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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Using an out of date email list.

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11 LinkedIn Group Management Best Practices for Nonprofits

Nonprofit Tech for Good

As with most other communities, the magic number when you no longer need to actively promote your group and it grows on its own hovers around the 5,000-member benchmark. Requiring approval to join forces you to be engaged in your group on a regular basis and take responsibility for monitoring spam.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

3) Upload visual content that tells the story of your organization. That’s equivalent to sending an email to your supporters and 98% of your emails going to spam folders. Experiment with content, your tone, and your call-to-donate messaging. either way, Facebook organic reach is estimated to be an abysmal 2%.

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10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

The accepted best practice is to post to Instagram once to three times daily, but for most nonprofits posting more than once daily is a ridiculous benchmark. The research is based on brands with a large following, a vast array of visual content, and a significant budget for advertising. Post Content That Inspires Engagement.

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10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

If an email displays poorly on a mobile device, no matter how good the content is, it’s likely to be deleted in under three seconds and as many as 15% of users will even unsubscribe , instead of delete. The time invested in ramping up your campaigns and the content strategy behind it is well worth it in terms of return on investment (ROI).

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How to Maximize Impact of Nonprofit Newsletters - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

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Tools Galore in Online Communications - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" spam filters: are you using spam-like words in any of your content?