Care2

JULY 6, 2023

Many charitable organizations experienced a worrying trend in 2022: A 10% dip in individual donations and a declining donor retention rate. Read on for new research from M+R Benchmarks, Care2, NEON One, Tatango, and more! What can fundraising professionals do to put 2023 back on track?

Research 69

Research Trend Help Benchmark 69

Bloomerang

MAY 20, 2024

Imagine harnessing the power of unified data to streamline operations, boost engagement, and drive retention. I really like it; it’s built in a way that a lot of membership organizations that also accept donations are going to be really excited about.” But what if you could simplify this? You’re not alone.

Management 116

Management Profile Analytics Track 116

Nonprofit Tech for Good

MARCH 20, 2018

The first “Donate Now” button was released in 1999 by Groundspring, a nonprofit founded by San Francisco-based Tides Foundation , and throughout the early 2000’s young Gen-Xer nonprofit professionals pioneered the use of “Donate Now” buttons. Source: Benchmarks. Source: Network for Good.

Stats 233

Stats Online San Francisco Fundraising 233

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Whole Whale

NOVEMBER 10, 2021

App retention rates also indicate that most audiences will be churned through within months. Of these users, 70-80% will then delete or relegate the app within 1 month (benchmarks via Localytics ). This mobile-first approach to turning exercise into donations for charity had good reason for becoming an app. Charity Miles.

Mobile 96

Mobile Build Benchmark Rate 96

EveryAction

SEPTEMBER 2, 2022

Email inboxes are often crowded, and major players in the tech sector have made changes in the recent past that affect the way we understand open rates. The click-through rate for mobile fundraising messages was 6.3 percent , and 10 percent for mobile advocacy messages. Volunteering.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Neon CRM

SEPTEMBER 29, 2023

Creating a donor-centered experience is vital for both immediate results and long-term retention. Asking for a gift from a GivingTuesday donor, for example, will be most appropriate if they already understand how their earlier donation will be used. An optimized donation experience. With that said, let’s dive in.

email 98

email Giving Template Gift 98

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

Hype 52

Hype Research Marketing Benchmark 52

Connection Cafe

OCTOBER 20, 2014

There were a number of interesting findings from the new Luminate Online Benchmark Report , released at BBCON. billion in online donations, 18 million transactions and 7.6 First-time donations decreased slightly by 1.6%. However, conversion rates of those emails dropped 25%. 9 Underutilized Retention Emails.

Rate 55

Rate Conversation email Fundraising 55

Connection Cafe

FEBRUARY 14, 2017

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. We can see from the 2016 Luminate Online Benchmark Report that nonprofits are having success in both areas, but that between the two, efforts are skewed toward donor retention.

Retention 37

Retention Donor Online Research 37

Socialbrite

OCTOBER 6, 2022

As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. Overall, 55% of people who engage with nonprofits through social media end up taking some sort of action, whether it’s donating money, clothing, food or their time. Make donating effortless.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time.

Strategy 106

Strategy Develop Fundraising Nonprofit 106

NetWits

NOVEMBER 15, 2011

This is the time of year that your organization should be raising up to 40% of its donations online. Yes, that’s right – up to 40% of donations come in at the end of the year for many nonprofits that have a solid year-end fundraising plan in place and an engaged list of supporters. The average 1x donation is $60.00.

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive. So, what do you think?

email 52

email Rate ROI Social Media 52

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. In this case, you may aim to upgrade donors to a larger monthly donation. Prospective monthly donors may give annual donations or support your organization in other ways, like volunteering.

Analytics 52

Analytics Data Giving Metrics 52

Bloomerang

AUGUST 21, 2023

Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention. Show appreciation for their contributions and keep them informed about the impact of their donations. sure also to include the overhead rate of staffing and running your nonprofit.

Action 75

Action Report Practice Fundraising 75

Nonprofit Tech for Good

JUNE 23, 2020

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. 1) Implement Donation Page Best Practices.

Practice 341

Practice Online Fundraising Nonprofit 341

NetWits

AUGUST 8, 2012

Many organizations see the immediacy of giving, the larger average donations from online donors, and the relatively low costs in producing solicitations and look no further. However, these lower gift amounts are far outweighed by the significantly higher retention rate of online acquired donors provided by the direct mail channel.

Offline 219

Offline Donor Online Fundraising 219

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. Even platforms with no recurring monthly or yearly fee may require a transaction or processing fee to process donations. Software solutions keep the nonprofit sector in motion.

Software 90

Software Free Tools Adobe 90

The Science Behind Engaging your Supporters

OCTOBER 24, 2018

Rising email spam rates Many nonprofits depend on email as the backbone of their digital fundraising programs. Unfortunately, despite growing list sizes and an increasing average number of sends, spam rates also grew. Slow loading donation pages. Low donor retention. In 2017, the. 2018 Email Deliverability Guide.

Fundraising 66

Fundraising Spam Database Social Media 66

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Text-to-give is one of the easiest and fastest ways to raise donations via SMS messaging. What is the difference between text-to-give and text-to-donate? Plus, text messaging subscriber list size grew by 11%.

Mobile 59

Mobile Guide Giving Fundraising 59

Connection Cafe

JUNE 13, 2013

Benchmarks let us know how we perform compared to our event fundraising peers. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Retention rate (of participants, team captains, team members). Encourage self-donation.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Care2

NOVEMBER 13, 2011

This is the time of year that your organization should be raising up to 40% of its donations online. Yes, that’s right - up to 40% of donations come in at the end of the year for many nonprofits that have a solid year-end fundraising plan in place and an engaged list of supporters. The average 1x donation is $60.00.

Fundraising 73

Fundraising Blackbaud Benchmark Info 73

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. But they tend to make that second donation online only about half the time.”.

Channel 118

Channel News Mail Blogger 118

sgEngage

FEBRUARY 15, 2024

Your organization must have the tools to efficiently collect donations, manage transactions, and ensure the security of donor information. Its payment platform processed donations from millions of generous supporters in 44 countries who flooded the foundation with critically needed gifts.

Process 93

Process Donation Blackbaud System 93

Connection Cafe

MAY 9, 2013

Over time, we’ve isolated certain benchmarks that provide clues to the health of an event. Common peer-to-peer benchmarks include the following: Repeat attendance. Percentage of self-donations. Average donation size. Industry benchmark reports identify how events similar to yours perform in the key performance categories.

Analytics 40

Analytics Benchmark Fundraising Metrics 40

Nonprofits Source

OCTOBER 4, 2023

Let’s say an employee gives to a nonprofit that uses Double the Donation, the world’s most popular matching gift tool. If your company uses a CSR platform that integrates with Double the Donation, your employees can opt for the software to automatically submit a matching gift request to your company.

Software 52

Software Business Guide Companies 52

Tech Soup

MARCH 12, 2013

In their gigantic 2011 email benchmark report, Marketing Sherpa indicated the most effective way to improve email message relevancy was to automatically send email based on triggers.What's a triggered email campaign? 10x Higher Transaction Rates and Revenue. But, what if it didn't have to be that way? And for brands, they work.

email 55

email Marketing Registration Nonprofit 55

Neon CRM

JULY 19, 2023

1/4th of Annual Nonprofit Revenue is Raised in December Source: M+R Benchmarks According to the 2023 M+R Benchmarks Report , December giving accounts for roughly one fourth (26%) of annual nonprofit revenue. Product & Business Updates Donation Form Best Practices Within Neon CRM 10 min read Read Now 3.

Statistics 98

Statistics Giving Fundraising Benchmark 98

Connection Cafe

MAY 20, 2015

Individual participant and team captain retention rates. Average donation amount. Compare your performance to industry benchmarks. This study lets you benchmark your performance against other events in a similar category such as walks, runs, bike, and endurance events. Participation / registration growth.

Benchmark 20

Benchmark eBook Registration Indiana 20

DNL OmniMedia

DECEMBER 13, 2021

Equipped with supporter profiles and a log of all interactions, your nonprofit can craft a strategic plan for stewarding its audience members toward a desired next step– such as making a larger donation or signing up to attend an upcoming event. recurring gifts, planned gifts, and tributes), and process donations.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Care2

MARCH 23, 2009

Direct Mail response rates continue to decline. Online donations make up a significant portion of new donors and revenue. Online donors have slightly lower retention rates overall than traditional donors. Tags: Case Studies Direct Marketing Nonprofit Benchmark Studies Online Fundraising.

Channel 42

Channel Case Study Fundraising Offline 42

Bloomerang

JUNE 20, 2023

Online fundraising allows nonprofits to raise funds from their supporters via the internet, usually using an online donation page. Your nonprofit can expand its reach and encourage additional contributions, and your supporters can more easily donate to your cause. This means they don’t need to be in front of a computer to donate.

Ideas 100

Ideas Guide Online Fundraising 100

Connection Cafe

JULY 17, 2018

donor retention rate in 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. A weak donor retention rate is an alarm bell, suggesting that your mission isn’t finding enough passionate supporters. Do You Know Your Donor Retention Rate?

Retention 34

Retention Donor Rate Gift 34

Care2

MARCH 23, 2009

Direct Mail response rates continue to decline. Online donations make up a significant portion of new donors and revenue. Online donors have slightly lower retention rates overall than traditional donors. Tags: Case Studies Nonprofit Benchmark Studies Online Fundraising Direct Marketing.

Channel 28

Channel Fundraising Case Study Offline 28

Bloomerang

JULY 20, 2023

Online fundraising is the process of raising funds from supporters via the internet, usually using an online donation page. Your nonprofit can expand its reach and encourage additional contributions, and your supporters can more easily donate to your cause. This means they don’t need to be in front of a computer to donate.

Ideas 79

Ideas Online Fundraising Tips 79

Neon CRM

MAY 31, 2023

Understanding the Donor Journey Donor Acquisition Donor Retention Donor Stewardship How to Communicate With Your Donors Donor Data Management 1. It’s a framework that outlines the various stages that a donor goes through before and after making a donation. We’re going to share how it’s done. Sound good? Then let’s get started!

Management 52

Management Donor Guide Retention 52