surges.

Online 221

Online Fundraising Benchmark Report 221

Allegiance Group

JANUARY 8, 2025

As fundraisers, were also storytellers and every donor has a story. When we can identify what those stories are and understand the kind of path our donors follow at each stage of the giving process, we can gently guide their journey, connect with them at a deeper level, build strong relationships, and improve fundraising results.

Map 52

Map Donor Experiment Team 52

Bloomerang

JANUARY 14, 2025

According to the M+R Benchmarks report , fundraising mobile messages generate an average of $92 in revenue for every 1,000 messages sent. Regardless of what you call it, mobile giving is one of the most popular ways for nonprofits to raise moneyand retain more donors on the go. Step 5: Track and analyze data to improve over time.

Mobile 105

Mobile Giving Guide Nonprofit 105

Candid

APRIL 21, 2025

My experience has provided deep insights into donor behaviors, especially within the critical small-dollar segmentthose who contribute less than $5,000 annually but represent 96.9% of all donors, according to FEPs latest quarterly report. compared to the previous year, even as the overall number of donors dropped by 4.5%.

Donor 52

Donor Giving Report Retention 52

Nonprofit Tech for Good

AUGUST 6, 2023

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

Fundraising 246

Fundraising Practice Guide Campaign 246

NetWits

DECEMBER 1, 2011

Because key industry benchmarks and trends show that engagement online through advocacy is an effective springboard for raising money because advocates are 7X more likely to give (full report), compared to non-advocates. The Gift that Keeps on Giving: Build a Sustainer Program. Your support is critical to our ongoing fight. ”.

Giving 235

Giving Advocacy Fundraising Action 235

Bloomerang

NOVEMBER 19, 2021

What if I told you that how you recruit peer-to-peer fundraisers and donors could be more efficient and result in more donations over time? . By creating donor retention strategies for retaining your past fundraisers and donors. Knowing how to say thank you is imperative for retaining your donors and fundraisers alike.

Retention 131

Retention Donor Fundraising Strategy 131

3rd Sector Labs

JUNE 17, 2014

Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends. The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results.

Retention 148

Retention Donor Advice Fundraising 148

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. Access to real-time reports with donor and transaction information for your CRM, and forecasted donations for the month. The appeal of rounded up donations.

Fundraising 291

Fundraising Effective Nonprofit Donation 291

sgEngage

OCTOBER 29, 2021

The new Blackbaud Luminate Online Benchmark Report is out, and it has some significant differences from previous years. Topics Discussed in This Episode: Background on the Luminate Online Benchmark Report. Growth in number of gifts, but not the amounts of the gifts. Growth in first-time online donors.

Blackbaud 98

Blackbaud Benchmark Podcast Report 98

NetWits

MAY 30, 2012

It’s easy to assume that donors are using newer forms of communication to stay connected and support the causes they love. The world of giving is not nearly that neat and homogeneous and the DNA of donors is about as counter-intuitive as it comes. Online Donors Need to be Moved Offline. Online Donors are Worth More.

Online 234

Online Fundraising Offline Mail 234

Get Fully Funded

MAY 16, 2022

Starting a monthly giving program is a great use of your time because monthly donors are the lifeblood of a small nonprofit – bringing in sustainable revenue and creating a safety net of loyal supporters. . For the donor, $20 per month is easier to manage in their budget. Now, what if someone were to give you $20 per month?

Donor 128

Donor Nonprofit Gift Donation 128

Nonprofit Tech for Good

FEBRUARY 8, 2021

The more work you can do before publicly launching, the more time you’ll have to focus on communicating with your donors and fundraisers. Using past campaigns as a benchmark, we set our goal at $50,000. Pro tip: tag your top donors in the post as a shoutout.

Goal 318

Goal Fundraising Help Nonprofit 318

sgEngage

JANUARY 9, 2025

However, this is not a universal benchmark. Find the Right Number for Your Nonprofit Operating Reserves The Nonprofit Operating Reserves Initiative (NORI) Workgroup suggests that the minimum operating reserve ratio at the lowest point during the year should be 25 percent, or about three months of the annual operating expense budget.

Develop 104

Develop Nonprofit Ratio Fund 104

Nonprofit Tech for Good

NOVEMBER 21, 2019

Donors, especially millennial donors, are motivated by specific issues and causes and typically do not have allegiance to specific organizations. This means that nonprofits have to compete with each other for donors’ attention and resources as they gravitate towards causes rather than organizations. It’s time to decide.”.

Storytelling 266

Storytelling Nonprofit Social Media Homeless 266

Candid

FEBRUARY 3, 2025

For example, obtaining high-dollar individual gifts will require different connections and skills than ensuring government funding. These articles offer tips for developing a robust funding strategy. Learning from peers to refine your nonprofit funding strategy.

Impact 109

Impact Nonprofit Grant Foundation 109

sgEngage

NOVEMBER 20, 2024

If a major donor decides to pull back or a grant isn’t renewed, it could jeopardize your programs. Set performance benchmarks (e.g., This could include event sponsorship, volunteer opportunities for employees, or matching gift campaigns. cost per unit or attendee) and use financial data to assess scalability.

Professional 98

Professional Fund Model Build 98

Top Nonprofits

AUGUST 20, 2021

As a nonprofit fundraising professional, you’re well aware that major gifts are some of the most important components of your organization’s overall fundraising strategy. These gifts make up a significant portion of your annual fundraising revenue, and they don’t just appear at random. Track communications with major donor prospects.

Gift 98

Gift Strategy Fundraising Tech 98

Whole Whale

SEPTEMBER 22, 2020

Regardless of the reason why we forget or rely on a basic confirmation page, we’re significantly overlooking the impact a proper ‘thank you’ may have on lifetime donor value. Based on 2019 data benchmarks, 20% of first time donors don’t repeat their gift the following year. Timing: 10-30 days after initial gift.

Donor 98

Donor Time Gift email 98

Robert Weiner

MAY 5, 2010

Convio released their 2010 Online Nonprofit Benchmark Study in March, based on results from nearly 500 clients. Donors were still giving, but in smaller amounts. The average gift size was $80.80. Most organizations saw declines in average gift size. Most organizations saw declines in average gift size.

Stats 131

Stats Online Giving Convio 131

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Nonprofit 71

Get Fully Funded

DECEMBER 17, 2024

The data speaks for itselfaccording to the M+R Benchmarks 2024 report : Of desktop users who made their way to a nonprofits main donation page, only 16% completed a gift. Retaining donors is equally challengingthe average nonprofit donor retention rate is consistently around 45%. Nonprofits have a conversion problem.

Donation 52

Donation Process Online Tips 52

Nonprofit Tech for Good

OCTOBER 25, 2019

The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. Bonus Tip: Identify Major Gift Prospects . His work is focused on nonprofits, advocacy, and public affairs. Find What Works for You.

Facebook 246

Facebook Fundraising Raise Campaign 246

sgEngage

MAY 10, 2023

Major gift donors are a scarce commodity 75% of the benchmark group’s constituents have given less than $100 cumulatively in their lifetime. Your largest donors are getting older Donors are getting older and the time between identification and realization is getting longer.

Fundraising 98

Fundraising Gift Benchmark Blackbaud 98