sgEngage

JULY 20, 2021

From formal Diversity and Inclusion Programs to product responsibility and safety, the types of initiatives are wide-ranging. As I looked a little deeper into social justice issues that companies try to address with their programs, I found that these initiatives can look vastly different around the globe.

Government 98

Government Social Blackbaud Companies 98

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). To the strategic services team, it’s our bible.

Rate 139

Rate San Diego Open Benchmark 139

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Convio 71

Allegiance Group

MAY 16, 2024

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. High-Level Takeaways from the FEP Report FEP tracks three key metrics: donors, dollars, and retention. But don’t just set it and forget it.

Trend 52

Trend Podcast Nonprofit Retention 52

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Obvious event metrics to follow are the basics, like these: Total amount raised.

Metrics 42

Metrics Benchmark Fundraising Stats 42

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Source Everything ! That's easy enough to calculate if you track the numbers.

Metrics 55

Metrics Benchmark Rate Newsletter 55

EveryAction

AUGUST 11, 2016

In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. What email deliverability isn’t is a metric that enough nonprofit fundraisers look at to determine the efficacy of their email programs.

email 100

email Spam Money Fundraising 100

sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. However, keep in mind that it’s a less straightforward metric in the case of capital campaigns than it is for annual campaigns you might host.

ROI 78

ROI Campaign Gift Metrics 78

sgEngage

MAY 30, 2024

Of course, many diverse factors contribute to retention or conversely, turnover, and the past several years have been rocky in this regard. Perhaps employees fill out a standard survey beforehand or receive your notes ahead of time so that you can both be prepared to have as productive a conversation as possible.

Retention 94

Retention Management Tips Nonprofit 94

Classy

JULY 28, 2021

By tracking your results year over year, you can explore opportunities for further acquisition and conversion optimization. Grow Your Recurring Giving Program. Consider the different types of recurring giving programs that might be best suited for your nonprofit’s community. Incorporate Different Payment Options.

Experiment 93

Experiment Donation Ideas Create 93

Qgiv

DECEMBER 7, 2022

Standardization around portfolio tracking, donor interactions, documenting proposals, and next steps is critical to the health and sustainability of any fundraising program. Are annual giving and sustainer donor programs a priority? Data is critically important to the success of a portfolio management and moves management program.

Database 52

Database Track Donor Management 52

Candid

FEBRUARY 9, 2023

i While the survey focuses on salary rather than total compensation (which is a more holistic way to look at the full take-home differences), it provides a helpful metric to use as a baseline. While not a representative sample of institutional funders, it’s one of best avenues for detailed exploration and benchmarking of salaries.

Ratio 95

Ratio Survey Sample Foundation 95

3rd Sector Labs

APRIL 23, 2014

That targeted message might include updated data about your newest service programs in the community. QUESTION: NTEN just held an online fundraising benchmark webinar, where they talked about email open rates being low, and organizations raising something like $17 for every 1000 emails sent. And you need updated contact information.

Data 133

Data Management Rate Benchmark 133

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Folks from larger organizations identified one challenge with the first step, which is get sign off and buy in on what to measure. Notes one participant, “It definitely gave us the ability to work around chicken & egg conversations. This conversation explored common pitfalls to analysis approaches and how to avoid them.

Summary 94

Summary Social Media Measure Media 94

NTEN

APRIL 16, 2009

Let's take a quick tour of the most important metrics, and take the first step to improving your email campaign performance through evaluation and optimization. You can divide the key metrics into offensive and defensive variables. Offensive Email Metrics. Conversion Rate = # Conversions / # Emails Delivered.

Metrics 53

Metrics email Campaign Rate 53

Connection Cafe

APRIL 26, 2018

All sectors experienced growth in their online giving programs in 2017, showing that this type of giving continues to grow as donors shift in age and other demographics. Sue Cunningham: Institutions are using a variety of tactics to grow online giving programs. increase in giving.

Education 23

Education Trend Conversation Giving 23

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

Notes one participant, “It definitely gave us the ability to work around chicken & egg conversations. One question that bubbled up was about specific techniques to measure or benchmark your nonprofits social media strategy and execution. There are specific metrics for specific platforms.

Measure 102

Measure Social Media Media Benchmark 102

M+R

FEBRUARY 4, 2021

Revenue increases were widespread, but not uniform—some nonprofits saw an influx in mid-level and large gifts, while others grew their low-dollar conversions. Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers. Ad programs are growing up.

Fundraising 98

Fundraising Gift Rate email 98

Beth's Blog: How Nonprofits Can Use Social Media

MAY 11, 2016

So here are four principles we used in designing GuideStar Platinum : Nonprofits should choose metrics that make sense for them. We have gathered 700 suggested metrics for our Common Results Catalog —but nonprofits can always add their own metrics, too. It is valuable to identify cases where nonprofits use common metrics.

Measure 50

Measure Metrics Nonprofit Ratio 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. It uses metrics to measure your results and help you improve your strategy over time.

ROI 104

ROI Social Media Media Social 104

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 4: Define your benchmarks. Step 5: Define your metrics. The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Flickr Photo by HorrorTaxi.

Results 98

Results Metrics Measure Associations 98

Care2

SEPTEMBER 30, 2014

The report is troubling because the nonprofit community has been doing online fundraising for years and there are established best practices for optimizing conversions. Conversions: What percentage of people who clicked on the donate link, donated money. Marketing Research Metrics Nonprofit Benchmark Studies Online Fundraising'

Studies 78

Studies Online Fundraising Nonprofit 78

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. industry benchmarks.

Social Media 102

Social Media Map Strategy Media 102

Nonprofits Source

JANUARY 23, 2023

Through the Google Ad Grants program , nonprofits everywhere can leverage pay-per-click (PPC) marketing for free. Best of all, there are professional Google Grants managers out there to help you navigate the program and make the most compelling ads possible. We recommend you reach out to their team for all your Google Grants needs!

Grant 52

Grant Google Management Guide 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

I’ve developed a maturity of social media practice model called “ Crawl, Walk, Run, Fly.&# I have used this to design peer learning programs, develop curriculum, and work one-on-one with organizations – here in the US and in places around the world. Ask: What Area Practice Do We Want To Improve? Case study is here ).

Social Media 99

Social Media Measure Media Social 99

NonProfit Hub

FEBRUARY 18, 2021

How can I measure and track our overall fundraising program? . You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change?

Metrics 87

Metrics Fundraising Retention ROI 87

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. I’d love to see a survey of nonprofit measurement practice that quantifies this.

Results 95

Results Data Charlotte Measure 95

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Rate Social Media Nonprofit 52

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) I hope the data is useful to everyone.

Convio 31

Convio Benchmark Studies Social Media 31

Connection Cafe

AUGUST 9, 2013

Corporate email programs have focused on delivering value—they test offers, messaging and more. Conversely, if you’re not delivering personalized content, your email could negatively impact your relationships. I’ve worked with many nonprofits that have seen a good jump in clicks and conversions from subject line testing.

email 48

email Campaign Test Benchmark 48

Tech Soup

OCTOBER 31, 2011

These questions and more were answered in a recent Twitter conversation on data and analytics. ” TechSoup’s Coleridge likens analytics to a roadmap that guides where an organization wants to go with benchmarks that mark the progression to a goal. Why does data matter to nonprofit organizations and what data matters?

Analytics 65

Analytics Data Analysis Chart 65

Care2

NOVEMBER 4, 2011

In my own experience, many of the useful metrics that were typically included in Postrank reporting emails simply stopped appearing. Even small changes to your program are likely to be a big deal to someone in your community. Marshall Kirkpatrick shared his frustration about the issues saying.

Change 66

Change Yahoo Delicious Google 66

sgEngage

MAY 17, 2021

A: Colleges and universities have shown huge dedication to this work for a long time, including things like need-blind admission, outreach and service programs, scholarships and financial aid, and other approaches. We will soon publish results from our work in alumni engagement metrics, and that insight should help institutions as they plan.

Education 58

Education Conversation Giving University 58

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Defined Audience.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

While we have articulated our main goal and identified our stakeholders, we are still actively exploring what kind of investment we can make and what various benchmarks mean to us and more importantly what we should do with the numbers we collect. Starting Conversations. Convert —> loyalty. Learn (about followers).

Measure 97

Measure Social Media Media Social 97

Tech Soup

AUGUST 6, 2015

You soldier on and set up Google Analytics, hoping that the data can start a conversation with everyone, despite the initial reluctance. You can increase that number exponentially if you know where previous conversions came from. What if you brought in lunch for the office if you were able to hit key benchmark goals?

Culture 36

Culture Data Create Case Study 36

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

He said that things in the field happen in spaces between particles- the analogue is a conversation between people. The important thing is having the conversation. You don’t want to create an extra program or extra work, it has to support your existing marketing goals. It was not a success - at least not yet.

Marketing 70

Marketing Social Social Media Blackboard 70