Qgiv

OCTOBER 3, 2023

The last three months of the year are often the most important for nonprofits because of the rise in donations compared to the rest of the year. As always, make sure you account for your organization’s unique history by taking any giving trends found in your donor database into consideration alongside this industry comparison.

Trend 52

Trend Giving Social Media Gift 52

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Nonprofit Tech for Good

MARCH 20, 2018

The first “Donate Now” button was released in 1999 by Groundspring, a nonprofit founded by San Francisco-based Tides Foundation , and throughout the early 2000’s young Gen-Xer nonprofit professionals pioneered the use of “Donate Now” buttons. Source: Benchmarks. Source: Network for Good.

Stats 221

Stats San Francisco Online Fundraising 221

Bloomerang

AUGUST 21, 2023

General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report. Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention. Your own careful review of the report is encouraged.

Action 77

Action Report Practice Fundraising 77

fusionSpan

SEPTEMBER 24, 2024

What if your association could turn every digital interaction into a member recruitment or retention opportunity? According to the 2024 Membership Marketing Benchmark Report , 49% of individual membership organizations use paid digital advertising, with 21% considering it highly effective for recruitment. Leverage Paid Advertising.

Associations 52

Associations Digital Strategy Search 52

Bloomerang

MAY 20, 2024

Imagine harnessing the power of unified data to streamline operations, boost engagement, and drive retention. I really like it; it’s built in a way that a lot of membership organizations that also accept donations are going to be really excited about.” But what if you could simplify this? You’re not alone.

Management 113

Management Profile Analytics Track 113

Allegiance Group

MAY 16, 2024

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. These decreases continue the post-COVID trends, leaving many fundraisers to wonder when they’ll bottom out.

Trend 52

Trend Podcast Nonprofit Retention 52

Nonprofit Tech for Good

JUNE 23, 2020

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. 1) Implement Donation Page Best Practices.

Practice 342

Practice Online Fundraising Nonprofit 342

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Trends Reports First, let’s look at reports that focus on large scale trends impacting the entire sector. This is where the increasing amount of nonprofit sector research reports can help.

Hype 52

Hype Research Marketing Benchmark 52

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. For example, most associations find members don’t volunteer or donate before they have seen value from other activities like courses or publications.

Aggregator 169

Aggregator Associations Activities Active 169

Connection Cafe

FEBRUARY 14, 2017

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. We can see from the 2016 Luminate Online Benchmark Report that nonprofits are having success in both areas, but that between the two, efforts are skewed toward donor retention.

Retention 37

Retention Donor Online Research 37

Qgiv

SEPTEMBER 2, 2022

Through extensive donor and market research, along with insights from supporters’ actual behaviors, she identifies ways fundraisers can leverage trends into enhanced programs and performance. Tracking new giving trends. Micro Donations. Source: One & All human services clients; excludes gifts of $10,000+. Follow the Leaders.

Marketing 52

Marketing Strategy Giving Ukraine 52

EveryAction

SEPTEMBER 2, 2022

If your nonprofit is looking for more reasons to dial in on mobile messaging, M+R’s Benchmarks report has found that texting is growing in the nonprofit sphere—these are just a few key points from 2021’s report : SMS audience sizes grew by 26 percent over the previous year—much faster growth than email audience sizes.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Connection Cafe

FEBRUARY 17, 2014

Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks.

Statistics 55

Statistics North America Benchmark Retention 55

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Major gifts.

Strategy 107

Strategy Develop Fundraising Nonprofit 107

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. In this case, you may aim to upgrade donors to a larger monthly donation. Wealth data.

Analytics 52

Analytics Data Giving Metrics 52

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. Even platforms with no recurring monthly or yearly fee may require a transaction or processing fee to process donations. Software solutions keep the nonprofit sector in motion.

Software 90

Software Free Tools Adobe 90

Saleforce Nonprofit

NOVEMBER 17, 2022

Before even getting started, be clear on what you want to achieve, starting with specific goals and KPIs in mind will help you measure whether or not your campaign has been a success and will give you a benchmark for the next year. Did you know that 65% of donors would give more if they knew the impact of their donations ?

Giving 59

Giving Tips Press Netherlands 59

Connection Cafe

OCTOBER 20, 2014

There were a number of interesting findings from the new Luminate Online Benchmark Report , released at BBCON. billion in online donations, 18 million transactions and 7.6 First-time donations decreased slightly by 1.6%. M+R’s Benchmark Report showed similar conversion rate declines in 2012 and 2013. Register here!

Rate 55

Rate Conversation email Fundraising 55

Connection Cafe

APRIL 5, 2013

Blackbaud’s 2013 Peer to Peer Fundraising Benchmark report provides information that you can use to not only measure your success but to learn about trends and best practices in event fundraising. How are you optimizing your donation forms to increase your online gift average?

Measure 40

Measure Fundraising Benchmark Stats 40

Neon CRM

JULY 19, 2023

Here are 10 year-end giving statistics that show just how important the final month of the year can be—and how your nonprofit can leverage these trends to make your end-of-year campaign a success. Product & Business Updates Donation Form Best Practices Within Neon CRM 10 min read Read Now 3. Then check out the article below!

Statistics 98

Statistics Giving Fundraising Benchmark 98

Connection Cafe

JANUARY 12, 2014

In this npEngage post, One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014 , Frank Barry has rallied some of the industry’s brightest minds to weigh-in on the #1 key to a successful donor retention strategy. Take a look. It’s time to flip that statistic on it’s head.

Communication 32

Communication Retention Childhood Statistics 32

Nonprofit Tech for Good

APRIL 5, 2021

The accepted best practice is to post to Instagram once to three times daily, but for most nonprofits posting more than once daily is a ridiculous benchmark. A growing trend is to use a service, such as Linktree , which allows you to create a link in bio landing page that features multiple links. Add “Donate” stickers to your stories.

Practice 363

Practice Nonprofit Avatar Social Media 363

Neon CRM

MAY 31, 2023

Understanding the Donor Journey Donor Acquisition Donor Retention Donor Stewardship How to Communicate With Your Donors Donor Data Management 1. It’s a framework that outlines the various stages that a donor goes through before and after making a donation. We’re going to share how it’s done. Sound good? Then let’s get started!

Donor 52

Donor Management Guide Retention 52

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Average gifts, retention rates, channel giving, big data, small data…the sheer volume of information involved with fundraising can be daunting.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

Care2

JULY 10, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 34

Social Media Trend Advocacy Online 34

NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? Donor Retention Rate. So why is donor retention such a big deal?

Metrics 87

Metrics Fundraising Retention ROI 87

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. While retention rates have been lower, there are opportunities and questions we still need to address. Is it trending in any direction? Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Connection Cafe

NOVEMBER 2, 2017

If your campaign is beating the benchmarks, it gives you the tools you need to show off to your boss! With an eye towards retention, organizations are doubling down on mission messaging to ensure participants understand the positive outcomes their fundraising dollars are making possible. It’s a P2P staffer’s guilty pleasure.

Data 20

Data Studies Stats Raise 20

Care2

AUGUST 8, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The lesson? Copyright © 2008, Care2.com

New York 28

New York Social Media Conference Advocacy 28

Qgiv

JULY 12, 2021

Online Donation Statistics. Men between the ages of 18 and 34 are more likely to make a charitable donation than any other group. 60% of millennials donate an average of $481 to nonprofits each year. 69% of all donations are made by individuals. 69% of all donations are made by individuals. billion dollars donated.

Statistics 116

Statistics Raise Fundraising Social Media 116

Care2

NOVEMBER 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 31

Social Media Advocacy Online Money 31

Neon CRM

AUGUST 11, 2023

Know Your Audience Storytelling for Impact Leverage Social Media Harnessing the Power of Peer-to-Peer Fundraising Optimizing Your Website and Donation Forms Participate in GivingTuesday Don’t Leave Out Your Board! Dive into your nonprofit’s CRM and start pulling reports to analyze past trends and data.

Help 52

Help Giving Tips Storytelling 52

Bloomerang

JULY 19, 2021

I was recently asked what I saw as a change or trend on the fundraising horizon. For example, simply saying “we prioritize major gifts” or “we focus on donor retention” isn’t helpful without understanding specifically how you’re doing so and then tracking and measuring your results so you can improve. .

Digital 99

Digital Marketing Fundraising Strategy 99

Connection Cafe

APRIL 19, 2019

This is the Sustainer Summit, after all, a group of sophisticated nonprofits committed to growing and strengthening their sustaining donor programs and nothing has been proven to improve retention better than that. Trends for International Relief and Public Broadcasting are mixed but trending upward since FY2014.

Trend 30

Trend Giving Retention Rate 30

Qgiv

JULY 21, 2022

of donors prefer going online to make a donation People receive 121 emails per day on average 76% of people trust ads they receive in the mail 56% of donors regularly attend fundraising events Text fundraising has grown 205% over the last year. Many nonprofits have experienced drastic changes in the digital fundraising landscape.

Channel 59

Channel Marketing Fundraising Mail 59

sgEngage

APRIL 29, 2021

The seventh annual donorCentrics® Sustainer Summit brought together, via webinar, 31 of the nation’s largest national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020. Sustainer Retention.

Retention 52

Retention Gift Conversation Rate 52