Benchmark Content Rate Spam 
M+R
MAY 31, 2022
We saw some of the impacts of these changes in this year’s Benchmarks. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. So what happened to open rates? Now, let’s dig deeper.
Nonprofit Tech for Good
JUNE 18, 2024
It’s during those early months, and sometimes years, when your nonprofit is most likely to experience the fastest organic growth rate of new followers. Now is a good time to stretch your social media manager skills and try a new tone or content. 3) Post content that inspires engagement. Learn more & register !
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Nonprofit Tech for Good
APRIL 10, 2022
It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.
Everyaction
MAY 24, 2018
The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Using an out of date email list.
Everyaction
AUGUST 23, 2018
When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.
The Science Behind Engaging your Supporters
OCTOBER 24, 2018
Rising email spam rates Many nonprofits depend on email as the backbone of their digital fundraising programs. Unfortunately, despite growing list sizes and an increasing average number of sends, spam rates also grew. For every percentage of email that goes to spam, nonprofits leave money on the table.
Nonprofit Tech for Good
OCTOBER 5, 2011
As with most other communities, the magic number when you no longer need to actively promote your group and it grows on its own hovers around the 5,000-member benchmark. Requiring approval to join forces you to be engaged in your group on a regular basis and take responsibility for monitoring spam.
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