Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. How many people attempted to make a donation on your website but left the site before they completed their transaction? Start with benchmark data. For example, retention rates tend to be higher for mid-level and major donors.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

Nonprofit Tech for Good

JUNE 23, 2020

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. 1) Implement Donation Page Best Practices.

Practice 342

Practice Online Fundraising Nonprofit 342

Nonprofit Tech for Good

MARCH 20, 2018

The first “Donate Now” button was released in 1999 by Groundspring, a nonprofit founded by San Francisco-based Tides Foundation , and throughout the early 2000’s young Gen-Xer nonprofit professionals pioneered the use of “Donate Now” buttons. Source: Benchmarks. Source: Network for Good.

Stats 221

Stats San Francisco Online Fundraising 221

DNL OmniMedia

NOVEMBER 12, 2020

As a nonprofit fundraising professional, you know that raising major gifts is one of the most strategic efforts your organization will complete. Major gifts are not only a highly-strategic effort, but also a high-stakes one— for many nonprofits, over 80% of their total fundraising dollars come from major contributions alone.

Metrics 52

Metrics Gift Track Tech 52

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Neon CRM

SEPTEMBER 29, 2023

With 12% of all gifts made during the last few days of the year , fundraising emails are a powerful tool to encourage year-end generosity among your donors. Creating a donor-centered experience is vital for both immediate results and long-term retention. An optimized donation experience. It’s crunch time. A great subject line.

email 98

email Giving Template Gift 98

Neon CRM

SEPTEMBER 7, 2023

In this article, we’ll look at three important steps to take as you start planning your year-end fundraising campaign, including: Setting your year-end fundraising goals Identifying your campaign’s story Planning for donor retention Let’s take a look! Invite your supporters to be a part of the solution to that problem by making a gift.

Campaign 98

Campaign Fundraising Retention Template 98

sgEngage

MARCH 22, 2024

If you have donated money to a quirky aid event focused on snorkeling or a unique chess fundraiser, you know that fundraising events have evolved far beyond the typical 5K runs, cycling events, and charity walks. And they will donate. Build the right-fit event and they will come.

Track 102

Track Activities Activism Active 102

Allegiance Group

MAY 16, 2024

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. High-Level Takeaways from the FEP Report FEP tracks three key metrics: donors, dollars, and retention. Donor-advised funds will likely expand in 2024.

Trend 52

Trend Podcast Nonprofit Retention 52

Connection Cafe

FEBRUARY 14, 2017

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. We can see from the 2016 Luminate Online Benchmark Report that nonprofits are having success in both areas, but that between the two, efforts are skewed toward donor retention.

Retention 37

Retention Donor Online Research 37

Qgiv

OCTOBER 3, 2023

The last three months of the year are often the most important for nonprofits because of the rise in donations compared to the rest of the year. On Giving Tuesday 2022, Qgiv’s platform saw the largest amount of donations occur between 10 a.m. This makes December a great time to promote matching gift options to your donors.

Trend 52

Trend Giving Social Media Gift 52

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Major gifts.

Strategy 107

Strategy Develop Fundraising Nonprofit 107

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. In this case, you may aim to upgrade donors to a larger monthly donation. Here’s how you can learn from data about these donors: Average gift size. Organize them into groups based on their gift sizes.

Analytics 52

Analytics Data Giving Metrics 52

NetWits

AUGUST 8, 2012

Many organizations see the immediacy of giving, the larger average donations from online donors, and the relatively low costs in producing solicitations and look no further. They then continue to give offline in similar proportions in subsequent years, although the amounts are typically not as large as the initial online gift.

Offline 219

Offline Online Donor Fundraising 219

Bloomerang

AUGUST 21, 2023

Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention. Show appreciation for their contributions and keep them informed about the impact of their donations. Launch a Text-To-Give, or Text-To-Donate drive : Your donor likely has a cell phone.

Action 77

Action Report Practice Fundraising 77

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Text-to-give is one of the easiest and fastest ways to raise donations via SMS messaging. What is the difference between text-to-give and text-to-donate? Plus, text messaging subscriber list size grew by 11%.

Mobile 57

Mobile Guide Giving Fundraising 57

Qgiv

SEPTEMBER 2, 2022

Historical support shows that charitable response is swift in response to natural disasters, financial crises such as the Great Recession of 2008 – 2009 and the pandemic, as seen below: Revenue Trend: Human Services Benchmark. Source: One & All human services clients; excludes gifts of $10,000+. Micro Donations. References.

Marketing 52

Marketing Strategy Giving Ukraine 52

Nonprofits Source

OCTOBER 4, 2023

For example, Double the Donation’s matching gift auto-submission tools integrate with leading CSR software providers like Millie, POINT, Selflessly, and Givinga. Let’s say an employee gives to a nonprofit that uses Double the Donation, the world’s most popular matching gift tool. There’s an easy fix to this, though.

Software 52

Software Business Guide Companies 52

Givinga

FEBRUARY 26, 2019

Donation Tracking and Impact Reporting. How Donation Tracking and Impact Reporting Affect Profits. With donation tracking and impact reporting, businesses can collect and analyze data on their philanthropic impact, projecting their results into the market. Belief-driven buyers are now the majority in every age segment.

Profit 45

Profit Software Benchmark Student 45

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. Even platforms with no recurring monthly or yearly fee may require a transaction or processing fee to process donations. Software solutions keep the nonprofit sector in motion.

Software 90

Software Free Tools Adobe 90

Qgiv

JUNE 14, 2021

After all, nonprofits need gifts and donations to sustain them, no matter what their mission or goals might be. Similarly, the other core team members of your nonprofit (including your major gifts officer, your board, your marketing director, etc.) Take a look at this example of a nonprofit’s fundraising calendar.

Develop 98

Develop Calendar Chart Nonprofit 98

sgEngage

FEBRUARY 15, 2024

Your organization must have the tools to efficiently collect donations, manage transactions, and ensure the security of donor information. Its payment platform processed donations from millions of generous supporters in 44 countries who flooded the foundation with critically needed gifts.

Process 95

Process Donation Blackbaud Conservancy 95

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. But they tend to make that second donation online only about half the time.”.

Channel 118

Channel News Mail Blogger 118

Qgiv

SEPTEMBER 24, 2024

According to the 2024 Digital Fundraising Benchmark Report , new donors acquired online gave 19.4% Search for a platform that offers essential fundraising features such as: Branded donation pages. These donation pages allow your organization to solicit gifts on online channels. Donor CRM integration. Recurring giving.

Platform 84

Platform Online Giving Fundraising 84

DNL OmniMedia

DECEMBER 13, 2021

Equipped with supporter profiles and a log of all interactions, your nonprofit can craft a strategic plan for stewarding its audience members toward a desired next step– such as making a larger donation or signing up to attend an upcoming event. recurring gifts, planned gifts, and tributes), and process donations.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Connection Cafe

APRIL 5, 2013

Blackbaud’s 2013 Peer to Peer Fundraising Benchmark report provides information that you can use to not only measure your success but to learn about trends and best practices in event fundraising. Online Gift Average : The average online gift increased in every event type ranging from 2 – 6%.

Measure 40

Measure Fundraising Benchmark Stats 40

Neon CRM

JULY 19, 2023

1/4th of Annual Nonprofit Revenue is Raised in December Source: M+R Benchmarks According to the 2023 M+R Benchmarks Report , December giving accounts for roughly one fourth (26%) of annual nonprofit revenue. Product & Business Updates Donation Form Best Practices Within Neon CRM 10 min read Read Now 3.

Statistics 98

Statistics Giving Fundraising Benchmark 98

NTEN

JUNE 8, 2011

The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago. The study confirms what we already know: online donors are younger, have higher incomes and give larger initial gifts than offline-acquired donors.

Donor 58

Donor Offline Mail Channel 58

M+R

SEPTEMBER 12, 2024

Read time: 4 minutes If you’re a fundraiser (or read Benchmarks! ), you already know that monthly donors are pure gold. As a result, you might be missing out on a lot of revenue and better retention from supporters who are ready to give annually , just not monthly. This gave us precise upsell rates by gift type and audience.

Test 59

Test Gift Oregon Portland 59

Tech Soup

MARCH 12, 2013

In their gigantic 2011 email benchmark report, Marketing Sherpa indicated the most effective way to improve email message relevancy was to automatically send email based on triggers.What's a triggered email campaign? So does this mean nonprofits will see 10x more donations from triggered welcome emails?

email 55

email Marketing Registration Stats 55

Connection Cafe

NOVEMBER 22, 2016

The culture of End-of-Year (EOY) giving is well ingrained in the American donor’s psyche—December is when many nonprofits raise 80% or more of their total revenue for the year, according to Blackbaud benchmark reports. People give in December because nearly every nonprofit asks them to, every December.

Mind 20

Mind Advocacy Organization Fundraising 20

Bloomerang

JUNE 20, 2023

After a year of significant growth, online fundraising grew by a more modest 3% in 2021 , and the number of gifts increased by 5%. Online fundraising allows nonprofits to raise funds from their supporters via the internet, usually using an online donation page. This means they don’t need to be in front of a computer to donate.

Ideas 100

Ideas Online Guide Fundraising 100

Care2

MARCH 23, 2009

When mail donors do give online, they tend to give higher average gifts. Online donations make up a significant portion of new donors and revenue. Online donors have slightly lower retention rates overall than traditional donors. Tags: Case Studies Direct Marketing Nonprofit Benchmark Studies Online Fundraising.

Channel 42

Channel Case Study Fundraising Offline 42

Connection Cafe

NOVEMBER 2, 2017

If your campaign is beating the benchmarks, it gives you the tools you need to show off to your boss! It’s no surprise that participants returning to an event send more fundraising emails, receive more gifts, and raise more money than participants who are new. In 5Ks, they receive four times more gifts than other event participants.

Data 20

Data Studies Stats Raise 20

Bloomerang

JULY 20, 2023

After a year of significant growth, online fundraising grew by a more modest 3% in 2021 , and the number of gifts increased by 5%. Online fundraising is the process of raising funds from supporters via the internet, usually using an online donation page. This means they don’t need to be in front of a computer to donate.

Ideas 81

Ideas Online Fundraising Tips 81

Connection Cafe

JULY 17, 2018

donor retention rate in 2017. In other words, of all the donors who made a gift to a particular nonprofit in 2016, only 45.5% made another gift during 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. Do You Know Your Donor Retention Rate?

Retention 34

Retention Donor Rate Gift 34

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Average gifts, retention rates, channel giving, big data, small data…the sheer volume of information involved with fundraising can be daunting.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43