Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Major gifts.

Strategy 107

Strategy Develop Fundraising Nonprofit 107

Bloomerang

AUGUST 21, 2023

Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention. Show appreciation for their contributions and keep them informed about the impact of their donations. What next steps can you take to communicate more effectively by email, postal mail, and online?

Action 77

Action Report Practice Fundraising 77

Connection Cafe

FEBRUARY 17, 2014

Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks.

Statistics 55

Statistics North America Benchmark Retention 55

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. In this case, you may aim to upgrade donors to a larger monthly donation. Prospective monthly donors may give annual donations or support your organization in other ways, like volunteering. Wealth data.

Analytics 52

Analytics Data Giving Metrics 52

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. But they tend to make that second donation online only about half the time.”.

Channel 118

Channel News Mail Blogger 118

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. But what about reach? billion by 2025.

email 52

email Rate Social Media ROI 52

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Text-to-give is one of the easiest and fastest ways to raise donations via SMS messaging. What is the difference between text-to-give and text-to-donate? Plus, text messaging subscriber list size grew by 11%.

Mobile 57

Mobile Guide Giving Fundraising 57

NTEN

JUNE 8, 2011

The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago. Take some of the key findings: Every year, large proportions of online-acquired donors switch from online giving to offline sources - primarily to direct mail.

Donor 58

Donor Offline Mail Channel 58

DNL OmniMedia

DECEMBER 13, 2021

Equipped with supporter profiles and a log of all interactions, your nonprofit can craft a strategic plan for stewarding its audience members toward a desired next step– such as making a larger donation or signing up to attend an upcoming event. recurring gifts, planned gifts, and tributes), and process donations.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 42

Channel Case Study Fundraising Offline 42

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 28

Channel Fundraising Case Study Offline 28

Neon CRM

MAY 31, 2023

Understanding the Donor Journey Donor Acquisition Donor Retention Donor Stewardship How to Communicate With Your Donors Donor Data Management 1. It’s a framework that outlines the various stages that a donor goes through before and after making a donation. We’re going to share how it’s done. Sound good? Then let’s get started!

Donor 52

Donor Management Guide Retention 52

Nonprofit Tech for Good

APRIL 5, 2021

The accepted best practice is to post to Instagram once to three times daily, but for most nonprofits posting more than once daily is a ridiculous benchmark. To reach the 10,000 follower benchmark, send an email to your list asking your supporters to follow you on Instagram or purchase advertising to secure more followers.

Practice 363

Practice Nonprofit Avatar Social Media 363

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Average gifts, retention rates, channel giving, big data, small data…the sheer volume of information involved with fundraising can be daunting.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Connection Cafe

JULY 17, 2018

donor retention rate in 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. A weak donor retention rate is an alarm bell, suggesting that your mission isn’t finding enough passionate supporters. Do You Know Your Donor Retention Rate?

Retention 34

Retention Donor Rate Gift 34

Bloomerang

MAY 30, 2022

What were our donor retention and new donor acquisition rates? We will grow our donor base by 10% by June using direct mail appeals, social media posts, and our giving day campaign. We will improve overall donor retention by 5% (to 50% overall) by creating and implementing a donor-centered stewardship plan. Direct mail.

Guide 131

Guide Fundraising Social Media Channel 131

Bloomerang

JUNE 20, 2023

Online fundraising allows nonprofits to raise funds from their supporters via the internet, usually using an online donation page. Your nonprofit can expand its reach and encourage additional contributions, and your supporters can more easily donate to your cause. This means they don’t need to be in front of a computer to donate.

Ideas 100

Ideas Online Guide Fundraising 100

Care2

NOVEMBER 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) If you have a street address, mail them!

Social Media 31

Social Media Advocacy Online Money 31

Neon CRM

MAY 18, 2023

Whether you are fully dependent on donations or utilize a variety of revenue sources like government grants, corporate partnerships, major contributions, or membership fees, successful fundraising is key to maximizing your impact on your mission. Common channels include email, direct mail, social media, phone calls, your website, etc.

Raise 98

Raise Strategy Help Fundraising 98

Bloomerang

JULY 20, 2023

Online fundraising is the process of raising funds from supporters via the internet, usually using an online donation page. Your nonprofit can expand its reach and encourage additional contributions, and your supporters can more easily donate to your cause. This means they don’t need to be in front of a computer to donate.

Ideas 81

Ideas Online Fundraising Tips 81

Qgiv

JULY 21, 2022

By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. For example, older donors (65+) still respond well to direct mail offers. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Mail 59

Qgiv

JULY 12, 2021

Online Donation Statistics. Men between the ages of 18 and 34 are more likely to make a charitable donation than any other group. 60% of millennials donate an average of $481 to nonprofits each year. 69% of all donations are made by individuals. 69% of all donations are made by individuals. billion dollars donated.

Statistics 116

Statistics Raise Fundraising Social Media 116

Care2

AUGUST 8, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The lesson?

New York 28

New York Social Media Conference Advocacy 28

Neon CRM

AUGUST 11, 2023

Know Your Audience Storytelling for Impact Leverage Social Media Harnessing the Power of Peer-to-Peer Fundraising Optimizing Your Website and Donation Forms Participate in GivingTuesday Don’t Leave Out Your Board! You can also use your various communication channels (email, direct mail, social media, etc.)

Giving 52

Giving Help Tips Storytelling 52

Care2

JULY 10, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 34

Social Media Trend Advocacy Online 34

sgEngage

APRIL 29, 2021

The seventh annual donorCentrics® Sustainer Summit brought together, via webinar, 31 of the nation’s largest national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020. Sustainer Retention.

Retention 52

Retention Gift Conversation Rate 52

ASU Lodestar Center

AUGUST 24, 2011

Use Your E-mail Signature. A fast and super easy way to market your organization's mission and upcoming events/programs is to make the most of your e-mail signature. This 1, 3, 5 year plan will serve as your road map, illustrating your course and outlining goals and benchmarks to hit. Keep reading. everything.

Communication 93

Communication Effective Impact Benchmark 93

NetWits

MAY 30, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. But they also tend to make a one-time, larger-than-average donation and then disappear for good. i.e. Direct Mail. Download the full Multichannel Fundraising Report. Download Now!

Online 234

Online Fundraising Offline Mail 234

Bloomerang

JUNE 25, 2021

And in order to do an audit and assessment, you have to know what your baseline data is so that you can create some goals around that and then benchmark against those goals. Many mail houses and data systems. Now, 50% of people pay more attention to direct mail than to any other marketing channel. We pay attention to our mail.

Database 67

Database Donor Video Mail 67

Qgiv

MAY 23, 2022

Posting links to your donation forms and promoting your fundraisers on social media can help you run successful fundraising campaigns and reach a wide audience of supporters. In addition to informing your supporters, this kind of education can encourage supporters to donate to your organization to make an impact on the world.

Social Media 52

Social Media Practice Media Strategy 52

NonProfit Hub

MARCH 7, 2016

Create a stellar online donation page. For instance, if you regularly send out direct mail appeals to most of your donors, but you have only a 10% response rate, it might be time to scale back that method. You can do so by: Including a “Preferred Communications” option on your donation form. Discover your donors’ preferences.

Fundraising 28

Fundraising Tips Social Media Method 28

NonProfit Hub

MARCH 10, 2016

Create a stellar online donation page. For instance, if you regularly send out direct mail appeals to most of your donors, but you have only a 10% response rate, it might be time to scale back that method. You can do so by: Including a “Preferred Communications” option on your donation form. Discover your donors’ preferences.

Fundraising 28

Fundraising Tips Social Media Method 28

Connection Cafe

MARCH 23, 2015

Data geeks will love this rapid-fire session covering nonprofit statistics from all areas of the sector, including fundraising, online giving, social media, donor retention, direct mail, and so much more. To really improve our outreach and retention strategies, it’s important to take a hard look at why donors aren’t giving.

Storytelling 20

Storytelling Conference Analytics Philanthropy 20

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). Optimizing your donation form is about removing barriers and thinking simple.

Story 54

Story Nonprofit Social Media Content 54

Connection Cafe

DECEMBER 5, 2017

From donor retention to nonprofit marketing to organizational leadership, every ebook is an invaluable resource. Data to understand and adjust the donor experience to improve loyalty and retention. Donor retention rates across lifecycles. Data to create context, how our fundraising stacks up to peer programs.

Analytics 33

Analytics Data Analysis Metrics 33

Care2

JUNE 29, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Retention rates decreased by a median 1%.

Social Media 31

Social Media Advocacy Fundraising Online 31