Nonprofit Tech for Good

OCTOBER 25, 2022

According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 capture an email address] through digital advertising. A growing trend is to add large, visually prominent CTAs to the body of blog posts and news articles approximately halfway down the page. to secure a lead [i.e., 1) Top bar opt-ins and links.

Websites 328

Websites Action Test Social Media 328

Nonprofit Tech for Good

JANUARY 12, 2014

Like everyone, we’re inundated as well and increasingly need to see important data about nonprofit technology trends in visual format. Nonprofit Communications Trends 2014. What’s Trending with Foundations and Social Media? 2013 eNonprofit Benchmarks Study. The Digital Giving Index. GivingTuesday 2013.

Social Media 275

Social Media Media Social Fundraising 275

Nonprofit Tech for Good

MARCH 20, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. M+R Benchmarks ] 25% of online donations were made on a mobile device in 2022. [ increase in revenue. billion—only 0.6%

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Statistics Fundraising Online Nonprofit 226

Nonprofit Tech for Good

JULY 21, 2019

1% via text message ( Global Trends in Giving Report ). 92% of donors say it is important that NGOs, nonprofits, and charities make a concerted effort to protect their contact and financial information from data breaches ( Global Trends in Giving Report ). Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ).

Social Media 279

Social Media Stats Fundraising Media 279

Nonprofit Tech for Good

JULY 4, 2023

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the website statistics listed below can guide your nonprofit in creating and maintaining a website that maximizes the user experience and fundraising success. M+R Benchmarks ] Average online gift and mobile giving. per visitor. [

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Statistics Websites Nonprofit Benchmark 245

Nonprofit Tech for Good

MARCH 2, 2021

The Open Data Project seeks to gain a better understanding of how NGOs, NPOs, and charities worldwide use technology for digital marketing and fundraising. Here are some simple suggestions: NGOs, NPOs, and charities can use the data to help craft their digital marketing and fundraising strategies. Why the Open Data Project?

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Project Open Data NGO 290

M+R

OCTOBER 15, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. . Related Links: Benchmarks UK is here!

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Benchmark Data Map Help 106

M+R

NOVEMBER 29, 2021

Hoping to hop on the 2022 Benchmarks train? This Friday (December 3) is the last day to sign up to be part of the next Benchmarks journey ! And please reach out to benchmarks@mrss.com with any questions. The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data.

Benchmark 98

Benchmark Advocacy Studies Analysis 98

M+R

OCTOBER 20, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. And reach out to benchmarks@mrss.com if you have any questions!

Benchmark 21

Benchmark Studies Trend Advocacy 21

NetWits

JUNE 7, 2012

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Non-December Surges.

Online 221

Online Fundraising Benchmark Report 221

sgEngage

MARCH 8, 2024

The 16th annual Blackbaud Luminate Online Benchmark Report is here! It’s a reliable touchstone to identify giving trends as well as shifts in sustainer and email engagement in the nonprofit digital space. Putting Benchmarks into Action What does all this mean for nonprofit marketers and fundraisers?

Blackbaud 105

Blackbaud Benchmark Online Report 105

NTEN

NOVEMBER 19, 2014

Which is why we’re excited to invite organizations to participate in M+R and NTEN’s 2015 Benchmarks Study to help determine this year’s industry standards for online fundraising, advocacy, and list building. Still not clear on what Benchmarks is or why you will love being a part of it? benchmarks mrbenchmarks nonprofit benchmarks'

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Benchmark Studies Nonprofit Metrics 99

NTEN

NOVEMBER 14, 2013

A quick glance at the term “content marketing” on Google trends will shed some light on how hot. We look forward to reporting back to you on the trends we uncover over the years to come. Here are a few of our first year benchmarks. By Frank Barry , Director of Digital Marketing at Blackbaud.

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Content Benchmark Trend Marketing 86

M+R

APRIL 7, 2021

Here it comes, hot off the presses: The 2021 M+R Benchmarks Study will go live on Wednesday, April 21. It’s all the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. . 2021 Benchmarks UK FAQ. Everything you need to know about participating in the 2021 Benchmarks.

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Benchmark Studies News FAQ 87

Nonprofit Tech for Good

FEBRUARY 12, 2025

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful social media strategy. Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook.

Social Media 189

Social Media Statistics Media Social 189

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. We probably won’t know for sure until next year.

Benchmark 81

Benchmark Digital Report Advocacy 81

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Nonprofit Tech for Good

MAY 7, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful social media strategy. Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook.

Social Media 176

Social Media Statistics Media Social 176

M+R

APRIL 16, 2024

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? This made the Benchmarks’ website data much more difficult to analyze.

Benchmark 75

Benchmark Analytics Google Comparison 75

.orgSource

MAY 14, 2024

The Heartfelt Journey HEART supported my personal journey through change, and it can also help organizations manage and succeed in unpredictable digital markets. Humanize— Ensure that digital initiatives enhance personal connections. They prioritize the individual needs at the center of every digital strategy.

Leadership 221

Leadership Technology Associations Discussion 221

.orgSource

JUNE 24, 2024

And, without guidance, trying to keep pace in an unpredictable digital market can be a frustrating exercise. At.orgSource we call this new benchmark for performance Association 4.0, The competitive landscape is crowded, the workforce has shifted, and digital skills are the norm. Be prepared to act on trends and avoid disruption.

Associations 221

Associations Professional Leadership Skills 221

Classy

JULY 19, 2021

The COVID-19 pandemic drastically increased nonprofits’ reliance on video marketing in order to stay afloat during uncertain times, but when the shelter-in-place order was lifted, the focus on digital tools didn’t diminish. 3 Nonprofit Video Marketing Trends to Note. Keep Your Finger on the Pulse.

Video 118

Video Trend Strategy Marketing 118

M+R

NOVEMBER 28, 2022

The deadline to join the 2023 Benchmarks Study is THIS Friday, December 2. The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. We hope you’ll join us and participate in our upcoming 2023 M+R Benchmarks. And reach out to benchmarks@mrss.com if you have any questions!

Benchmark 76

Benchmark Studies Trend Advocacy 76

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. There are rage tweeters and arrogant trolls that occasionally trend to the top. People who are active on Twitter tend to be plugged into current events and trending news.

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Twitter Practice Nonprofit Social Media 343

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

Benchmark 65

Benchmark Studies Metrics ROI 65

Care2

FEBRUARY 7, 2014

The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. This is the second consecutive year that online giving has experienced double-digit growth rates. What trends did your nonprofit notice in 2013? This just in!

Benchmark 73

Benchmark Studies Online Donation 73

M+R

SEPTEMBER 10, 2024

And, turns out, there’s a lot to learn from food banks when it comes to digital fundraising too! This year for the first time, we’re sharing the Food Bank Edition of Benchmarks publicly! The average digital revenue growth for food banks from 2019 to 2020 was a mind-boggling 501% increase according to M+R’s Benchmarks!

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Benchmark Hunger Advocacy Channel 65

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits.

Practice 342

Practice Fundraising Online Nonprofit 342

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. Are there 2020 trends that we will continue to see in 2022? There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%

Online 118

Online Fundraising Benchmark Blackbaud 118

Nonprofit Tech for Good

DECEMBER 3, 2020

This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads.

Facebook 364

Facebook Practice Nonprofit Social Media 364

Care2

MAY 19, 2014

Is your nonprofit investing the right amount of money, resources, and strategy into digital? Heck, even the NYT admitted in a leaked report that they are struggling with their digital strategy. The goal of the report was to determine how nonprofits are approaching digital investment. Probably not. 332 individuals responded.

Digital 73

Digital Money Nonprofit Mobile 73

sgEngage

NOVEMBER 30, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking What is Jumo? But this is an important step for the nonprofit sector and its move into the digital age. Their experience comes from a digital perspective and there is no such thing as “we’ve always done it this way.&#

Trend 96

Trend Nonprofit Blackbaud Social Media 96

Nonprofit Tech for Good

NOVEMBER 22, 2016

Furthermore, email revenue grew by 25% in 2015, faster than the 19% overall rate of online revenue growth ( 2016 M+R Benchmarks Study ). 3) The Rise of Digital Payments on Social Media. 3) The Rise of Digital Payments on Social Media. In the United States nonprofits can now directly accept digital payments inside of Facebook.

Technology 100

Technology Trend Social Media Nonprofit 100

M+R

JUNE 27, 2024

Read time: 2 minutes For fans of M+R Benchmarks: The Game, the latest expansion pack has arrived: 2024 UK/Ireland Benchmarks , presented in partnership with our fellow gamemasters at Rally. Give it a read, and let us know at benchmarks@mrss.com if any questions come up! Let us know here. first appeared on M+R.

Ireland 52

Ireland Benchmark ROI Gift 52

Nonprofit Tech for Good

JULY 5, 2020

We studied 778 nonprofit organizations’ video posts on Facebook, Twitter and Instagram from January 1, 2019 – December 31, 2019 to establish benchmarks, identify trends, and uncover insights. The Nonprofit Video Index. But if you tell a story that makes viewers feel afraid or sad, expect more comments than shares. Emotions + Surprise.

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Video Share Social Nonprofit 321

Bloomerang

JULY 19, 2021

This digital-first fundraising post is the first in a six-part series. . I was recently asked what I saw as a change or trend on the fundraising horizon. Here are my top six fundraising strategies for 2021: Investing in digital-first fundraising and marketing communications. Mastering online user experience and messaging.

Fundraising 105

Fundraising Digital Strategy Marketing 105

Whole Whale

AUGUST 25, 2021

In fact, giving predictions continue to follow an increasing trend across the next five years. 6 Trends in Fundraising Since 2015. Giving trends up, consistently. In another four to five years, the annual giving amount is expected to keep this upward trend. Random but interesting facts Whole Whale Benchmarks.

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Stats Trend Fundraising Mail 96