sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. Are there 2020 trends that we will continue to see in 2022? There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%

Online 103

Online Fundraising Benchmark Adwords 103

fusionSpan

SEPTEMBER 24, 2024

According to the 2024 Membership Marketing Benchmark Report , 49% of individual membership organizations use paid digital advertising, with 21% considering it highly effective for recruitment. A slow-loading website frustrates users and increases your bounce rate. Leverage Paid Advertising. Put thought into your landing pages.

Associations 52

Associations Digital Strategy Search 52

EveryAction

JULY 12, 2023

This means now you’re probably getting email targeting you with more content and reminders about the item you were looking for. We also know that in 2021, the clickthrough rate for mobile fundraising messages was three times higher than the clickthrough rate for email fundraising messages.

Channel 224

Channel Work Fundraising Movie 224

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 336

Twitter Practice Social Media Nonprofit 336

Nonprofit Tech for Good

JUNE 18, 2024

It’s during those early months, and sometimes years, when your nonprofit is most likely to experience the fastest organic growth rate of new followers. Now is a good time to stretch your social media manager skills and try a new tone or content. 3) Post content that inspires engagement. Learn more & register !

Practice 184

Practice Social Media Profile Nonprofit 184

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. While open rate is a great statistic for assessing subject lines, luckily click-through rate still reigns supreme among email data. Benchmark Data Now. Use your UTMs.

email 104

email Marketing Test Mail 104

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Trends Reports First, let’s look at reports that focus on large scale trends impacting the entire sector. This is where the increasing amount of nonprofit sector research reports can help.

Hype 52

Hype Research Marketing Benchmark 52

Connection Cafe

NOVEMBER 7, 2014

Nonprofit marketers are doing more with content marketing – and feeling more confident about their effectiveness. In fact, sixty-six percent of nonprofits are focused on becoming better storytellers and sixty-three percent are working on creating better visual content. What is Content Marketing? Everyone is searching.

Content 45

Content Storytelling Marketing Chart 45

sgEngage

NOVEMBER 10, 2023

The trend leans heavily toward a monthly gift cadence, with 94% of recurring donors preferring to give monthly. Increases Retention Rates and Donor Life Cycle With each recurring donation, your organization may send thank-you notes with suggestions to stay engaged beyond financial support. And donors like it.

Donation 52

Donation Blackbaud Gift Retention 52

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Engagement with content. Engagement level.

Analytics 52

Analytics Data Giving Metrics 52

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

Metrics 49

Metrics Spam Fundraising Rate 49

The Science Behind Engaging your Supporters

JUNE 10, 2019

According to the M+R Benchmarks Reports , in 2018 mobile accounted for 48% of all traffic to nonprofit websites. Part of this can be chalked up to the conversion rates on mobile. Nonprofits reported that desktop conversion rates hovered around 21% with mobile conversion rates coming in at only 9%.

Mobile 61

Mobile Donation Rate Conversation 61

Nonprofit Tech for Good

JUNE 23, 2020

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005.

Practice 342

Practice Online Fundraising Nonprofit 342

Everyaction

JUNE 11, 2018

M+R Benchmarks Report , 40% of nonprofit website visitors in the year 2017 were using a mobile phone - a 9% increase from the year prior. And it's not just websites that are affected by the trend toward mobile - more and more communication now happens through cell phones. Mobile users, however, had just an 8% conversion rate.

Mobile 65

Mobile Technology Social Media Phone 65

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Major gifts.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Bloomerang

DECEMBER 19, 2023

We’ve grouped these solutions into the following categories: Donor Management Fundraising Project Management Communication Design Forms Marketing Events Website Content Management System As you assess each option, keep in mind that seemingly “free” platforms may still come with costs.

Software 88

Software Free Tools Adobe 88

NetWits

NOVEMBER 11, 2010

I’m sure more people will come in the door to read the content because of the title. Then back it up with great content. Now, I firmly believe in keeping your email clean and free of unnecessary imagery (as well as unnecessary content), but going 100% plain text is a step in the wrong direction. No Call to Action.

email 212

email Profit Registration Review 212

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. This has had an impact on email response rates, which declined about 25% in the nonprofit sector in 2013. You will see common trends that you can address.

email 75

email Advocacy Social Network Social Media 75

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. This has had an impact on email response rates, which declined about 25% in the nonprofit sector in 2013. You will see common trends that you can address.

email 70

email Advocacy Social Network Social Media 70

Forum One

SEPTEMBER 7, 2021

From improvements in user experience to new trends in visual design and technical performance, there are a lot of factors that are fundamental or high on your priority list. Website personalization is the process by which individualized, relevant, and targeted content is created to suit a user’s online experience.

Websites 56

Websites Strategy Change Management Digital 56

Nonprofit Tech for Good

OCTOBER 25, 2023

M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns. Nonprofit Tech for Good Report ] Only 13% of nonprofits are using gated content to grow their email list.

Statistics 200

Statistics email Marketing Benchmark 200

Neon CRM

AUGUST 10, 2023

There are also VIP tickets available for Radical Impact that come with all session recordings and session notes, custom slides and speaker content, a bonus marketing strategy from Community Boost, additional CFRE credits, and (most importantly) a free t-shirt! Cost: General admission is free. The agenda for AFP ICON 2024 is still TBD.

Conference 98

Conference NTC Registration Virtual 98

Care2

AUGUST 22, 2013

Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. Set benchmarks and specific goals for traffic, engagement, and online giving for the year. (Online advertising, your email list, etc.). Send 2-3 emails each month.

Online 71

Online Tips Calendar Test 71

Classy

JULY 19, 2021

3 Nonprofit Video Marketing Trends to Note. Nonprofits produced significantly more social media videos in 2020 than in 2019, with Facebook experiencing the largest increase of over 60% more video content. . Elevate Your Social Media Strategy With This Content Planner. Learn the Science Behind Effective Nonprofit Videos.

Video 118

Video Trend Marketing Strategy 118

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 31

Convio Benchmark Studies Social Media 31

Care2

DECEMBER 16, 2013

BTW, you should check out the Nonprofit Social Networking Benchmark Report , which historically shows that the majority of nonprofits have not raised a dime on Facebook. That’s why nonprofits spend a lot of time and resources on designing donation pages that focus on conversion rates. Donations are not a priority for Facebook.

Facebook 78

Facebook Donation Disaster Social Network 78

Care2

MAY 24, 2011

It’s also important to consider how often you produce website content and how well you promote it. Despite the many variables that factor into figuring how much website traffic “is normal&# for your organization, I’m always excited to check out the latest studies that highlight these types of benchmarks.

Websites 73

Websites Generation Benchmark Statistics 73

Nonprofit Tech for Good

FEBRUARY 12, 2020

According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print). The good news is that modern design trends for mobile email are also compatible with desktop email. Email messaging raised 28% of all online revenue in 2017.

email 363

email Practice Marketing Newsletter 363

TechImpact

NOVEMBER 6, 2014

The world is rife with marketing trends, techniques, and jargon. But content marketing is a new phenomenon. John Deere released it’s magazine, The Furrow , in 1895, which is heralded as one of the first content marketing efforts by any organization or corporation in history.

Benchmark 119

Benchmark Content Marketing Report 119

Connection Cafe

JULY 22, 2013

To establish benchmarks for measuring success of our design efforts. If a client hasn’t had Analytics for a year, 3 months would be the shortest timeframe we’d want to evaluate to ensure we get a clear enough picture of trends over time. People who leave the site (bounce rate). What content on the website is most popular?

Analytics 37

Analytics Design Research Process 37

Connection Cafe

APRIL 29, 2011

If your traffic follows a weekly pattern with spikes or dips around weekends and you want to look at a longer timeframe, it might be easier to spot trends by graphing by week rather than day. What is a good benchmark? time on site – This tends to trend closely with pages/visit. A lower bounce rate is almost always better.

Analytics 54

Analytics Google Metrics Rate 54

Forum One

JANUARY 26, 2024

How do new trends, tools, and norms affect how nonprofits should approach their SEO strategy in 2024 as they try to rank well for important keywords on Google and other search engines? Forum One works hand-in-hand with major civic and social organizations to ensure that their online content is effective and reaches target audiences.

International 91

International Strategy Search Structure 91

Nonprofit Tech for Good

APRIL 5, 2021

The accepted best practice is to post to Instagram once to three times daily, but for most nonprofits posting more than once daily is a ridiculous benchmark. The research is based on brands with a large following, a vast array of visual content, and a significant budget for advertising. Post Content That Inspires Engagement.

Practice 363

Practice Nonprofit Avatar Social Media 363

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Add applications to your Page and engage your users with videos ( YouTube Box ), photos ( Flickr Box ) reviews, flash content, and more. Integrate your blog /web site content via Blog RSS Feed Reader. Open rates and click-throughs are holding steady. Examples of Great Nonprofit Facebook Pages : Lance Armstrong Foundation.

Facebook 98

Facebook Stats Los Angeles Tips 98

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Is it to gather donations or content?

Analytics 54

Analytics Google Social Media Websites 54

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. And being able to get that feeling from more than just the content itself. How should a nonprofit balance website content and calls to action ? The metrics should follow those goals.

Design 35

Design Websites Practice Philadelphia 35

Care2

SEPTEMBER 10, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) These usually involve humor or satire.

Video 28

Video Interview Social Media Online 28