Blackbaud Data Highlights Giving Trends
NonProfit PRO
DECEMBER 18, 2023
Blackbaud unveiled its "Blackbaud Luminate Online Benchmark Report 2022" and "Peer-to-Peer Benchmark Report 2022."
Benchmark Data Trend 
Announcing the 2021 Open Data Project!
Nonprofit Tech for Good
MARCH 2, 2021
Open data is the idea that some data should be freely available to everyone to use a nd republish as they wish. The Open Data Project seeks to gain a better understanding of how NGOs, NPOs, and charities worldwide use technology for digital marketing and fundraising. The more survey respondents we have, the better the data.
Project 
290
290 Join 12,000+
professionals
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
10 Digital Marketing & Fundraising Trends for Nonprofits in 2022
Nonprofit Tech for Good
DECEMBER 8, 2021
Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. M+R Benchmarks Report. Global Trends in Giving Report. 10) Follow Emerging Trends. To purchase the recording, please email your request to Heather Mansfield.
Trend 311
311 
[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising
Nonprofit Tech for Good
JUNE 1, 2021
The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.
email 335
335 
Grassi Launches Benchmarking Survey of Nonprofit Industry
NonProfit PRO
JUNE 10, 2021
The 2021 Nonprofit Leaders Survey is designed to elicit candid feedback on the trends, outlooks and greatest challenges nonprofits are facing today and provide valuable benchmarking data to help nonprofit leaders uncover the greatest areas of opportunity and growth in the wake of the COVID-19 crisis.
Benchmark 165
165 
2011 donorCentrics Internet and Multichannel Giving Benchmarking Report
NetWits
MAY 31, 2011
Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits.
Benchmark 144
144 
Come join Benchmarks 2022! Help us map the whole year in data.
M+R
OCTOBER 15, 2021
The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. . Related Links: Benchmarks UK is here!
Benchmark 105
105 
19 Must-See Social Media and Fundraising Infographics for Nonprofits
Nonprofit Tech for Good
JANUARY 12, 2014
Like everyone, we’re inundated as well and increasingly need to see important data about nonprofit technology trends in visual format. Nonprofit Communications Trends 2014. What’s Trending with Foundations and Social Media? 2013 eNonprofit Benchmarks Study. Why Smart Social Marketers Think Mobile First.
Social Media 275
275 
Data Nerd Alert: Social Networking Benchmark Report 2012
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 13, 2012
Note from Beth: This is a banner week for data nerds! Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report. 2012 Nonprofit Social Networking Benchmark Report [INFOGRAPHIC] guest post by Frank Barry. Frank Barry shares this guest post summarizing results.
Social Network 107
107 
82 Fundraising and Social Media Stats for Nonprofits
Nonprofit Tech for Good
JULY 21, 2019
1% via text message ( Global Trends in Giving Report ). 92% of donors say it is important that NGOs, nonprofits, and charities make a concerted effort to protect their contact and financial information from data breaches ( Global Trends in Giving Report ). Emerging Trends. The average online gift in 2018 was $96.40
Stats 279
279 
4 Unique Call-to-Actions to Test on Your Nonprofit’s Website
Nonprofit Tech for Good
OCTOBER 25, 2022
According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 A growing trend is to add large, visually prominent CTAs to the body of blog posts and news articles approximately halfway down the page. to secure a lead [i.e., capture an email address] through digital advertising. 1) Top bar opt-ins and links.
Websites 327
327 
10 Donation Page Best Practices for Nonprofits
Nonprofit Tech for Good
APRIL 15, 2020
It’s also worth noting that according to the Global Trends in Giving Report , 10% of donors worldwide prefer to give directly through their bank account. per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. Monthly donors give $35.46 4) Experiment with default donation amounts.
Practice 363
363 Attention Nonprofit #DataNerds: A Few Recent Research Studies on Data, Technology, Funding, and Trends
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 15, 2013
In the last few weeks, there have been a few good research studies and web sites relaunched that cover technology, data, funding, and trends. Here’s a roundup. Foundation Center’s Glasspockets Site ReLaunches with A Wealth of Data About Foundation Transparency. The Glasspockets Site has just been relaunched.
Studies 119
119 
Be Part of the 2023 M+R Benchmarks Study!
M+R
OCTOBER 20, 2022
The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. Your data security and anonymity are VERY IMPORTANT to us.
Benchmark 21
21 
Deadline THIS Friday! Sign up for the 2022 Benchmarks!
M+R
NOVEMBER 29, 2021
Hoping to hop on the 2022 Benchmarks train? This Friday (December 3) is the last day to sign up to be part of the next Benchmarks journey ! And please reach out to benchmarks@mrss.com with any questions. The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data.
Benchmark 98
98 
Attention Nonprofit Data Nerds: The 2012 eNonprofit Benchmarks Study Is Here
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 12, 2012
Part of the M+R Infographic for Benchmark Study. You can do a “quick and dirty” benchmark study by looking at one or two similar organizations. But it is really nice to have some industry wide numbers. How does your organization identify benchmarks as part of its measurement process? Check out the infographic.
Benchmark 100
100 
Nonprofits: Be part of the 2015 Nonprofit Benchmarks Study!
NTEN
NOVEMBER 19, 2014
Are you ready to crunch some serious numbers and dive deep into nonprofit data? Which is why we’re excited to invite organizations to participate in M+R and NTEN’s 2015 Benchmarks Study to help determine this year’s industry standards for online fundraising, advocacy, and list building. benchmarks mrbenchmarks nonprofit benchmarks'
Benchmark 99
99 
Report release: The 2014 Nonprofit Benchmarks Study
NTEN
APRIL 9, 2014
Our response: what does the data say? Published today, M+R and NTEN’s 2014 Nonprofit Benchmarks Study returns for the eighth year. Here are 8 big trends that emerged from the nonprofits we surveyed: The average one-time online donation amount to a nonprofit was $68 in 2013.
Benchmark 98
98 
2010 Nonprofit Social Network Benchmark Report
NTEN
APRIL 20, 2010
The second annual Nonprofit Social Network Benchmark Report, a joint project of Common Knowledge, thePort, and NTEN, has hard data and insights on the trends surrounding social networking technology as part of nonprofit organizations' marketing, communications, fundraising, and program services.
BREAKING NEWS: The 2021 M+R Benchmarks Study arrives 4/21
M+R
APRIL 7, 2021
Here it comes, hot off the presses: The 2021 M+R Benchmarks Study will go live on Wednesday, April 21. It’s all the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. . 2021 Benchmarks UK FAQ. Everything you need to know about participating in the 2021 Benchmarks.
Benchmark 94
94 
Google Analytics and Benchmarks: HAWK
M+R
APRIL 16, 2024
Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! So here’s your action item: If your organization hasn’t already, save any existing UA data before this date for historical tracking! We’ll wait. Ok, back with us?
Benchmark 75
75 
Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 4, 2013
Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. But bench learning can be richer than simply collecting numbers.
Benchmark 105
105 
Blackbaud Luminate Online® Benchmark Report Highlights
sgEngage
MARCH 8, 2024
The 16th annual Blackbaud Luminate Online Benchmark Report is here! It’s a reliable touchstone to identify giving trends as well as shifts in sustainer and email engagement in the nonprofit digital space. Putting Benchmarks into Action What does all this mean for nonprofit marketers and fundraisers?
Benchmark 82
82 
10 Twitter Best Practices for Nonprofits
Nonprofit Tech for Good
APRIL 10, 2022
There are rage tweeters and arrogant trolls that occasionally trend to the top. People who are active on Twitter tend to be plugged into current events and trending news. 28-Day Summary Featured on the Twitter Analytics Dashboard: Data Provided for Tweets: 9) Experiment with Twitter Ads. Twitter can be mean.
Twitter 342
342 
Time’s almost up! Join us for Benchmarks 2023
M+R
NOVEMBER 28, 2022
The deadline to join the 2023 Benchmarks Study is THIS Friday, December 2. The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. We hope you’ll join us and participate in our upcoming 2023 M+R Benchmarks. Your data security and anonymity are VERY IMPORTANT to us.
Benchmark 75
75 
2010 Online Giving Trends
sgEngage
FEBRUARY 15, 2011
All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 2010 Online Giving Trends Posted by Steve MacLaughlin on February 15th, 2011 Blackbaud released its 2010 Online Giving Report today. Over the next few weeks I’ll be going through some of the findings and trends in the report.
Trend 83
83 Nonprofit Social Media Benchmarks: How Does Your Org Compare?
NTEN
MAY 2, 2011
The 2011 Nonprofit Social Network Benchmark Report found that 30% of Master Fundraisers – those that brought in more than $100,000 – were small organizations and a further 8% were medium-sized. You'll: Learn key trends in nonprofits' use of social media and how they're resourcing it. Discover three year trends and changes from 2010.
Benchmark 79
79 
6 Nonprofit Video Marketing Trends and Tips to Guide Your Online Strategy
Classy
JULY 19, 2021
3 Nonprofit Video Marketing Trends to Note. Be sure to use targeted keywords in your titles, meta data, and meta descriptions. Engagement rates for a 30-second video will naturally surpass those of a 30-minute video, so make sure to map your long-form video engagement benchmarks accordingly. Keep Your Finger on the Pulse.
Video 118
118 
Attention Data Nerds! NTEN Change Journal: It’s All About Data
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 5, 2012
The new issue of the NTEN Change Journal is all about data! Or rather how we all should love data! Whether you call it data-driven or data-informed , the issue has several excellent articles about how to use data for decision-making as well as lots of useful tips! It’s a must read for data nerds.
Journal 100
100 
Latest Trends in Online Fundraising
NTEN
SEPTEMBER 9, 2010
But the latest online giving data shows continued growth. The Blackbaud Index of Online Giving was launched this year and measures online giving data from more than 1,700 organizations. The Index shows that online giving remained positive during most of 2009 and the trends for 2010 have been very encouraging.
Trend 86
86 New on SSIR: Learning to Draw, Socializing Fundraising, and More from the Nonprofit Technology Conference #12NTC
Amy Sample Ward
MAY 6, 2012
The session by Jeff Shuck of Event 360 took the conversation to the next level, honing in on how to successfully use member data in your communications. Beth Kanter, a thought leader on technology for nonprofits, presented a great session on data visualization and shared some low-cost tools for organizations to use.
Conference 197
197 
2011 donorCentrics Internet and Multichannel Giving Benchmarking.
sgEngage
MAY 31, 2011
This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Retention rates for online donors continue to lag offline donor trends. Observations: The participants in the benchmarking group are dominated by direct mail focused nonprofits.
Benchmark 73
73 How are you using metrics, benchmarks, and experiments to improve your Facebook presence?
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 24, 2010
The Facebook Insights tool lets you see trends Fan acquisition and subscription. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size. Is this a meaningless set of data or useful? How often do I need to post content to keep fans engaged and attract new fans?
Metrics 98
98 
Nonprofit Benchmark Study Shows Online Donations Increased by 13.5%
Care2
FEBRUARY 7, 2014
The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. What trends did your nonprofit notice in 2013? Marketing Research Nonprofit Benchmark Studies Online Fundraising Trends' This just in!
Benchmark 73
73 
10 Online Fundraising Best Practices for Nonprofits
Nonprofit Tech for Good
JUNE 23, 2020
The third post in this series, 10 Donation Page Best Practices for Nonprofits , provides detailed advice, but its worth reiterating that the first step in being successful in online fundraising is having well-designed, data-driven donation pages. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts.
Practice 342
342 
10 Email Marketing Best Practices for Nonprofits
Nonprofit Tech for Good
FEBRUARY 12, 2020
According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print). The good news is that modern design trends for mobile email are also compatible with desktop email. Email messaging raised 28% of all online revenue in 2017.
email 363
363 Attention Nonprofit #datanerds: Data-Informed Fundraising!
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 6, 2012
RT @ kanter what every #datanerd needs in their wardrobe – I Love Data T-shirt bit.ly/QlhMt4. The September, 2012 Issue of the NTEN Change Journal is pure crack for nonprofit #datanerds (folks who would definitely wear a t-shirt emblazoned with “I Love Data!” Mission Measurement (@MissionMeasure) September 5, 2012.
Attention 100
100 
Social Media Nonprofit Benchmarks
Care2
JULY 22, 2010
One of the biggest questions nonprofits have been asking for the past couple of years, is what benchmarks should they be using for social media? The 2010 Nonprofit Benchmarks Report released by NTEN has some great data that nonprofits can use for guidance. Nonprofit Social Media Benchmark Data You Need to Know.
Benchmark 62
62 Infographic: 2012 Nonprofit Benchmarks
Care2
MARCH 23, 2012
The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Can’t wait to get your hands on the data?
Benchmark 72
72 Benchmarks Extra: Correlations
NTEN
JULY 13, 2011
The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data.
Benchmark 59
59 
Annual M&R Benchmarks Study Released
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 26, 2017
One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.
Benchmark 65
65 
Benchmarks 2024 — the Food Bank Edition
M+R
SEPTEMBER 10, 2024
This year, a record 27 regional food banks participated in M+R’s annual Benchmarks Study covering mostly digital fundraising, marketing, advertising, and advocacy metrics (and here’s another plug…if you haven’t dug into this year’s study, do it now!). This year for the first time, we’re sharing the Food Bank Edition of Benchmarks publicly!
Benchmark 64
64 
Demographics via Candid: A data-driven approach to encourage equitable funding practices
Candid
JANUARY 4, 2023
Candid saw an opportunity to relieve this data-request burden while also providing a standardized benchmark measurement for the entire sector: enter Demographics via Candid. At the same time, our partners commit to retrieving and using the demographic data from Candid’s nonprofit profiles instead of asking for it separately. .
Demographics 111
111 Top States for Loyal & Wealthy Donors | Nonprofit Trends with.
sgEngage
DECEMBER 14, 2010
All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Top States for Loyal & Wealthy Donors Posted by Steve MacLaughlin on December 14th, 2010 Blackbaud has a tremendous amount of data about the nonprofit sector. That’s the power and importance of benchmarking.
Let's personalize your content