Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Start with benchmark data. Here are some of the questions you might ask in order to understand what metrics to track: .

Analytics 125

Analytics Strategy Fundraising Benchmark 125

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 103

Online Fundraising Benchmark Adwords 103

M+R

JUNE 5, 2023

The similarities end here because the potential scale of the reach and impact are incomparable. Search key terms and hashtags and see whose content grabs you. You never know who has anti-vaccine videos buried in their content libraries. Don’t be afraid to go back to the well with creators whose content has performed well.

Conservancy 98

Conservancy Influence Mail Headline 98

CauseVox

JULY 10, 2024

By combining innovative ideas with community engagement and leveraging technology, we can develop unique initiatives that resonate with our audience and drive meaningful impact. 1:1 match from Tito’s) For example, consider the impact of Tito’s 1:1 match. Normally, a $20 donation provides one person with clean water for life.

Awareness 67

Awareness Campaign Raise Story 67

The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success.

ROI 67

ROI Storytelling Measure Story 67

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Engagement with content. Understand donors’ giving behaviors.

Analytics 52

Analytics Data Giving Metrics 52

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. A year later, it’s time to take a look at what actually happened.

Mail 116

Mail Spam Rate email 116

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”.

Facebook 217

Facebook Raise Fundraising Audience 217

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. 1. Many times, nonprofits, especially smaller ones, do not have the resources to hire outside consultants to measure the impact of their programs. Set Program Goals & Metrics.

Measure 50

Measure Impact Program San Francisco 50

M+R

JULY 27, 2023

Read time: 5 minutes Most nonprofits, even the smallest ones, include supporter cultivation in their messaging mix — the occasional thank-you email, an annual impact report, maybe a robocall at year end. That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Whole Whale

SEPTEMBER 3, 2021

Here is what you can do to prepare for the impacts of iOS15 on email marketing. How will iOS 15 impact email marketing? From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. Benchmark Data Now. Email Opens + User IPs.

email 104

email Marketing Test Mail 104

sgEngage

JULY 20, 2021

You can attend the upcoming ACCP webcast “ Shifting Strategies for Global Community Engagement as a Result of the Pandemic ” to learn from CSR leaders at Blackbaud, Dell and PIMCO on how they support communities facing the impacts of COVID-19. ). These will be critical metrics for us to gauge our performance.

Government 98

Government Social Blackbaud Companies 98

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. Personalize or die.

email 230

email Raise Cancer Info 230

NetWits

APRIL 2, 2013

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). The annual report informs how organizations measure impact relative to their peers. However, the benchmark study is a tool, and like any tool, it depends on how it’s used.

Rate 139

Rate San Diego Open Benchmark 139

CauseVox

APRIL 13, 2022

Flexible metric counting for donations, activity, and impact. Ability to set default content, design pages, and clone campaigns. One best practice when designing your giving page is to showcase the impact of each donation amount. Meat Fight Embedded Donation Impact Directly Into Their Donation Page.

Fundraising 78

Fundraising Benchmark Campaign Raise 78

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Trends Reports First, let’s look at reports that focus on large scale trends impacting the entire sector. This is where the increasing amount of nonprofit sector research reports can help.

Hype 52

Hype Research Marketing Benchmark 52

sgEngage

NOVEMBER 10, 2023

As a result, organizations can demonstrate growth and impact to donors while strengthening their commitment to the mission. Impact reporting derived from this data also allows you to show donors how their contributions make a difference over time. This data is important for donors to access for tax purposes.

Donation 52

Donation Blackbaud Gift Retention 52

Gyrus

MARCH 18, 2024

It actively imparts skills and knowledge that impact employee behavior and performance on the job. In short, LMS gives instructors the power to make impactful training programs based on actionable and real-time data. It also offers a variety of digital content that keeps the learner engaged during the training session.

Track 52

Track Training Train Companies 52

Gyrus

MARCH 18, 2024

It actively imparts skills and knowledge that impact employee behavior and performance on the job. In short, LMS gives instructors the power to make impactful training programs based on actionable and real-time data. It also offers a variety of digital content that keeps the learner engaged during the training session.

Track 52

Track Training Train Companies 52

Whole Whale

JANUARY 28, 2023

Basically the potential podcast listeners are there – if you have the right content. Click To Tweet Online Course Social Media for Social Impact Become your own social media marketing expert! None of these tools gives us 100% accuracy on our listeners, rather a benchmark to try to build on. Learn more at getlighthouse.io.

Podcast 52

Podcast Measure Feeds Plugin 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). We also check for metrics for existing posts for a set length of time. (We've

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? When a nonprofit partners with a company on project that uses social media, what metrics do you use to measure success? Data Analysis. Respond here.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

MAY 18, 2007

Stephen Downes summarized my post on Social Media Metrics and Measuring Blog Outcomes and added some commentary. My post wasa riff on evaluating the effectiveness of blogs, and in particular, a set of metrics from Avinash Kaushik: "Raw Author Contribution (posts and words in post). Cost (what!).

Metrics 50

Metrics Technorati Reflection Measure 50

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Partnerships between nonprofits and the for-profit sector are more common and impactful than ever before. Also, review your fundraising metrics and data from previous campaigns. Offers accountability.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Gyrus

MARCH 15, 2024

Measuring Training Effectiveness: Metrics and Analytics for Educational Institutes, Corporates, and NGOs GyrusAim LMS GyrusAim LMS - Training programs play a pivotal role in the success of any organization. That’s where training metrics come in. Why Are Training Metrics Important? What Is Training Effectiveness?

Metrics 52

Metrics Measure Training Train 52

Gyrus

MARCH 15, 2024

Measuring Training Effectiveness: Metrics and Analytics for Educational Institutes, Corporates, and NGOs Gyrus Systems Gyrus Systems - Best Online Learning Management Systems Training programs play a pivotal role in the success of any organization. That’s where training metrics come in. Why Are Training Metrics Important?

Metrics 52

Metrics Measure Training Train 52

3rd Sector Labs

JUNE 17, 2014

QUESTION: Caity talked about calculating the ‘growth score’, then used an example of the benefit of moving that metric just 2%. Does data quality really impact the accuracy of growth scores? QUESTION: Where can I get benchmarks for retention by sector? GARY: The simply answer is “yes!”

Retention 148

Retention Donor Advice Data 148

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Here’s the description: Do you know what kind of an impact social media is having on your brand, mission, or bottom line? It uses metrics to measure your results and help you improve your strategy over time. This is using key metrics to harvest insights about what works and what doesn’t and the process of iteration.

ROI 104

ROI Social Media Media Social 104

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. Plan your content and any calls to action with this in mind. - The number of donations so far is smaller than the study you mention (1 in 5 of the pin volume). What does it look like?

Sierra Leone 129

Sierra Leone Case Study Benchmark Comparison 129

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

It’s a topic that NTEN’s executive director, Holly Ross, has covered with this must-read post: “ Four Ways Nonprofits Can Increase Their Impact With Data.”. Here’s a summary: There was a range of practice for using data and measurement to improve social media and demonstrate impact: Crawl. Often overwhelmed.

Results 95

Results Data Charlotte Measure 95

CauseVox

OCTOBER 11, 2021

Is it best to create a monetary goal or one based on impact metrics? How has COVID impacted your organization? That match made a big impact in incentivizing younger donors who tended to give smaller amounts. Craft a strong appeal by sourcing your content early. Are you funding programs or operations or both?

Guide 78

Guide Giving Campaign Social Media 78

Care2

AUGUST 28, 2013

If you look at the latest M+R Benchmark study , the number of donation appeals sent per year to nonprofit supporters averages about twenty-four. Ensuring that your whole team - often including the board - is invested in, and fully understanding, the key performance metrics involved. In short, more good emails = more revenue.

email 77

email Fundraising ROI Rate 77

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

The purpose is to call attention to the problem of Information Overload, how it impacts both individuals and organizations, and what can be done to lessen its impact. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics.

Awareness 101

Awareness Tips Social Media RSS 101

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Add applications to your Page and engage your users with videos ( YouTube Box ), photos ( Flickr Box ) reviews, flash content, and more. Integrate your blog /web site content via Blog RSS Feed Reader. Total Interactions - The total interactions metric captures all of the feedback Pages receive from Facebook users.

Facebook 98

Facebook Stats Los Angeles Tips 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

The model was also used for advanced practitioners as a benchmarking framework at Social Media Week in DC last week. Sure, you can deliver a lot of a great content, but the real joy of being a trainer is seeing how your participants apply what they learned. Have they been able to put the ideas into practice? Start where you are.

Measure 100

Measure Track Model Seattle 100

Connection Cafe

JUNE 22, 2017

While it might seem a little early to start thinking about 2018 to some (hint: it’s not ), it’s the perfect time to benchmark where 2017 has taken you. I hope these resources fill you with inspiration and gusto to go out and create your own amazing content! Are you on course to reaching those optimistic January goals and resolutions?

Resource 48

Resource Blackbaud Chart Retention 48

Care2

AUGUST 22, 2013

Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Produce a monthly website and online engagement report of key metrics.

Online 71

Online Tips Calendar Test 71