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In the newest eNonprofit Benchmarks report from NTEN and M+R Strategies, it’s easy to see what a compelling cause may be to Millennial donors: disaster. This rebound was led by an enormous 163% increase in the International sector due to emergencies like the earthquake in Haiti and flooding in Pakistan.
This is the first time that the indices have included fundraising data related to the 2010 Haiti earthquake. The Blackbaud indices include organizations that raised money specifically for Haiti relief in the year-over-year analysis. Some important trends will be explored later to show analysis of post-Haiti giving.
Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? Are enewsletters still worth your organization’s time? Are nonprofits experimenting with mobile more?
All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking What’s Different One Year After Haiti? The earthquake occurred at 4:53pm EST and the epicenter was 16 miles west of Port-au-Prince, Haiti. Nonprofit organizations responded to the disaster and so did their supporters.
Earthquakes in Haiti, Chile, and New Zealand along with floods and landslides in other parts of the world drove donors to give online. All four of the Social Services organizations raised a significant amount of their online giving because of disaster relief efforts.
The year-over-year growth was in large part due to the tremendous amount of online giving towards the Haiti Earthquake. It is also worth noting that online giving spikes during disasters or extraordinary circumstances. In non-disaster fundraising, The Communities Foundation of Texas raised $10.7 How do you know all this stuff?
Downtime may be hard to come by with SXSWi , NTC and AFP International activity this week, but just in case you have a few minutes to burn waiting for a flight, train or a panel to start, I’m arming you with some exhilarating reading material — the Convio Online Marketing Nonprofit Benchmark Index Study. What about Haiti relief?
Haiti-related giving shaped 2010 trends January 2010 had the largest percentage of online giving for the entire year. This change can almost single handedly be attributed to giving to Haiti relief efforts. With some basic information an organization can start benchmarking their own performance against their peers in the analysis.
The negative trend continues to show the impact of Haiti giving in 2010 compared to 2011. The Blackbaud Index of Online Giving reports that online revenue decreased by 10.6% for the 3 months ending March 2011 as compared to the same period in 2010.
Disaster Giving Trends 7% of organizations received contributions for the Haitian earthquake relief, and 3% received donations for Pakistan flood relief. Of the organizations receiving gifts for Haiti, 59% passed the donation along to another organization and 41% funded their own relief efforts. sectional studies.
This increase is especially noteworthy considering the substantial giving to Haiti in the prior year period.” This decrease continues a trend from January and is attributable to the large amount of Haiti relief giving in 2010. million in yearly revenue on a monthly basis.
Convio acquired StrategicOne earlier this year, and they have done significant analytics on disaster donations with some hefty data sets to look at, so Katie Beth had some excellent suggestions. A disaster happened and an organization receives a sudden, spontaneous burst of giving. Do you even know your own benchmarks?
If you haven't yet downloaded the free eNonprofit Benchmarks Study , released in April in partnership with M+R Strategic Services , you should definitely do that now. You can find a more recent update that focuses on the Facebook fundraising efforts of the Red Cross since Haiti on Inside Facebook.
Tags: Blackbaud Index , Fundraising , Online Giving Similiar Articles Blackbaud Index for September 2010 Blackbaud Index for October 2010 Blackbaud Index for March 2011 Blackbaud Index for February 2011 Disaster Giving and The Blackbaud Index blog comments powered by Disqus Previous: What’s Different One Year After Haiti?
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