NonProfit PRO

JUNE 21, 2021

Knowing the different types of fundraising and donations that can happen is a scary task. Download the benchmark study for an in-depth look at 157 GivePanel charities across the US, UK, and Ireland. Understanding how to encourage greater returns from your Facebook fundraisers can be difficult to do.

Benchmark 147

Benchmark Studies Facebook Ireland 147

NonProfit PRO

OCTOBER 7, 2024

Virtuous released its "Nonprofit Fundraising Benchmark Report," providing insight into the seven KPIs that drive nonprofits' growth.

Benchmark 147

Benchmark Report Fundraising Nonprofit 147

Nonprofit Tech for Good

OCTOBER 25, 2022

According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 For example, the Nature Conservancy uses a maroon top bar to send visitors prompted by TV ads to their monthly giving donation page. 2) Slide-in “Donate” prompts. 3) Embedded opt-ins and donation forms in blog and news content.

Websites 360

Websites Action Test Social Media 360

Bloomerang

DECEMBER 2, 2024

Except, there aren’t many donations coming through. Donation page conversion rate: This data point represents the total number of donations you received divided by the number of donation pages, multiplied by 100. Meaning, did you hyperlink more than the words “donate now.”

email 118

email Fundraising Rate Donation 118

Nonprofit Tech for Good

JULY 21, 2019

The typical return donor made a second donation around 349 days after their first donation. 29% of annual donation volume occurs from #GivingTuesday through the end of the year ( The State of Modern Philanthropy Report ). 29% of annual donation volume to nonprofits occurs from #GivingTuesday through the end of the year.

Social Media 279

Social Media Stats Fundraising Media 279

Nonprofit Tech for Good

FEBRUARY 12, 2025

Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook. Rival IQ Social Media Industry Benchmark Report ] 53% of nonprofits spend on social media advertising. M+R Benchmarks Report ] Facebook/Meta results in an average return on ad spend (ROAS) of $0.48 on TikTok. [

Social Media 232

Social Media Statistics Media Social 232

Nonprofit Tech for Good

DECEMBER 4, 2021

100% of donations raised for nonprofits through fundraisers created on Facebook and Instagram go directly to the organization picked by the donor. All donations are processed securely by Facebook Pay , making it easy to donate in just a few taps. This will be available in countries that support nonprofit fundraisers. .

Feeds 339

Feeds Fundraising Nonprofit Facebook 339

Nonprofit Tech for Good

MAY 7, 2024

Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook. Rival IQ Social Media Industry Benchmark Report ] 53% of nonprofits spend on social media advertising. M+R Benchmarks Report ] Facebook/Meta results in an average return on ad spend (ROAS) of $0.48 on TikTok. [

Social Media 219

Social Media Statistics Media Social 219

Get Fully Funded

DECEMBER 17, 2024

The data speaks for itselfaccording to the M+R Benchmarks 2024 report : Of desktop users who made their way to a nonprofits main donation page, only 16% completed a gift. For mobile users, the primary donation page conversion rate was just 10%. Make it easy for supporters to complete their donations.

Donation 52

Donation Process Online Tips 52

Nonprofit Tech for Good

APRIL 18, 2017

Third, the declined use of cash worldwide for purchasing goods and services is continuing and soon new payment systems will become mainstream for making charitable donations. Online donations accounted for 7.2% Source: 2016 Luminate Online Benchmark Report. Source: 2017 Benchmarks Study. of all revenue raised in 2016.

Social Media 276

Social Media Stats Mobile Media 276

Nonprofit Tech for Good

JULY 6, 2014

Each time @NonprofitOrgs reaches a 100K-follower benchmark, Nonprofit Tech for Good donates to various nonprofits. In this last round of donations – $25 to 28 nonprofits ($700 for reaching 700K followers), some progress has been made since the last round of donations made at 600K followers. Donate: Oxfam America.

Ideas 278

Ideas Paypal Social Media Donation 278

Nonprofit Tech for Good

APRIL 2, 2020

In times like this when we’re in a strong economic downturn – and there’s a lot of uncertainty – your major donors may be pausing their donations or limiting them. It’s fun to watch your numbers grow in social shares, or comments and likes, but it becomes really hard to point to those things having a direct impact on donations.

Metrics 337

Metrics Digital Marketing Nonprofit 337

Nonprofit Tech for Good

JULY 4, 2023

M+R Benchmarks ] Organic traffic (website traffic generated by unpaid search results) comprised 38% of all nonprofit website visits in 2022. [ M+R Benchmarks ] The top three sources of website traffic are: Direct (22%) Organic Search (17%) Social (16%). M+R Benchmarks ] Average online gift and mobile giving. per visitor. [

Statistics 246

Statistics Websites Nonprofit Benchmark 246

Candid

JANUARY 29, 2025

Benchmarking against peers can help you refine your assumptions about what being financially sustainable could look likeor develop entirely new assumptions. In this article, well outline a three-step process adapted from our report Finding Your Funding Strategy: Benchmarking 101 , tailored to U.S.-based But where should you start?

Fund 98

Fund Strategy Learning Nonprofit 98

Nonprofit Tech for Good

MAY 29, 2012

Last month I donated online to 25 of my 32 Favorite Nonprofits in celebration of reaching the benchmark of following 100,000 nonprofits, nonprofit staff, and nonprofit service providers on Twitter. The “Donate Now” process of many nonprofits, however, still seems to be stuck in 2005.

Campaign 276

Campaign Online Fundraising Nonprofit 276

NetWits

NOVEMBER 15, 2011

This is the time of year that your organization should be raising up to 40% of its donations online. Yes, that’s right – up to 40% of donations come in at the end of the year for many nonprofits that have a solid year-end fundraising plan in place and an engaged list of supporters. The average 1x donation is $60.00.

Fundraising 234

Fundraising Blackbaud Donation Charity 234

NetWits

FEBRUARY 17, 2012

A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. 43% of these donations were between $1,000 and $5,000. In 2011, 87% of organizations had at least one online gift of $1,000 or more.

Offline 275

Offline Donor Online Benchmark 275

Nonprofit Tech for Good

APRIL 21, 2011

That said, I’ve been saving up and to commemorate 50,000 nonprofits on Twitter I donated $500 to my Favorite Nonprofits. The next benchmark is when I hit 500,000 followers. That will be a $500 donation too. There a handful of nonprofit service providers in there too. GivingIsGood.

Twitter 275

Twitter Nonprofit Ghana Benchmark 275

Nonprofit Tech for Good

DECEMBER 25, 2016

Attendees will gain insight by learning benchmarks for success based on NGOs active online across six continents. Which social networks are used most often by NGOs as well as performance and engagement benchmarks based on the NGO’s size and location.

Social Media 256

Social Media NGO Media Technology 256

M+R

APRIL 22, 2025

We are delighted to be able to share the 2025 M+R Benchmarks Study with you. Our (wonderful, splendid, magnificent) nonprofit participants also shared insights into their strategic approach to everything from generative AI to message research to email and donation page optimization. Get more top-line insights at mrbenchmarks.com.

Benchmark 40

Benchmark Studies Social Media Advocacy 40

Nonprofit Tech for Good

MARCH 20, 2018

The first “Donate Now” button was released in 1999 by Groundspring, a nonprofit founded by San Francisco-based Tides Foundation , and throughout the early 2000’s young Gen-Xer nonprofit professionals pioneered the use of “Donate Now” buttons. Source: Benchmarks. Source: Network for Good.

Stats 260

Stats Fundraising Online NGO 260

Nonprofit Tech for Good

JANUARY 12, 2014

2013 eNonprofit Benchmarks Study. Architecture of a Donate Page. Social Media for Social Good. View Full Infographic. Is My Association Sending Too Much Email? View Full Infographic. View Full Infographic. View Full Infographic. The Digital Giving Index. View Full Infographic. The Rise of the Nonprofit Sector. View Full Infographic.

Social Media 279

Social Media Media Social Fundraising 279

Bloomerang

JANUARY 14, 2025

According to the M+R Benchmarks report , fundraising mobile messages generate an average of $92 in revenue for every 1,000 messages sent. The primary types of mobile giving Text-to-give One of the most popular ways to give on the go is via text-to-give or text-to-donate, which simply involves giving via text message.

Mobile 105

Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

MARCH 31, 2021

It’s worth noting that in the survey the questions about website communications are only presented to those that have working knowledge in nonprofit website management, thus ensuring that the data is sound to use as benchmarks in your nonprofit’s website communications strategy. 6% use Wix. 5% use Squarespace.

Websites 363

Websites Stats Data Nonprofit 363

Nonprofit Tech for Good

APRIL 5, 2021

The accepted best practice is to post to Instagram once to three times daily, but for most nonprofits posting more than once daily is a ridiculous benchmark. To reach the 10,000 follower benchmark, send an email to your list asking your supporters to follow you on Instagram or purchase advertising to secure more followers.

Practice 363

Practice Nonprofit Social Media Facebook 363

Nonprofit Tech for Good

FEBRUARY 12, 2021

By Kelly Pullin , Marketing Manager at RoundUp App – the nation’s largest tool for rounded up donations, giving nonprofits across the country a new stream of recurring giving. According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%.

Fundraising 291

Fundraising Effective Nonprofit Donation 291

Nonprofit Tech for Good

SEPTEMBER 17, 2019

Attendees will also gain insight by learning benchmarks for success as revealed in the 2019 Global NGO Technology Report. Which social networks are used most often by NGOs as well as performance and engagement benchmarks based on the NGO’s size and location. •

Communication 224

Communication Practice New Zealand Fundraising 224

NonProfit PRO

AUGUST 11, 2022

Recent donorCentrics Sustainer Benchmarking studies show that some 6% of monthly donors will make at least one extra gift a year when asked, so not asking is definitely leaving money on the table. Here's how to go about it.

Gift 279

Gift Donor Benchmark Studies 279

NetWits

JUNE 7, 2012

Even though December is a universally-accepted annual benchmark that signifies conclusion, certain sectors have their own benchmarks that they count on for donation surges. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Non-December Surges.

Online 221

Online Fundraising Benchmark Report 221

NetWits

MAY 17, 2011

Organizations increase overall fundraising revenue by 40% more than industry benchmark. percent of impressions into donations. Users raise six times more than non-users. Fundraising emails have a 90% or greater open rate and a 25% conversion rate. Twitter and Facebook updates convert roughly 0.25

Fundraising 279

Fundraising Social Social Media Newsletter 279

Nonprofit Tech for Good

DECEMBER 3, 2020

In terms of Facebook Ads cost benchmarks, here is a useful summary from Web FX based on $300 million in spending: 4) Add a “Donate” button to your page and posts. Once approved for the tools, the first step is to add a “Donate” button to your Facebook Page. If it works, increase frequency to twice weekly.

Facebook 364

Facebook Practice Nonprofit Social Media 364

Nonprofit Tech for Good

JULY 29, 2022

These days are aimed at rallying communities together to maximize awareness, engagement, and donations. In this free webinar , you’ll learn: Giving Day trends and benchmarks – why they’ve grown in popularity. But did you know that GivingTuesday isn’t your only giving day opportunity?

Giving 221

Giving Free Nonprofit Awareness 221

Nonprofit Tech for Good

SEPTEMBER 17, 2023

You can use that benchmark to determine how well your ad copy is performing. For example, if you set up a conversion action for when someone donates to your nonprofit, you will be able to see the campaign, ad group, keyword, search term, and ad copy that led to that conversion! If you did not, this does not apply to you.

Campaign 307

Campaign Evaluation Grant Google 307

Nonprofit Tech for Good

SEPTEMBER 20, 2018

After selecting 115 nonprofits spanning 9 verticals, we made recurring donations to each one (or at least we tried). The first area we analyzed was how organizations are getting donors on their homepage to the donation page. The answer… 71% of organizations have a call-to-action that simply says, “Donate.” Why does this matter?

Stats 276

Stats Giving Fundraising Nonprofit 276

NetWits

DECEMBER 1, 2011

Because key industry benchmarks and trends show that engagement online through advocacy is an effective springboard for raising money because advocates are 7X more likely to give (full report), compared to non-advocates. Would you please take the next step and make a donation today? Our success depends on help from people like you.

Giving 235

Giving Advocacy Fundraising Action 235

Nonprofit Tech for Good

NOVEMBER 7, 2019

With no developer coding required, nonprofits can easily customize buttons, logos, donation and fundraising pages, and ticket and registration components to match their brand and fundraising needs. 4) Easy-to-install donate button. GoFundMe has also launched an easy way for nonprofits to collect donations from any website.

Charity 224

Charity United States Registration New Zealand 224

Nonprofit Tech for Good

JANUARY 9, 2020

donations, by following these steps: Understand U.S. donors can be found and which platforms those kinds of donors use when they prepare to make overseas donations. Presented here is a roadmap for differentiating your international organization – in a competitive U.S. philanthropic market with more than 1.5

Storytelling 279

Storytelling Active Activism Activities 279