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5 Innovative Digital Strategies to Boost Association Revenue

fusionSpan

What if your association could turn every digital interaction into a member recruitment or retention opportunity? In a world where having an online presence is vital, your association must consider how every digital touchpoint can help attract and retain members. Standing out online entails more than just having a website.

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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. M+R Benchmarks Report.

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Why omni-channel fundraising works at year-end

EveryAction

If you think about the ways brands and organizations interact with you leading up to the holidays, you’ll notice how those communications are cohesive and accurate in real time—but they’re not coming to you in just one channel or avenue. Digital ads For example, say you’re interested in buying a TV, or a really cool new toy for your children.

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Highlighting 9 bbcon 2024 Sessions for Raiser’s Edge NXT® Users

sgEngage

This session is designed as an interactive panel, with a brain trust of long-time Raiser’s Edge masters. Digital Pipeline Management: Harnessing Analytics and Automation for Midlevel Donor Cultivation Looking for practical strategies to engage potential donors who have eluded your major giving prospect list?

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Quick bites: 2021 End-of-Year Fundraising

M+R

And the thing is, both of these activities expose our fundamental impatience — whether we’re sneaking a quick taste of pre-baked cookie dough or frantically hitting refresh on our fundraising results. . In 2020, maybe your results fell (because COVID) or rose (because COVID). Related Links: Come join Benchmarks 2022!

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Text donor love to boost your end-of-year giving

EveryAction

M+R’s Benchmarks report found that 54 percent of nonprofit web traffic in 2021 came from mobile devices—meaning that on a very basic level, donors are interested in interacting with nonprofits using their smartphones. Twelve months later, they reviewed the results. It’s clear: texting is now the status quo.

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Decoding Nonprofit Research: Ensuring Authenticity Over Marketing Hype

Neon CRM

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. These types of reports may include benchmarking data, but that data will be much more specific than reports that explore broad trends.

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