Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. Track your own data.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. Tune up your tracking in advance of key moments.

Fundraising 98

Fundraising America United States Test 98

Qgiv

DECEMBER 7, 2022

Few things are as important to successful fundraising teams as clean data around your prospect portfolio and moves management. However, many organizations fail to properly track gift officer portfolios, gift officer actions and donor pipeline management within their donor database management. Donor Database Management Essentials.

Database 52

Database Track Donor Management 52

Nonprofit Tech for Good

APRIL 2, 2020

2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. By increasing your conversion rate to 1.5% Focusing on your conversion rate is one of the few things you can do that can truly multiply your results. 3) Engagement.

Metrics 297

Metrics Digital Marketing Retention 297

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. 1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. Not all fundraising programs look alike.

Action 76

Action Report Practice Fundraising 76

Nonprofit Tech for Good

APRIL 10, 2022

It’s OK to not include links in conversational tweets and replies, but even then sharing links to resources or call-to-actions (CTAs) is often appropriate and useful, especially in Twitter Threads. That said, if engaging in a public conversation on behalf of your organization on Twitter is unsettling, there are other ways to engage: 1.

Twitter 336

Twitter Practice Social Media Nonprofit 336

Get Fully Funded

FEBRUARY 22, 2022

As your nonprofit starts to blossom, don’t be surprised if you are conflicted over how much to spend on nonprofit administration, especially fundraising. And fundraising. As the costs add up, you might be asking: How much of a nonprofit’s annual budget should be spent on administrative tasks and fundraising? The training.

Fundraising 132

Fundraising Charity Mail Nonprofit 132

Everyaction

JULY 18, 2018

For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. Fundraising plan summary.

Guide 108

Guide Fundraising Nonprofit Template 108

Allegiance Group

MAY 16, 2024

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. These decreases continue the post-COVID trends, leaving many fundraisers to wonder when they’ll bottom out. Still, it’s a concerning trend.

Trend 52

Trend Podcast Nonprofit Retention 52

Classy

JULY 28, 2021

See What’s New In Fundraising. Get ready to deep dive into new considerations based on new data and what it shows us for the future of fundraising. Track Top Donor Acquisition Days. By tracking your results year over year, you can explore opportunities for further acquisition and conversion optimization.

Experiment 93

Experiment Donation Ideas Create 93

NetWits

APRIL 6, 2012

While we were there, Blackbaud, NTEN and Common Knowledge released the 2012 Nonprofit Social Networking Benchmark Report. As social media, marketing and communications, and fundraising types continue to download and read the report we’re seeing more interest in the value nonprofits are placing on a Facebook Like (i.e.

Facebook 241

Facebook San Francisco Benchmark NTEN 241

sgEngage

MAY 30, 2024

Of course, many diverse factors contribute to retention or conversely, turnover, and the past several years have been rocky in this regard. Perhaps employees fill out a standard survey beforehand or receive your notes ahead of time so that you can both be prepared to have as productive a conversation as possible.

Retention 94

Retention Management Tips Nonprofit 94

M+R

JUNE 18, 2024

From a pure advertising perspective, we cannot overstate the case for doing this: if this is not enabled, conversion tracking & ability to optimize ads will be extremely limited, unquestionably and dramatically impeding your ability to effectively advertise. Cookieless reporting: what’s your approach, and what are your benchmarks?

Alternative 105

Alternative Google Audio Test 105

Whole Whale

AUGUST 25, 2021

6 Trends in Fundraising Since 2015. For example, fundraising platform Fundly projects that the global crowdfunding market will almost triple by 2025. Here are some key things to know about fundraising online. Since Facebook’s fundraising tools launched in 2015, the platform has raised more than $2 billion for nonprofits.

Stats 96

Stats Trend Mail Fundraising 96

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. There are many reasons why opting for a free fundraising solution could be tempting to your nonprofit: You might be curious about the impact that paid donor database solutions can have on your nonprofit.

Software 89

Software Free Tools Adobe 89

CauseVox

JULY 10, 2024

Well Aware’s success teaches us valuable lessons in creative and effective fundraising. Whether it’s through a quirky challenge like the Shower Strike or by integrating sustainable practices, we think there’s much that can be learned from Well Aware to enhance any organization’s fundraising efforts.

Awareness 66

Awareness Campaign Raise Story 66

CauseVox

JUNE 7, 2022

Usually, $10,000 is a common benchmark (but splitting that into two payments of $5,000 over two years could still be considered a major gift.). Diane was named a top-25 fundraising consultant by Philanthropy Media in 2016. Below are some of our major takeaways from the conversation! Watch the webinar on-demand here. Negotiating.

Money 64

Money Donor Tips Technique 64

sgEngage

AUGUST 8, 2022

Often, in fundraising, people would like to know the ROI of various ways of raising money. Dataro has written a clear and effective post on calculating ROI for fundraising campaigns. By most people’s tally, capital campaigns are the most cost-effective form of fundraising. What’s the ROI, for example, of your annual gala?

ROI 78

ROI Campaign Gift Metrics 78

Greater Giving

OCTOBER 13, 2022

There’s a science behind WHY people give, and you can harness it to have more successful fundraising campaigns. Call on that shared passion for the mission to shape your conversation with your donor. Prove your track record to earn their trust. Donors Give Because They Have a Personal Connection.

Giving 85

Giving Gift Nonprofit Donor 85

NTEN

JUNE 4, 2013

In the spring of 2013, NTEN and Avectra surveyed nonprofit communications, fundraising, and leadership staff about their engagement data management practices, findings, and future plans. And very few organizations are applying that data to make decisions about their programs or measure their strategic outcomes.

Studies 89

Studies Data Report Management 89

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Let’s take three different trends reports and outline how to use them to optimize your fundraising strategy. This is where the increasing amount of nonprofit sector research reports can help.

Hype 52

Hype Research Marketing Benchmark 52

NonProfit Hub

OCTOBER 25, 2016

For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters.

Analytics 28

Analytics Goal Conversation Rate 28

Connection Cafe

APRIL 26, 2018

As reflected in the recently released Charitable Giving Report Spotlight: How Fundraising Performed in the Higher Education Sector in 2017 , donors have responded to the calls for support in a resounding way. The percentage of total fundraising that came from online giving reached 7.3%–a record high for higher education.

Education 23

Education Trend Conversation Giving 23

Qgiv

SEPTEMBER 24, 2024

Increasing your nonprofit’s fundraising capacity is essential to compete in today’s fundraising environment. According to the 2024 Digital Fundraising Benchmark Report , new donors acquired online gave 19.4% This shows the value of dedicating more resources to growing your online fundraising efforts.

Platform 84

Platform Online Giving Fundraising 84

DNL OmniMedia

NOVEMBER 12, 2020

As a nonprofit fundraising professional, you know that raising major gifts is one of the most strategic efforts your organization will complete. Major gifts are not only a highly-strategic effort, but also a high-stakes one— for many nonprofits, over 80% of their total fundraising dollars come from major contributions alone.

Metrics 52

Metrics Gift Track Tech 52

The Science Behind Engaging your Supporters

JUNE 10, 2019

According to the M+R Benchmarks Reports , in 2018 mobile accounted for 48% of all traffic to nonprofit websites. Part of this can be chalked up to the conversion rates on mobile. Nonprofits reported that desktop conversion rates hovered around 21% with mobile conversion rates coming in at only 9%.

Mobile 61

Mobile Donation Rate Conversation 61

Achieve

MARCH 31, 2021

However, as with many other fundraising and operational initiatives, the COVID-19 pandemic has thrown a considerable curve-ball to the nonprofit sector. successfully fundraising. This exploratory study, conducted by a third-party fundraising consultant, gauges your (and your donors’) readiness for a capital campaign.

Campaign 98

Campaign Phase Studies Consultant 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

Surveys can help get data to form a baseline, benchmark, or inform strategy. Surveys can also provide useful data to track progress along the way. Fundraising team. Jo Johnson from the London Symphony uses survey data to help track conversions from conversations on Facebook to ticket purchases at the box office.

Social Media 95

Social Media Analytics Tools Media 95

Get Fully Funded

MAY 16, 2022

Building a robust monthly donor program is a Fundraising 101 strategy, but some nonprofits keep this strategy on the bench and instead look to events and campaigns for quick returns. I once sat at a fundraising lunch wanting to make a commitment for $1,000 to the nonprofit but didn’t have the ability to write that check that day.

Donor 128

Donor Nonprofit Gift Missouri 128

Care2

APRIL 24, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Reference Sheet: Keep the benchmark rates at your finger tips with this handy reference sheet!

Benchmark 28

Benchmark Studies Social Media NTEN 28

Care2

MARCH 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Online fundraising, email list growth and website traffic continue to increase.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

MAY 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Tracking Earned Media Monitoring earned media has become a lot easier and faster.

Track 41

Track Social Media Media Advocacy 41

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

With the digital communications landscape evolving at light speed we wanted to track challenges, leadership attitudes, measurement strategies and 2014 investment plans. The survey is currently in the field but initial responses show broad adoption and rising confidence and sophisticated use of online and social tools.

Social Media 108

Social Media Arts Social Media 108

Nonprofit Tech for Good

MAY 25, 2024

Below, you’ll get a primer to set you up for better fundraising in the future. The CRM is the single source of truth for the organization, tracking all engagement for each donor. Open rates , click-through rates , conversion rates , and other metrics measure the effectiveness of your fundraising efforts.

Marketing 197

Marketing Fundraising Test Nonprofit 197

Everyaction

JUNE 11, 2018

M+R Benchmarks Report , 40% of nonprofit website visitors in the year 2017 were using a mobile phone - a 9% increase from the year prior. Mobile users, however, had just an 8% conversion rate. According to the recently released. In 2017, mobile list sizes grew by 35%, and this number is expected to continue increasing.

Mobile 65

Mobile Technology Social Media Phone 65

NonProfit Hub

MARCH 10, 2015

Being a startup ourselves, we understand the challenges of fundraising as a small organization. But we’ve also worked with nationally-known, well-established NPOs who face challenges in the fundraising. For online fundraising, there are only three: traffic, conversion rate and average gift. Fundraising Coach Marc A.

Share 28

Share Tips Fundraising Test 28