Nonprofit Tech for Good

JULY 21, 2019

54% of donors worldwide prefer to give via credit or debit card. 11% via direct mail/post. The number of new donors giving to charity declined by 7.3% The number of new retained donors dropped 14.9% ( Fundraising Effectiveness Project ). Email Fundraising. Nonprofits lose 20.18% of their email revenue ($92.8

Stats 279

Stats Social Media NGO Media 279

NetWits

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. The dominate giving channel for new donors 64 years old and younger is online — not offline. They get worse over time.

Benchmark 144

Benchmark Internet Report Giving 144

Get Fully Funded

MAY 16, 2022

Starting a monthly giving program is a great use of your time because monthly donors are the lifeblood of a small nonprofit – bringing in sustainable revenue and creating a safety net of loyal supporters. . For the donor, $20 per month is easier to manage in their budget. Now, what if someone were to give you $20 per month?

Donor 128

Donor Nonprofit Gift Missouri 128

M+R

MARCH 5, 2024

Participating organizations share their supporter email, action, donation, deliverability, engagement, and fundraising behavior. Scout Quest doesn’t ask you to give your donor or activist names or contact information to anyone. and our annual Benchmarks study. But let’s back up for a sec — what is Scout Quest? All are welcome!

United States 98

United States Green Benchmark Registration 98

M+R

FEBRUARY 26, 2024

Participating organizations share their supporter email, action, donation, deliverability, engagement, and fundraising behavior. Scout Quest doesn’t ask you to give your donor or activist names or contact information to anyone. and our annual Benchmarks study. But let’s back up for a sec — what is Scout Quest? All are welcome!

Data 98

Data United States Green Benchmark 98

Nonprofit Tech for Good

OCTOBER 27, 2019

Our partnership model is simple and innovative: in exchange for promoting the 2020 Global Trends in Giving Survey to donors and supporters of nonprofit organizations in your country from March 1 through May 31, 2020 , our partners receive the anonymized survey data for their country or cause. Example 2: You are a media outlet in South Africa.

Global 206

Global Trend South Africa Report 206

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. As a general rule, donations pages should be simple, optimized for mobile giving, and ask for the minimal amount of information required to make a donation and to capture a donor’s contact information.

Practice 342

Practice Online Fundraising Nonprofit 342

Bloomerang

AUGUST 23, 2023

You have a donor database ! Your database is probably home to people from a ton of different sources – your online donors, your direct mail donors, your volunteers, people who signed up on your website, people who registered for one of your events, people who fall into more than one of those categories, etc. Or even 70%?

Report 89

Report Donor Database Template 89

NetWits

JUNE 19, 2012

I was there to share what I’ve learned about engaging email campaigns. After I was done speaking someone said to me, “Who knew there was so much to email?”. The fact is email is an important tool that requires considerable planning, resources and expertise to be successful. As a result, emails expectations have changed.

email 150

email Test Conference Benchmark 150

Bloomerang

AUGUST 16, 2021

Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. One of the biggest problems nonprofits face is improving their low donor retention rate. When you’re losing 8 out of 10 new donors, donor acquisition becomes an expensive proposition.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

EveryAction

SEPTEMBER 2, 2022

Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. Email inboxes are often crowded, and major players in the tech sector have made changes in the recent past that affect the way we understand open rates. Volunteering.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Whole Whale

AUGUST 25, 2021

Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.49. Mail stats. Mail stats. Mail stats.

Stats 96

Stats Trend Mail Fundraising 96

NTEN

AUGUST 5, 2014

At #MFOM14, I participated as a speaker, leading one workshop, Email Marketing to Support Year-Round Online Fundraising , and as a panelist for the session, Visual Communication: Create pictures, videos, and presentations quickly, easily, and affordably. Channels such as social media can really help with this.

Communication 94

Communication email Marketing Reflection 94

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

Benchmark 70

Benchmark Studies Money Raise 70

Care2

AUGUST 28, 2013

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don''t send nearly enough standalone fundraising appeals. In short, more good emails = more revenue. Email marketing is mainly a numbers game.

email 77

email Fundraising ROI Rate 77

Bloomerang

SEPTEMBER 21, 2021

An annual report is an important public document that nonprofits publish each year to communicate with their community and donors. The annual report includes things like your organization’s major accomplishments, benchmarks, and constituent success stories. Share key indicators. . Highlight your supporters. . Highlight your staff. .

Report 113

Report PDF Donor Summary 113

sgEngage

NOVEMBER 24, 2021

All prospects and donors can get involved, despite age, race, location, gender, disposable income, or affiliation. Recently, in The Tipping Point from the Blackbaud Institute , we found that more than one-third of donors say they increased their giving during the pandemic. Every dollar from everyone counts. Share the impact.

Blackbaud 107

Blackbaud Articulate Gift Global 107

NTEN

JULY 13, 2011

The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data.

Benchmark 59

Benchmark Rate Studies Consultant 59

NetWits

JUNE 24, 2011

I spend a couple of days a month on the road, mostly presenting at conferences and user forums on email best practices. Often, I am the only presenter on good old email in a conference packed with sessions about social media and mobile. million donors and more than $1.16 million donors and more than $1.16

Offline 153

Offline Channel Fundraising Mail 153

NetWits

JUNE 7, 2012

Even though December is a universally-accepted annual benchmark that signifies conclusion, certain sectors have their own benchmarks that they count on for donation surges. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Non-December Surges.

Online 221

Online Fundraising Benchmark Report 221

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations.

Strategy 107

Strategy Develop Fundraising Nonprofit 107

Bloomerang

SEPTEMBER 27, 2024

According to the latest M+R Benchmarks report , mobile message volume for nonprofits increased by 40% in 2023, indicating that this channel is here to stay. Text-to-give (also known as text-to-pledge or text fundraising) is a form of mobile fundraising in which donors give by sending a keyword to a text fundraising phone number.

Platform 57

Platform Mobile Giving Pledge 57

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Understand donors’ giving behaviors. Understand donors’ giving behaviors.

Analytics 52

Analytics Data Giving Metrics 52

Connection Cafe

FEBRUARY 14, 2017

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. As fundraisers, we don’t have the option of choosing; we must solicit from existing donors while simultaneously growing prospect lists and converting new leads into first-time donors.

Retention 37

Retention Donor Online Research 37

Connection Cafe

AUGUST 9, 2013

Nonprofits can learn from email campaigns corporate marketers are sending. Corporate email programs have focused on delivering value—they test offers, messaging and more. As a result, email expectations have changed. Your constituents now expect to receive relevant and interesting information in every email.

email 48

email Campaign Test Benchmark 48

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). Saying Thanks.

Raise 208

Raise Relationship Tips Fundraising 208

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. It shows that where we fail to engage donors, we also fail to raise funds.

Channel 118

Channel News Mail Blogger 118

Connection Cafe

FEBRUARY 17, 2014

Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks.

Statistics 55

Statistics North America Benchmark Retention 55

Bloomerang

AUGUST 21, 2023

The Fundraising Planning and Climate Report ’s findings show the following: Adjust fundraising strategies : Based on the report’s predictions, consider adjusting your fundraising strategies to align with the current socioeconomic and cultural climate, and donor preferences. Determine the capacity to give of your donors and funders.

Action 77

Action Report Practice Fundraising 77

Nonprofit Tech for Good

OCTOBER 25, 2023

Email Strategy Only 68% of nonprofits utilize email marketing. Nonprofit Tech for Good Report ] Nonprofits sent an average of 60 email messages per subscriber in 2022, a 15% increase in volume from the previous year. [ Classy.org] 63% of nonprofits use personalization in their email marketing.

Statistics 200

Statistics email Marketing Benchmark 200

CauseVox

JUNE 9, 2021

According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. Either way, it’s time to brush up on your peer-to-peer fundraising chops and check out some online fundraising ideas that you can use to attract donors to your nonprofit.

Ideas 98

Ideas Online Fundraising Charity 98

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Invite donors’ feedback to establish 2-way communication (courtesy).

Newsletter 124

Newsletter email Create Template 124

Care2

NOVEMBER 11, 2009

The Value of an Email. What’s an email worth? selecting the number of addresses you can use a subset, such as all email gathered from a particular source or in a given year, or your entire file. Calculating the average one year value of an email. Number of mailings (enter the number of appeals sent per year).

email 56

email Benchmark Measure Advocacy 56

Care2

SEPTEMBER 30, 2014

The study looked at the flow of donation pages on each of the nonprofits websites as well as email appeals, follow up emails, etc. Forcing users to go through multiple steps is one of the fastest ways to lose donors. 63% offered no action opportunities on their thank you page or emails. Here are some of the key findings.

Studies 78

Studies Online Fundraising Nonprofit 78

Connection Cafe

NOVEMBER 18, 2015

The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. Certainly, a big portion of this is driven by sustaining donors. It impacts your segmentation strategy.

Benchmark 20

Benchmark Online Report Mail 20

CauseVox

OCTOBER 11, 2021

Second, year-end giving gives nonprofits an opportunity to use a big chunk of their resources to meet their annual fundraising goals, and it gives donors a last chance to get a tax-deductible gift out the door. At CauseVox, we’re all about helping everyone to meet their goals – donors and the causes they support.

Guide 76

Guide Giving Campaign Social Media 76

Everyaction

JULY 18, 2018

For example, many consultants include fundraising appeals in emails to their mailing lists in support of their nonprofit clients. A well-laid asset inventory will allow you and your fundraising team to identify and showcase the elements of your nonprofit’s work that donors can weigh and then (hopefully) deem worthy of their support.

Guide 108

Guide Fundraising Nonprofit Template 108